TrustRadius Insights
Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS …
Overview
What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…
Recent Reviews
Popular Features
- Tag library (21)9.494%
- Role-based user permissions (22)7.676%
- Ease of writing custom tags (23)7.474%
- Rules-driven tag execution (21)7.373%
Pricing
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What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…
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- Premium Consulting/Integration Services
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What is Ensighten Manage?
Ensighten Manage Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.
The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.
Reviewers rate Tag library highest, with a score of 9.4.
The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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(66)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.
One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.
Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.
Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.
Attribute Ratings
Reviews
(1-5 of 5)Companies can't remove reviews or game the system. Here's why
January 30, 2017
Manage Tags with Ensighten Manage
We use Ensighten Manage to tag websites for analytics and marketing purposes. The product is flexible and powerful. Frankly, we couldn't be more pleased. Using a tag management system eliminates the tight dependencies between the website implementation and the tagging code. Ensighten Manage in particular is the best of the bunch. Its extensive Apps allow for quick and easy deployment of tagging code for common technologies, and the flexible timing controls provide all the latitude one needs to manage the performance and behavior of a website.
- Apps: Very handy for quick deployment of common marketing and analytics solutions.
- Data layers: Extremely useful for providing an abstraction layer between the site and the data needed for tagging purposes.
- Deployment timing options: Perfect for managing tag performance.
- We would like to see more features around Conditions -- better change tracking, for example. This is a nitpick, but it's a clear area of improvement.
56.25%
5.6
N/A
N/A
76.66666666666667%
7.7
N/A
N/A
100%
10.0
- The ramp up to learn and effectively use Ensighten Manage is steep. However, once the tool is mastered, the ROI is realized many times over.
January 24, 2017
Ensighten is a one stop shop for tags
We use Ensighten Manage to deploy our marketing tags, and will be deploying it across the entire organization in 2016. We switched to Ensighten Manage for better speed to market, accuracy and performance of tag deployments. In addition, Ensighten Manage provides a single platform that can meet the needs of multiple stakeholders with different needs, including analytics and MVT. Previous container tag solutions did not allow for easy deployment of such a diverse array of tags.
- With so many tags on our site, page performance and site speed have been an issue for some time. Ensighten's CDN enables rapid firing of tags to ensure tags fire quickly and asynchronously, not impacting user experience and improving conversion.
- We have been challenged with data quality of our tagging for some time. Moving to Ensighten enables multiple levels of QA and testing in production with built in capabilities for improved data governance. For example, once we migrate analytics to Ensighten, we will have the ability to deploy and fix our analytics tracking and QA the data in dev and staging environments to ensure accuracy in real time.
- Ensighten's built in tag auditing tool, Inform, can only audit static pages. ObservePoint allows you to create user simulations to audit tags throughout an entire entire user path including dynamic pages.
76.25%
7.6
N/A
N/A
76%
7.6
N/A
N/A
70%
7.0
- We just launched tool so we don't have enough data. Overall, however, we've noticed improved speed to market of tag deployments.
Ensighten Manage has improved performance and data QA capabilities, preventing errors, page load time impact and less breakage.
December 16, 2015
Ensighten Manage to the rescue!!!
Our organization is currently introducing Ensighten Manage into the digital infrastructure across multiple lines of business globally. At least one regional team has fully integrated Manage as its tool of choice to deploy all of its marketing, advertising and analytics tags as well as some other custom apps. We have been able to consolidate multiple instances of the same types of tags in to a single instance, improve governance management of tags, and start the process of limiting dependence on technology teams and processes. The speed to production for the tags we have deployed via Manage is a tremendous value add to our organization.
- Flexibility of user account management
- Ease of applying new and existing tags to websites.
- Excellent consultant support.
- Churning of the UI. At times the UI is slow to respond and requires closing and restarting the browser or clearing cache and cookies to display the menus.
- Greater visibility of user activity throughout the entire tool. Even when using the super user Account-Admin role, updates/edits to user accounts can go undetected and do not show up in user activity logs. This is a critical element to user entitlement security management.
- A built-in user dependence mechanism that will force review of deployments before they can be enabled, committed and/or published. The ability to assign tasks is great, but would work better within our organization, if we so choose, we can assign a task and restrict to movement of a deployment until the next in line associate performs their given function.
- Periodic prompts to reset the user password.
78.57142857142857%
7.9
N/A
N/A
95%
9.5
N/A
N/A
90%
9.0
- Ease of deployment
- Management of tags
- Less dependence on IT
- Flexibility of entitlement
- Ease of use
- Improvement of page load times
- Implemented in-house
Yes
Change management was a big part of the implementation and was well-handled
- Tool introduction and adoption
- Security concerns
November 20, 2015
Ensighten Manage - You won't go wrong
Ensighten Manage is being used by the web department to support tagging needs throughout the company. It address the need for fast implementation and ease of adjusting code without having to go through the process of a full web migration. It also enables us to test how different scripts will perform on production without committing them to the production environment.
- Ensighten Manage deploys very fast and won't slow your page.
- Ensighten Manage has a very wide range of precoded apps letting even novice users be successful.
- Ensighten Manage allows full customization so very advanced scripts can be run.
- Using multiple triggers to fire a tag is a challenge.
- Setting the timing/order of how scripts fire can be confusing and hard to predict.
52.5%
5.3
N/A
N/A
16%
1.6
N/A
N/A
90%
9.0
- Increased efficiency and accuracy of deploying tags.
- Increased efficiency of troubleshooting and fixing broken/misfiring tags.
The products are comparable. Each has strengths and weaknesses. At the end of the day their job is to fire tags and they both do that well.
- Implemented in-house
No
June 03, 2015
Ensighten 1.0 Review
Score 5 out of 10
Vetted Review
Verified User
At Autodesk.com we are using the Ensighten application to deploy Omniture, Google and Test and Target tags. No, we have not implemented Ensighten across the whole organization.
- You can deploy basic tags much faster.
- You can manage and control deployment on your own.
- Easy tool to learn from GUI point of view but still need JavaScript skills.
- I don't think Ensigten works well for AJAX web site.
- If you don't have JavaScript skills, you will not be able to use Ensighten.
- Deploying rules with Ensighten 1.0 application could be problematic because it deploys all the rules at once and not just individual rule you selected.
- Positive impact: you can deploy or fix tags on a site much faster so it could improve employee efficiency.
- Negative impact: I have noticed ensighten Bootstrap.js could cause some problems and in some cases could break site functionality not related to tagging.
- I have also noticed Ensighten framework doesn't fully supporting older browsers. Not very consistent.
- Tealium Tag Management Suite
I did not select Ensighten, some one else did .....