Ensighten Manage

Ensighten Manage

Score 7.0 out of 10
Ensighten Manage

Overview

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes...
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Recent Reviews

Time saver

8 out of 10
December 21, 2015
Ensighten Manage is being used globally across the entire organization. It became the Citi global standard for tag management after a …
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Ensighten review

7 out of 10
December 15, 2015
Ensighten is being used across multiple teams within our digital department. This includes the marketing, analytics, advertising and …
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Popular Features

View all 14 features
  • Ease of writing custom tags (24)
    8.0
    80%
  • Rules-driven tag execution (22)
    8.0
    80%
  • Role-based user permissions (23)
    7.0
    70%
  • Tag library (22)
    7.0
    70%

Reviewer Pros & Cons

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Pricing

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What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Alternatives Pricing

What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7Avg 8.6

Tag Management

Features related to tag management

7.1Avg 8.2

Data Management & Integrity

Features related to data management and integrity

7Avg 8.4
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Product Details

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.

The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Ensighten Manage Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Reviewers rate Ease of writing custom tags and Rules-driven tag execution and Tag performance monitoring highest, with a score of 8.

The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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Comparisons

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Reviews

(1-25 of 28)
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Score 8 out of 10
Vetted Review
Verified User
It is perfect when the marketing/analytics efforts are distinct from the site development efforts. It is also extremely valuable when the tagging changes regularly. For websites with limited tagging needs and fairly static deployments, Ensighten Manage does not provide much ROI.
Tom Arundel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Ensighten Manage is well suited for non-technical marketers to deploy basic static tags. However, complex dynamic tags such as analytics require knowledge of javascript and more technical resources to step in. We understand this is a challenge with any tag management system (TMS). Also, we realize Ensighten Manage is a powerful tool and if not used appropriately, can lead to site performance issues. Therefore good governance and best practices are necessary with any TMS.
Abhijeet Karmase | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Ensighten manage can be setup to be used by non technical business users. However the product provides a lot of flexibility by the way of custom custom Javascript and HTML tags, and advanced features like events, which needs coding experience as well as understanding of web technologies. Ensighten mobile is also a promising tool, but so far we have not had any luck setting it up, mainly due to challenges with Android setup.
Frank Yang | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Getting Manage and its deployments to work in a single-page app (in our case, Angular) has been challenging because of deployment load sequences and reliance on named events to execute functions. Because of scoping issues it'd be helpful to be able to pass variables through these events as parameters, but at the moment it can't be done. This has prevented us from fully uploading some of our tracking logic to Ensighten as we'd like and it remains in our own codebase.
December 21, 2015

Time saver

Score 8 out of 10
Vetted Review
Verified User
Ensighten Manage is well suited for large companies, with complex tag solutions and several vendors. A small site with a couple of tags would probably not need something as robust.
Score 8 out of 10
Vetted Review
Verified User
Ensighten is well suited for quickly deploying codes wherein more dependencies are involved with other groups to push out analytics codes in general. Ensighten Manage is less suited for, at least currently, auto correcting and optimizing for bad codes being provided by multiple sources. This is definitely an avenue for improvement.
Score 10 out of 10
Vetted Review
Verified User
Ensighten Manage is more suited in deploying analytics and marketing/advertising tags due to the dynamic nature of these types of tools. Is also great for vetting new vendors and their tools/apps and conducting proof of concepts ahead of full on deployments.
Score 10 out of 10
Vetted Review
Verified User
Ensighten Manage is very useful when we need to place click tags on a page, or apply standard page level tracking to a page by merely inserting a single line of code. The greatly facilitates the analytics process for our developers.

Ensighten Manage is less useful when a data layer is not specifically created for the tool. We scraped the page for some elements, but we are not getting full value out of the tool as a result.
December 15, 2015

Ensighten review

Score 7 out of 10
Vetted Review
Verified User
Ensighten works very well for small tags that are easy to implement and are not affected by other tags or data from the page. It is also very helpful for managing our ad tags. Seems less appropriate for very complicated/large tags which are generated by multiple parameters from the website, like digital analytics. Because this tag is so complicated and has so many parameters it can be difficult to generate all this complexity in Ensighten. It also doesn't seem to work very well if you are not using the American version of IBM Digital Analytics, which we are not.
December 15, 2015

Ensighten Manage Review

Score 8 out of 10
Vetted Review
Verified User
Ensighten is well suited for those who need a very full featured and robust tag management tool. I would assume that it would be best suited for larger organizations, but could also work well for smaller institutions as well.
Score 8 out of 10
Vetted Review
Verified User
Ensighten is perfect for a large organization that needs flexibility with the type of tags they deploy, and needs to control who has access to manage those tags. A company that is looking to consolidate their digital marketing operations and reduce the IT overhead involved in the tag deployment process would be hard pressed to find a more capable tool.
Score 10 out of 10
Vetted Review
Verified User
Well suited for most sites, especially enterprise level that tend to have a lot of code and need to ensure a high level of site performance. Mobile is appropriate as well but there are multiple methods to deploy in that space and need to be decided by your own internal teams and requirements.
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