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Ensighten Manage

Ensighten Manage

Overview

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…

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Learn from top reviewers

Manage Tags with Ensighten Manage

Rating: 8 out of 10
January 30, 2017
IncentivizedVetted ReviewVerified User
We use Ensighten Manage to tag websites for analytics and marketing purposes. The product is flexible and powerful. Frankly, we couldn't be more pleased. Using a tag managemen...
Continue reading
Verified user
Engineer
Ensighten Manage1 year of experience

Business User Review - Ensighten Manage

Rating: 8 out of 10
December 15, 2015
IncentivizedVetted ReviewVerified User
Our organization uses Ensighten Manage for digital marketing tagging within the Marketing department.
Continue reading
Trisha White
Manager - Marketing
Manager, E-Commerce Site Operations
Sterling Jewelers
Ensighten Manage2 years of experience

Ensighten Manage - You won't go wrong

Rating: 9 out of 10
November 20, 2015
IncentivizedVetted ReviewVerified User
Ensighten Manage is being used by the web department to support tagging needs throughout the company. It address the need for fast implementation and ease of adjusting code wi...
Continue reading
Jeremy Lavitt
Manager - Information Technology
Web optimization manager
B&H Photo Video
Ensighten Manage2 years of experience

Streamline implementations and empower non-technical employees with Ensighten 2.0

Rating: 9 out of 10
December 9, 2014
Vetted ReviewVerified User
Our company transitioned to Ensighten Manage 2.0 fairly recently in an effort to streamline the process of implementing new tracking pixels. The key users in our situation are...
Continue reading
Adam Waddington
Program Manager - Product Management
Product Owner
Getty Images
Ensighten Manage2 years of experience

Nice to Work in Version 2.0.

Rating: 8 out of 10
May 29, 2014
Vetted ReviewVerified User
It is being used to put tracking tags across the website.
Continue reading
Verified user
Professional
Ensighten Manage0.5 years of experience
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Pricing

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Ensighten Manage

Ensighten Manage

N/A
Unavailable

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.6
Avg 8.6

Tag Management

Features related to tag management

7.7
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

7.5
Avg 8.3
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Product Details

What is Ensighten Manage?

Ensighten Manage Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Reviewers rate Tag library highest, with a score of 9.4.

The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 5)

Ensighten Manage - You won't go wrong

Rating: 9 out of 10
Incentivized
November 20, 2015
JL
Jeremy Lavitt
Web optimization manager
B&H Photo Video (Retail, 1001-5000 employees)
Vetted Review
Verified User
Ensighten Manage
2 years of experience
View profile
Use Cases and Deployment Scope
Ensighten Manage is being used by the web department to support tagging needs throughout the company. It address the need for fast implementation and ease of adjusting code without having to go through the process of a full web migration. It also enables us to test how different scripts will perform on production without committing them to the production environment.
Pros
  • Ensighten Manage deploys very fast and won't slow your page.
  • Ensighten Manage has a very wide range of precoded apps letting even novice users be successful.
  • Ensighten Manage allows full customization so very advanced scripts can be run.
Cons
  • Using multiple triggers to fire a tag is a challenge.
  • Setting the timing/order of how scripts fire can be confusing and hard to predict.
Likelihood to Recommend
N/A
Ensighten Manage Feature Ratings
Tag Management (8)
52.5%
5.3
Tag library
100%
10.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
60%
6.0
Tag performance monitoring
80%
8.0
Page load times
N/A
N/A
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
N/A
N/A
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
16%
1.6
Event tracking
N/A
N/A
Mobile event tracking
N/A
N/A
Data distribution management
N/A
N/A
Universal data layer
80%
8.0
Automated error checking
N/A
N/A
TMS Architecture
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
Return on Investment
  • Increased efficiency and accuracy of deploying tags.
  • Increased efficiency of troubleshooting and fixing broken/misfiring tags.
Alternatives Considered
The products are comparable. Each has strengths and weaknesses. At the end of the day their job is to fire tags and they both do that well.
Implementation Details / Implementation Partner
  • Implemented in-house
Implementation Phases
No
Implementation Rating
9
When implementing to multiple environments allow dynamic switching of bootstrap on the backend.

Business User Review - Ensighten Manage

Rating: 8 out of 10
Incentivized
December 15, 2015
TW
Trisha White
Manager, E-Commerce Site Operations
Sterling Jewelers (Retail, 10,001+ employees)
Vetted Review
Verified User
Ensighten Manage
2 years of experience
View profile
Use Cases and Deployment Scope
Our organization uses Ensighten Manage for digital marketing tagging within the Marketing department.
Pros
  • Ensighten Manage does a great job of posting release notification and system updates within the UI. This allows direct access to upcoming release notes as well as access to refer back to previous release notes.
  • Ensighten Manage support team does a great job of assisting the non-technical users. I am in contact with support on at least a weekly basis and they even jump on a call if I need a little extra assistance.
  • Ensighten Manage user conference offers a broad range of hands-on training
Cons
  • The UI times out after a short amount of time. I understand that this is for security purposes but should be able to be configured by each account
  • Not able to delete a condition until all of the deployments assigned to it are removed.
  • Not able to publish across spaces/environments
Likelihood to Recommend
Ensighten Manage works well for third party digital marketing tags and pixels. We currently do not use it for analytics tagging.
Ensighten Manage Feature Ratings
Tag Management (7)
52.857142857142854%
5.3
Tag library
60%
6.0
Tag variable mapping
50%
5.0
Ease of writing custom tags
50%
5.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
40%
4.0
Page load times
60%
6.0
Mobile app tagging
40%
4.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
52%
5.2
Event tracking
50%
5.0
Mobile event tracking
50%
5.0
Data distribution management
50%
5.0
Universal data layer
40%
4.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
Return on Investment
  • Ensighten Manage has enabled the business team to implement marketing tags/pixel within a week turn around. Previously these were written requests that were implemented by the development teams.
  • Our homepage load times decreased from 6.4 seconds to 4.8 seconds after the initial implementation.
Alternatives Considered
Ensighten Manage offered more reporting options at the time.

Streamline implementations and empower non-technical employees with Ensighten 2.0

Rating: 9 out of 10
December 09, 2014
AW
Adam Waddington
Product Owner
Getty Images (Photography, 1001-5000 employees)
Vetted Review
Verified User
Ensighten Manage
2 years of experience
View profile
Use Cases and Deployment Scope
Our company transitioned to Ensighten Manage 2.0 fairly recently in an effort to streamline the process of implementing new tracking pixels. The key users in our situation are the marketing specialists and analytsts, who will be using the tool to manage tracking deployments for a variety of partners. Although we are still in the early stages, the obvious benefits of using tag management technology in the long term will include ease of implementations for non-technical employees, streamlined removal and maintenance of existing code deployments, and the ability to work with the consultants from Ensighten to mitigate risk of impact on user experience. Furthermore, it will allow both large and small-scale modifications with targeted scope without the need to slow the backlog of development efforts on the client-side, meaning our internal resources can focus on improving the website while marketing and non-technical folks handle the portfolio of partners.
Pros
  • Reduces reliance on IT and developers to add, remove, or manage code
  • Enables non-technical users to actively manage their own tracking deployments
  • Ensighten support is particularly helpful in implementation projects
  • Fast, safe removal of code if issues to arise
Cons
  • Could benefit from more details change logging
  • Would like to see better filtering/search approaches for deployments (ie - search in code, etc.)
  • Deployments don't publish immediately, so any reduction in time here would be an improvement
Likelihood to Recommend
Ensighten, as with any tag management solution, is not always the right solution. If you own/operate/maintain a site that already has sufficient development resources to manage it, you already have a significant number of 'deployments' on your site, or if you are not in a financial situation that can support the cost, Ensighten may not be for you. Case-in-point, if you are working for a small start-up and your site has limited functionality - especially non-e-commerce - moving code into tag management is probably not worth the cost because you likely don't drive enough traffic to necessitate that kind of oversight. In these cases, you may only have a single tracking method (such as Google Analytics), and using Ensighten would be overkill.

However, if you are starting fresh with a high-traffic site, you have limited dev resources, and you have specific types of tracking you know you want to put in place, Ensighten might be the way to go. With Ensighten, you will be able to have non-technical folks place code deployments into the tool without clogging the backlog of dev work, and speedup the time to delivery.
Return on Investment
  • Allows for a single point-of-reference of all tracking deployments as opposed to having multiple teams editing the site at once
  • Simplified the code by placing a bootstrap rather than multiple lines for each pixel
  • In some cases negatively impacted page load time
  • Does require training to understand how to use the UI/Technology
  • Non-developers feel more involves/connected the site itself
  • Encourages relationships across the organization because the deployments effect multiple team, as opposed to being silo'd as 'devs' or 'analysts' or 'managers'
Alternatives Considered
I have no means for comparison except to say that Manage 2.0 has many improvements from Manage 1.0. The UI improvements alone make it a good switch, and the ability to use the apps to templatize deployments is a great feature.
Likelihood to Renew
8
For the volume of tracking pixels that we plan to implement it only makes sense for us to continue. At this point, development is benefiting significantly from not being bogged down with writing tracking pixel code and the marketing team(s) enjoy being able to stay connected to their tool deployments. As the portfolio of tracking methods increases, the usage of Ensighten will increase with it.

Manage Tags with Ensighten Manage

Rating: 8 out of 10
Incentivized
January 30, 2017
Verified User
Engineer in Information Technology
Computer Software Company, 1-10 employees
Vetted Review
Verified User
Ensighten Manage
1 year of experience
Use Cases and Deployment Scope
We use Ensighten Manage to tag websites for analytics and marketing purposes. The product is flexible and powerful. Frankly, we couldn't be more pleased. Using a tag management system eliminates the tight dependencies between the website implementation and the tagging code. Ensighten Manage in particular is the best of the bunch. Its extensive Apps allow for quick and easy deployment of tagging code for common technologies, and the flexible timing controls provide all the latitude one needs to manage the performance and behavior of a website.
Pros
  • Apps: Very handy for quick deployment of common marketing and analytics solutions.
  • Data layers: Extremely useful for providing an abstraction layer between the site and the data needed for tagging purposes.
  • Deployment timing options: Perfect for managing tag performance.
Cons
  • We would like to see more features around Conditions -- better change tracking, for example. This is a nitpick, but it's a clear area of improvement.
Likelihood to Recommend
It is perfect when the marketing/analytics efforts are distinct from the site development efforts. It is also extremely valuable when the tagging changes regularly. For websites with limited tagging needs and fairly static deployments, Ensighten Manage does not provide much ROI.
Ensighten Manage Feature Ratings
Tag Management (8)
56.25%
5.6
Tag library
90%
9.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
50%
5.0
Page load times
30%
3.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
60%
6.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (3)
76.66666666666667%
7.7
Data distribution management
90%
9.0
Universal data layer
90%
9.0
Automated error checking
50%
5.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
Return on Investment
  • The ramp up to learn and effectively use Ensighten Manage is steep. However, once the tool is mastered, the ROI is realized many times over.
Implementation Rating
6

Nice to Work in Version 2.0.

Rating: 8 out of 10
May 29, 2014
Verified User
Professional in Marketing
Internet Company, 5001-10,000 employees
Vetted Review
Verified User
Ensighten Manage
0.5 years of experience
Use Cases and Deployment Scope
It is being used to put tracking tags across the website.
Pros
  • Ensighten handles loading many tags on a page without too much slowdown.
Cons
  • We were using ensighten 1.0, which was a annoying because you had to relaunch all the rules everytime you changed one. And having multiple users in the system made it hell to coordinate.
Likelihood to Recommend
It is very well suited for a large website that needs site wide tags. It's not really useful for small sites.
Return on Investment
  • This was not my area of focus.
Likelihood to Renew
8
Our analytics people seem to like it.
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