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Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS …
Overview
What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes…
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Popular Features
- Tag library (21)9.494%
- Role-based user permissions (22)7.676%
- Ease of writing custom tags (23)7.474%
- Rules-driven tag execution (21)7.373%
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What is Ensighten Manage?
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data…
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What is Ensighten Manage?
Ensighten Manage Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection.
The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.
Reviewers rate Tag library highest, with a score of 9.4.
The most common users of Ensighten Manage are from Enterprises (1,001+ employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
Ensighten Manage is a versatile tool that is widely used by various teams, such as Digital Marketing, Internet Development, and IS Architecture. Users rely on this application to manage web analytics tagging on their internet-facing websites, allowing for fast implementation and easy adjustment of code. With Ensighten Manage, non-technical users can configure and deploy tags quickly without going through the lengthy web development patch cycle. This feature has been particularly useful for implementing new tracking pixels and deploying Omniture, Google, and Test and Target tags at Autodesk.com. Additionally, the software allows for testing different scripts on production without committing them to the environment, providing flexibility and control for users across multiple departments.
One of the key use cases of Ensighten Manage is its ability to streamline tag implementation for websites and social media pages. By consolidating tag management into one platform, users can easily implement and manage tags for multiple campaigns efficiently. The software addresses the problems associated with traditional tagging methods by making implementation much easier compared to coding each individual page separately. This has significantly improved the speed to market, accuracy, and performance of tag deployments for organizations using Ensighten Manage. Moreover, it enables users to reduce the time to deployment for web analytics tags while maintaining oversight and governance.
Another important use case of Ensighten Manage is its role as a tag manager for third-party tags and Target mbox tags. The software provides a solution to the problem of controlling JavaScript code for third parties and allows users to make changes more easily. This has been particularly beneficial for managing advertising needs across 200 different websites in one place. By consolidating multiple instances of tags into Ensighten Manage, organizations have improved governance management and reduced dependence on technology teams.
Overall, users have found Ensighten Manage to be a flexible and powerful tool that enables them to easily test, QA, and launch new or updated tags without involving IT teams. It has eliminated tight dependencies between website implementation and tagging code, providing users with more control and flexibility. Furthermore, the software has helped organizations become more agile in terms of delivery cycles for analytics tags by decoupling IT development cycles from tagging initiatives. This has resulted in faster deployment of analytics tags, making Ensighten Manage a valuable asset for the whole organization, particularly in the areas of analytics, third-party scripts injection, and TMS data management.
Attribute Ratings
Reviews
(1-25 of 27)Companies can't remove reviews or game the system. Here's why
January 30, 2017
Manage Tags with Ensighten Manage
- Apps: Very handy for quick deployment of common marketing and analytics solutions.
- Data layers: Extremely useful for providing an abstraction layer between the site and the data needed for tagging purposes.
- Deployment timing options: Perfect for managing tag performance.
- We would like to see more features around Conditions -- better change tracking, for example. This is a nitpick, but it's a clear area of improvement.
January 24, 2017
Ensighten is a one stop shop for tags
- With so many tags on our site, page performance and site speed have been an issue for some time. Ensighten's CDN enables rapid firing of tags to ensure tags fire quickly and asynchronously, not impacting user experience and improving conversion.
- We have been challenged with data quality of our tagging for some time. Moving to Ensighten enables multiple levels of QA and testing in production with built in capabilities for improved data governance. For example, once we migrate analytics to Ensighten, we will have the ability to deploy and fix our analytics tracking and QA the data in dev and staging environments to ensure accuracy in real time.
- Ensighten's built in tag auditing tool, Inform, can only audit static pages. ObservePoint allows you to create user simulations to audit tags throughout an entire entire user path including dynamic pages.
November 04, 2016
Ensighten - one of the best enterprise tag management solution
- Provides around 578 Apps, which are templates for various advertisement tags. Non technical business users can use a form based UI to enter values which are used by the App to create the tag code.
- Provides the concept of Spaces which can be used for access restriction, manage tag development and QA process.
- Provides tag firing timing control. Tags can fire immediately, after DOM has loaded, or after page has loaded.
- Provides helper frameworks that enable features such as event triggering, DOM changes etc.
- Manage 2.0 UI is slow to load.
- Manage UI view tag feature is not very useful.
- Tag enabling and disabling cannot be automated. We have requested this feature.
January 26, 2016
Ensighten Tag Manager Gets the Job Done.
- Reliable speed and uptimes.
- Ability to easily test current deployments with Ensighten Inform.
- Clear and concise status reports and error reports that are easily actionable.
- The UI could more intuitive.
- Hard to manage items staged for deployment for specific environments. Must deploy all items staged for an environment instead of being able to pick and choose those items individually which makes it hard to collaborate.
- More intuitive and robust search and sort options would be helpful when managing many deployments.
January 15, 2016
Ensighten Manage Review
- Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
- Roles and security can be thoroughly defined.
- Very good selection of tagging technologies.
- Site is stable, no availability concerns.
- GUI in general is straightforward.
- Improve speed of publishing.
- Add security at the tag type level (i.e. only ADMIN role has access to custom-code tag).
- Keep up to date with Google Analytics features.
- Despite requiring synchronous loading in the head of the page, we have not detected any impact on page load times or overall performance.
- Since the particulars of how to sync and sequence deployments onto a page are understood and done correctly, applications load and run as expected.
- The user interface is not very good. Checkboxes don't necessarily reflect the selection state of deployments so clicking around a page will inevitably confuse the user as to what they're doing.
- The process of enable/disable, commit/uncommit, publish - while probably necessary - is not intuitive, even for experienced users.
- The deployment wizards are more limited than you'd initially think and most deployments will end up being custom javascript which can be challenging to maintain in the web interface.
December 21, 2015
Time saver
- Integration with several tools, Ensighten Manage is practically vendor agnostic, no matter the solution you choose for your analytics or targeting tools.
- User management and permissions. You can create many user profiles with different permission levels to suit your needs. As a financial company, user management is always a critical part of any implementation and Ensighten Manage does that very well.
- Great performance on the site, it really helped us clean up page code and make pages lighter.
- The interface is slow, I believe it should be a lot faster.
- As any relatively new tool in the market, there are a few bugs that sometimes take more time than expected to be fixed.
December 18, 2015
Best Enterprise TMS solution
- It has helped us improve page load performance
- The use of DataLayer object in combination with Manage has made the tagging process much more scalable and efficient
- Dependency on IT development team is minimal once the bootstrap and dataLayer object is in place.
- Ability to version deployments and comparing code between versions
December 18, 2015
Lets Optimize Ensighten Manage
- Alerting capabilities help us to detect faulty tags being injected onto the site which allows the marketing teams to push back on pixel vendors providing us with code that could interfere with site performance
- Site speed and load testing features are key to site performance for our website as they directly impact conversions and Manage helps to monitor and provide report-outs early on to troubleshoot any slowdowns
- Predefined templates for codes are good in order to leverage existing code base and not 'so as to say' reinvent the wheel for code pushouts of standard analytics tags
- While the code templates that are already existent provide an easy interface to leverage existing code sets, custom codes still need to be written a lot of times since the templatized versions apply them to a global scope only and not for individual URLs or regex's for specific use cases for pixel vendors. Also, the library needs to be updated more frequently with new pixel vendors injecting their own variations of codes
- Professional services (both the shared and dedicated model) definitely needs a lot of improvement since this is something that we have been immensely challenged with as a client of Ensighten in general. General response times and availability of support hours both from an account management standpoint and professional services/support standpoint have been quite challenging in the past year or two and there has been no real progress on this front
- Ensighten Manage uses its own best practices to modify certain code sets from say JavaScript to Jquery for instance as it may be more compatible within its platform. This needs to change so that the tool is more nimble, agile and flexible in accepting and executing on different vendor codes
December 16, 2015
Ensighten Manage to the rescue!!!
- Flexibility of user account management
- Ease of applying new and existing tags to websites.
- Excellent consultant support.
- Churning of the UI. At times the UI is slow to respond and requires closing and restarting the browser or clearing cache and cookies to display the menus.
- Greater visibility of user activity throughout the entire tool. Even when using the super user Account-Admin role, updates/edits to user accounts can go undetected and do not show up in user activity logs. This is a critical element to user entitlement security management.
- A built-in user dependence mechanism that will force review of deployments before they can be enabled, committed and/or published. The ability to assign tasks is great, but would work better within our organization, if we so choose, we can assign a task and restrict to movement of a deployment until the next in line associate performs their given function.
- Periodic prompts to reset the user password.
December 16, 2015
NASCAR.com and Ensighten Manage - A Great Pair.
- Deploy tags to a number of different environments to allow for a rapid QA process.
- Facilitates the use of A/B testing through a combination of Adobe's Test and Target tool and the Visual tagger.
- Allows us to shift tagging considerations for our mobile application from the development team to the analytics team.
- This one is difficult, as Ensighten Manage offers a great deal of improvements over Adobe's out-of-the-box solution.
- I'd like to see the visual tagger fleshed out, to allow the tool to grab elements on the page and apply tracking variables to them. Currently, this is not supported.
- I'd also like to see Manage's debugging tool improved - the e.gif method is still a bit complex for some business owners to understand.
- The UI for Ensighten Manage - Mobile needs some help - I understand that a new build is in the works, but our Manage support team has had to build specifically for the older environment, knowing that we will need to transition to the new build at a later point in time.
December 15, 2015
Ensighten review
- Improved our page performance
- Allows us to have all our tags managed in one place
- Allows us to give access to changing tags to companies/users that wouldn't normally have access to our code
- Debugging becomes difficult when we are using Ensighten to render tags that are based on data from our code on the page
- Because it is so simple to use we have had people updating tags and not realizing they are breaking the site
- Removes any kind of regression testing that would usual take place when making code changes therefore opening us up to many risks
December 15, 2015
Ensighten Manage Review
- More flexibility in setting up and deploying tags.
- Better management of when tags are fired on a page.
- Better integration with 3rd party tools.
- Staging and deploying changes from multiple teams at different times can use a little improvement.
December 15, 2015
Media Company use of Ensighten
- Allows flexibility in managing code
- Allows control of mbox tags - expense management
- Allows flexability in analytics code updates and changes
- More product communication
- Doesn't work as well as Adobe DTM with analytics tags
- Hard to implement in large scale operations for advertising tags
December 15, 2015
Robust & Powerful Tag Management Tool
- Ensighten Manage allowed us to reduce time to deployment.
- Using their built-in app templates, we reduced human errors and were able to involve less-technical teams in the tag deployment process.
- Tag audits & ad-hoc code reviews/revisions are easy to accomplish. We have thousands of tags across our organization and are able to organize, search, and manage them all with relative ease.
- The user interface of Ensighten can be buggy at times and we've encountered some lags in performance when going through the deployment workflow. These have had no measurable impact on tag delivery, so they are more day to day frustrations than business critical issues.
December 15, 2015
Business User Review - Ensighten Manage
- Ensighten Manage does a great job of posting release notification and system updates within the UI. This allows direct access to upcoming release notes as well as access to refer back to previous release notes.
- Ensighten Manage support team does a great job of assisting the non-technical users. I am in contact with support on at least a weekly basis and they even jump on a call if I need a little extra assistance.
- Ensighten Manage user conference offers a broad range of hands-on training
- The UI times out after a short amount of time. I understand that this is for security purposes but should be able to be configured by each account
- Not able to delete a condition until all of the deployments assigned to it are removed.
- Not able to publish across spaces/environments
December 09, 2015
Ensighten Manage - a great enterprise level tag management solution
- Ensighten Manage enables us to quickly deploy tags to specific pages.
- Ensighten Manage enables us to deploy the correct code, the first time.
- Ensighten Manage enables us to leverage the data layer to capture customer information and personalise the user experience.
- Ensighten Manage can be complex for non-technical users to get their head around, especially concepts like RegEx for page targeting.
- Ensighten Manage authentication can timeout at the wrong time, and cause the loss of work.
- Ensighten Manage doesn't currently have the ability to define variables for use across deployments like Google Tag Manager.
December 08, 2015
Ensighten Manage Ups and Downs
- The new data layer is very easy to use and very useful.
- Secure websites don't pass IP information, needs to be fixed. HTTPS is becoming the norm.
- Better and more organized training material.
November 24, 2015
Ensighten Manage - Tag Management at a Grand Scale
- Quick deployment of tags and pixels
- Ability to quickly determine when and where tags and pixels should fire
- Dedicated and clean workflow
- User training for non-technical marketers
- Async javascript injection on the page
- Easy to manage deployments
- Third party scripts integration is easy
- Sync script management is difficult
- Publish flow is a bit big
November 20, 2015
Manage has pretty much everything you'd need
- The pre-configured apps are very useful for deploying many tags much easier than without it.
- The Inform feature really helps minimize the involvement of QA.
- The ability to sort/filter tag deployments & conditions is very valuable if you've got a high volume of activity.
- Seeing the history of changes to deployments can help isolate where problems may have occurred.
- Ability to configure entitlements/user types.
- Lack of integration with JIRA or baked-in workflow.
- Extend the session time out.
November 20, 2015
Ensighten Manage - You won't go wrong
- Ensighten Manage deploys very fast and won't slow your page.
- Ensighten Manage has a very wide range of precoded apps letting even novice users be successful.
- Ensighten Manage allows full customization so very advanced scripts can be run.
- Using multiple triggers to fire a tag is a challenge.
- Setting the timing/order of how scripts fire can be confusing and hard to predict.
October 12, 2015
Feedback for Ensighten Manage 2.0
- Speed to deployment. Reduces the deployment time because we no longer have to update the web servers.
- Reduced process time. We have a streamlined process to deploy through Ensighten. This is much more efficient than the traditional deployment approach.
- Less resources needed. We no longer to engage the web deployment team to update our 3rd party tags. This translates to a smaller resource budget.
- Mobile deployment is not yet mature. We aren't (yet) able to fully scope a deployment strategy to combine some Adobe products through Ensighten SDK.
- Deployment approach single page architecture support is not yet mature.
June 03, 2015
Ensighten 1.0 Review
Score 5 out of 10
Vetted Review
Verified User
- You can deploy basic tags much faster.
- You can manage and control deployment on your own.
- Easy tool to learn from GUI point of view but still need JavaScript skills.
- I don't think Ensigten works well for AJAX web site.
- If you don't have JavaScript skills, you will not be able to use Ensighten.
- Deploying rules with Ensighten 1.0 application could be problematic because it deploys all the rules at once and not just individual rule you selected.
Score 9 out of 10
Vetted Review
Verified User
- Reduces reliance on IT and developers to add, remove, or manage code
- Enables non-technical users to actively manage their own tracking deployments
- Ensighten support is particularly helpful in implementation projects
- Fast, safe removal of code if issues to arise
- Could benefit from more details change logging
- Would like to see better filtering/search approaches for deployments (ie - search in code, etc.)
- Deployments don't publish immediately, so any reduction in time here would be an improvement