Name: How to Protect your Website Supply Chain from a Data Breach
Uploaded: 2019-03-14T16:34:33.000Z
Duration: 1 min 18 s
Description: How Ensighten Data Breach Can Benefit your Business

Help Desk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Streaming Analytics

Supply Chain Management

Enterprise

Accounting

Cash Flow Management

Crypto Asset Management

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Technical Skills Assessment

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Integration

Data Mapping

Debugging

Edge Computing

Event Monitoring

Fraud Detection

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Internet Security

License Management

Managed Hosting

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

NoSQL Databases

Packet Analyzer

Security Analytics

Storage Management

Tape Storage

Unified Endpoint Management (UEM)

WAN Optimization

Web Content Filtering

Wireless LAN

Wireless WAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Rewards

Email Marketing

Marketing Analytics

Marketing Automation

Predictive Analytics

Social Media Analytics

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Lead-to-Account Matching and Routing

Sales

Microsegmentation

Security

Animal Shelter

Animation

Computer-Aided Design (CAD)

Construction Management

Debt Collection

Tax Practice Management

Vertical-Specific

Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

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Ensighten

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Adobe

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Google

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Salesforce

Intuit Mailchimp

Intuit

Ensighten Pulse is a customer data platform from Ensighten offering multi-channel data collection and the ability to create robust, "360-degree view" customer profiles.

Essential

Professional

SALESmanago

Leadspace is a software as a service (SaaS) company that finds leads in social media, contact databases and customer relationship management systems by comparing people's online presence to a vendor's unique ideal buyer profiles. Leadspace is used by inside sales teams for finding new prospects, and by marketing teams for creating targeted lists and for ranking and enriching leads gathered through marketing programs.

Leadspace

Ensighten Pulse

Customer Data

Likelihood to Recommend

Ensighten enables global brands to transform their digital business by fueling their diverse marketing technology investments with first-party customer data and profiles. Ensighten’s patented marketing data platform, anchored by the world’s leading enterprise tag management system, powers a number of mission-critical use cases spanning omni-channel personalization, mobile app experience optimization, and attribution. Ensighten delivers industry-best safeguards for data privacy and security, more than 1,100 turnkey vendor tag integrations, and direct ownership of digital customer data. Gartner Inc. recognized Ensighten as one of its “Vendors to Watch” in its 2016 Digital Marketing Hubs Magic Quadrant, while&nbsp;Inc. Magazine&nbsp;recently included the company in its annual list of the top 500 fastest growing private companies in America. Select customers include CDW, Dell, Hearst, Home Depot, Microsoft, Panasonic, State Farm, United Airlines, and T-Mobile. Ensighten is headquartered in the heart of Silicon Valley, with offices in San Diego, London and Sydney.

How Ensighten Data Breach Can Benefit your Business

How to Protect your Website Supply Chain from a Data Breach

No matter how secure you make your server and internal infrastructure, attackers know that your vulnerabilities lie with your trusted third-party suppliers. From here your website can be compromised by an injection of malicious JavaScript code, delivered through one of these third-party technologies; thus putting your customers’ PII into the wrong hands. Learn how you can protect your website from attack via website security.

More on Ensighten MarSec? Go to: www.ensighten.com/products/ensighten-marsec

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Google Tag Manager

Google Analytics 360 (discontinued)

Google BigQuery

Solution Architect

Ensighten Pulse 2016-10-05 11:19:54

Adobe Target

Accruent TMS

Sr. Manager, Analytics & Search

Ensighten Pulse 2016-10-13 13:07:33

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Ensighten Pulse

Overview

What is Ensighten Pulse?