Name: Enspire for SMB
Rating: 6 (1 reviews)
Author: Enspire for Enterprise (Enterprise Online, LLC)

Help Desk

Web and Video Conferencing

Customer Support

Online Learning

Education

Business Intelligence (BI)

Collaboration

Embedded Business Intelligence (BI)

Visual Collaboration

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Course Authoring

Credentialing

HR Management

On-Demand Payment

Payroll

Professional Employer Organizations (PEO)

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AI Agent Builder

API Management

Browser

Cloud Storage

Component Content Management

Data Center Infrastructure Management

Data Pipeline

Data Quality

Endpoint Encryption

Fraud Detection

In-Memory Databases

Integration Platform as a Service (iPaaS)

Interoperability

Managed Print

Managed Public Cloud Infrastructure

Metadata Management

Network Performance Monitoring

Password Management System

Relational Databases

Virtual Private Network (VPN)

Voice Recognition

Vulnerability Management

Web Application Firewalls

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Content Management

Email Marketing

Event Registration

Heatmap and Session Recording

Intent Data

Landing Page

Marketing Automation

Marketing OS

Social Media Management

Survey & Forms Building

Swag Management

Web Analytics

Webinar

Marketing

Project Management

Prototyping

Transcription

Professional Services

Customer Relationship Management (CRM)

Point of Sale

eCommerce

Sales

Antivirus

Insider Risk Management

Secure Service Edge (SSE)

Security

Church Management

Legal Research

Library Management

Vertical-Specific

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Enspire for SMB is a local listings management solution designed to assist small and medium-sized businesses (SMBs) in optimizing their online presence. According to the vendor, this software solution aims to ensure that business information is complete, accurate, and consistent across various online platforms. Enspire for SMB manages and synchronizes listings on platforms such as Google Business Profile, Facebook, Yelp, and more. It follows Google's best practices for local citations to enhance online visibility. The vendor also claims that the software provides continuous maintenance, updates, and monitoring of business location data across all listings. 

## Key Features

**Local Listings Management**: According to the vendor, Enspire for SMB manages and optimizes online business listings on platforms such as Google Business Profile, Facebook, Yelp, and more, aiming to ensure complete and accurate information across all platforms.

**Google Business Profile Co-Management**: The vendor states that this feature sets up and manages the Google Business Profile listing, utilizing Google's API to keep all business information up to date and compliant with Google's best practices.

**Ongoing Listings Sync**: Enspire for SMB actively updates business listings with current information across search engines, online directories, social media, apps, and data aggregators, aiming to ensure accuracy and consistency.

**Automated Duplicate Deletion**: According to the vendor, this feature identifies, confirms, and deletes duplicate listings on a single platform, aiming to prevent confusion and negative impact on online visibility.

**Increase Online Visibility with Syndicated Listings**: Enspire for SMB pushes business information to 11 directories, listings, and aggregators, which is then syndicated to thousands of other online sources, aiming to ensure increased visibility and consistency.

**Syndicated Listings Platforms**: The vendor claims that information is syndicated to impactful platforms such as Alexa, BBB, Bing, Foursquare, MapQuest, HERE, TomTom, Uber, Apple Maps, Navmii, Neustar, Data Axle, Microsoft Cortana, and Siri, with the goal of maximizing online exposure.

**Continuous Maintenance and Updates**: Enspire for SMB provides continuous maintenance, updates, and monitoring of business location data across all listings, aiming to ensure that information remains accurate and up to date.

**Optimized Local Citations**: According to the vendor, Enspire for SMB follows Google's best practices for local citations, aiming to enhance online visibility and increase the chances of appearing in local search results.

**Immediate Updates**: The vendor claims that whenever there are changes to business phone numbers or addresses, Enspire for SMB ensures immediate updates across all listings, aiming to avoid any confusion or outdated information.

Enspire for SMB (formerly Marketing Essentials from Yodle, and later by Web.com) is a local marketing automation platform offered by Web.com, presenting an all-in-one marketing solution for smaller businesses.

Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

Semrush can be acquired for as little as $69.95 on a monthly basis (with a 7-day money back guarantee in place of a free trial) with the Pro pack, up to $549.95 per month with the Business pack; features and tools are the same across tiers, only usage limits change. Discounts are available for annual subscription. Semrush boasts well-known users, like Forbes, Paypal, Wells Fargo, and many marketing agencies.

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Enspire for SMB

Local marketing refers to marketing activities by small brick and mortar businesses like stores, restaurants and outlets, and individual franchise businesses.

Local marketing providers handle marketing activities like email marketing campaigns, social marketing and review curation on behalf of these small businesses to build reputation, buzz and increase foot traffic to these businesses.

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Enspire for Enterprise (Enterprise Online, LLC)

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Local Marketing Software

Enspire for SMB
Formerly Marketing Essentials from Yodle / Web.com

Overview

What is Enspire for SMB?