Enspire for SMB

Formerly Marketing Essentials from Yodle / Web.com

Enspire for SMB is a local listings management solution designed to assist small and medium-sized businesses (SMBs) in optimizing their online presence. According to the vendor, this software solution aims to ensure that business information is complete, accurate, and consistent across various online platforms. Enspire for SMB manages and synchronizes listings on platforms such as Google Business Profile, Facebook, Yelp, and more. It follows Google's best practices for local citations to enhance online visibility. The vendor also claims that the software provides continuous maintenance, updates, and monitoring of business location data across all listings.

Key Features

Local Listings Management: According to the vendor, Enspire for SMB manages and optimizes online business listings on platforms such as Google Business Profile, Facebook, Yelp, and more, aiming to ensure complete and accurate information across all platforms.

Google Business Profile Co-Management: The vendor states that this feature sets up and manages the Google Business Profile listing, utilizing Google's API to keep all business information up to date and compliant with Google's best practices.

Ongoing Listings Sync: Enspire for SMB actively updates business listings with current information across search engines, online directories, social media, apps, and data aggregators, aiming to ensure accuracy and consistency.

Automated Duplicate Deletion: According to the vendor, this feature identifies, confirms, and deletes duplicate listings on a single platform, aiming to prevent confusion and negative impact on online visibility.

Increase Online Visibility with Syndicated Listings: Enspire for SMB pushes business information to 11 directories, listings, and aggregators, which is then syndicated to thousands of other online sources, aiming to ensure increased visibility and consistency.

Syndicated Listings Platforms: The vendor claims that information is syndicated to impactful platforms such as Alexa, BBB, Bing, Foursquare, MapQuest, HERE, TomTom, Uber, Apple Maps, Navmii, Neustar, Data Axle, Microsoft Cortana, and Siri, with the goal of maximizing online exposure.

Continuous Maintenance and Updates: Enspire for SMB provides continuous maintenance, updates, and monitoring of business location data across all listings, aiming to ensure that information remains accurate and up to date.

Optimized Local Citations: According to the vendor, Enspire for SMB follows Google's best practices for local citations, aiming to enhance online visibility and increase the chances of appearing in local search results.

Immediate Updates: The vendor claims that whenever there are changes to business phone numbers or addresses, Enspire for SMB ensures immediate updates across all listings, aiming to avoid any confusion or outdated information.