Name: enthusem
Author: Prospect Smarter

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Workforce Analytics

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Human Resources

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Digital Experience Monitoring (DEM)

Disaster Recovery

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IoT Security

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OpenStack Cloud

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SOA Application Gateways

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Web Portal

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Information Technology

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All-in-One Marketing

Audience Intelligence

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Conversion Rate Optimization

Data Cleansing

Digital Content Creation

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Enthusem is a direct mail automation platform offered by Prospect Smarter, Inc. According to the vendor, Enthusem is designed to enhance digital marketing strategies by delivering hyper-personalized, trackable content. It is suitable for companies of all sizes, from small businesses to large enterprises, and caters to various professions and industries, including real estate agents and brokers, insurance agents, marketing professionals, financial services, and technology companies.

**Hyper-Personalization**: Enthusem claims to enable hyper-personalized direct mail by including unique images for each recipient, aiming to make a lasting impression and maximize marketing efforts. The level of personalization is said to help cut through the clutter and capture the attention of valuable contacts.

**Trigger-Based Mail Delivery**: Enthusem allows the delivery of trigger-based mail, which is claimed to ensure that contacts receive mail at the most opportune time in their customer journey. Integration with marketing and CRM platforms is said to enable the definition of actions that signal the best times to connect with contacts, aiming to deliver well-timed content and allow teams to focus on revenue-generating activities.

**Direct Mail Automation**: Enthusem is said to automate the direct mail process, providing insights on recipient responses and enabling timely follow-ups. According to the vendor, the system notifies users when a recipient responds to their marketing, allowing them to take immediate action and capitalize on the recipient's engagement.

**Integration with Marketing Automation & CRM Platforms**: Enthusem claims to seamlessly integrate with popular marketing automation and CRM platforms, aiming to streamline and scale hyper-personalized direct mail efforts. This integration is said to allow for a unified view of customer data and ensure that direct mail aligns with digital marketing strategies.

PFL Direct Mail Platform

Lob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.

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enthusem

Direct Mail Automation Software allows marketers to plan and deliver campaigns similar to email marketing software. Direct mail includes varietieis of print mail like brochures, product catalogs, newsletters and other sales collateral. In can be used for account-based marketing (ABM), and for supplying channel partners with material helpful to a shared mission. It can also be used in local marketing to inform potential customers of promotions (e.g. as in customer loyalty programs), or events.

Direct Mail Automation

Prospect Smarter

Directed Mail Automation

Direct mail automation assists companies in automating the mail delivery process.

Address Validation

The software validates and verifies addresses to ensure accurate delivery of mail.

Merge and Personalization:

Users can merge data from multiple sources and personalize mailings with recipient-specific information.

Intelligent Formatting:

The software automatically formats addresses and other content to meet postal service requirements and maximize efficiency.

Bulk Mailing Management

Allows users to manage large-scale mailings, including creating mailing lists, segmenting recipients, and tracking mail pieces.

Postal Rate Calculation

Provides real-time calculations of postal rates based on factors such as weight, size, and destination.

Mail Tracking

Users can track the progress and delivery status of mailed pieces to provide visibility and ensure accountability.

Address Correction

Provides suggestions and corrections for inaccurate or incomplete addresses, maximizing deliverability.

Automated Printing and Sorting

Allows users to automate the printing and sorting of mail pieces based on predetermined criteria (e.g., zip code, recipient type).

Compliance and Reporting

Provides compliance reports and documentation to ensure adherence to postal regulations and standards.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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enthusem

Overview

What is enthusem?