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June 11, 2020
Episerver CMS is primarily used as a tool, in conjunction with Episerver Commerce, to provide content, information, and products to our bicycling customers. Episerver CMS provides page and block formats in which our marketing department formulates content for consumers and the back-end CMS the tooling necessary to execute. The CMS system is primarily used by our content management team, associated with our marketing department, and solves our need to have a system accessible to the less technical members of our staff.
- Allows for easy content updating by less technical members
- Provides avenues for improving and customizing the underlying system
- Executes quickly for fast rendering to end-users
- A more tightly integrated E-Commerce set of tools
- Improvement of the back-end runtime speed
- More out of the box visualization options for interface development
Episerver CMS is used in the whole organization. We have around 200 editors. It solves the overall communication for students, employees, and visitors. The solution has many integrations with other systems for example education information, jobs, student record information. It solves many problems for both users and editors. For example, we use Episerver for creating welcome letters for new students. Previously this was done manually with pdf:s, tables, and HTML pages. This has saved a lot of time for the editors but it also gives the students a better experience. We have also created a student web that collects student records, courses, schema, etc. in one place. This makes it very easy for the student to find information and it has reduced questions to our service department with 30 %.
- Edit pages and blocks
- Episerver FIND integration
- Stability of the platform
- Faster in edit mode
- Clean up the admin mode
- Improve epi forms
We are developing Episerver solutions for our customers. It's usually used by the whole organization but represented by a small group of editors. We allways work from a user perspective. We want to increase KPI, increase ROI, and have happy users for our customers. The problems or possibilities depend on our customers' business areas, but we always feel that we can tune Episerver to solve our problems.
- Content management, versioning, publish workflows
- Language handlring, setup for enterprise companies
- Continues product updates
- Active community
- SEO features
- Support for enterprise companies that are using bulk publish with "Projects"
- Redirect support, 301
- Accessibility features
June 11, 2020
We are using Episerver for all of our sites on the Polaris Platform. It's used by the front end and ecommerce solutions/teams. It addresses how to manage multiple sites with content and distribute that content at a rapidly changing pace. We utilize over 30 brands and each site has it's own flavor/flair that Episerver helps support. We are also looking at capitalizing Insight Profiles with time to improve our purchase utilization.
- Content Management
- Development Documentation
- Multi-environment Testing/development
- Default settings get reset/not easily managed
- Support when there are defects is slow
- Easier way to search through large chunks of content
Episerver is widely used in our organization, and we are using it to provide services to b2b customers (large building companies) and b2c customers (bathrooms) and for internal users (sales material, product data).
- Easy to use, low learning curve
- Customization is easy
- World class product
- We will need developer to install nuggets :(.
- In-river integrations were not as good as expected.
- No marketing automation or user analytics included
Yes - Updating Episerver for dev is easy, with little or no downtime at all.
It is our main CMS system across the organization. We are currently moving all of our old websites to our new Episerver CMS platform.
- User friendly
- Customizable (with the help of developers from our partner agency)
- We experience performance issues from time to time.
- It can be a bit tricky sometimes to manage multiple languages (without anyone breaking anything), but that might be our implementation.
- The translation function (Projects) could be improved.
June 11, 2020
We use Episerver as the host for our primary marketing website. We Self-Hosted, moved to DXC Cloud service offering and now back to Self-Hosting.
- Site tree navigation
- Developer ramp up time
- Ease of deployment
- Antiquated .Net technology
- Headless documentation is limiting
- Cloud offering not as strong as self hosting
- Company focus on addons vs product improvement
Yes - Upgrading from a 2 year old version to current 2 years ago was pretty much a re-write. Ongoing upgrades have been flawless and occur on every deployment.
We use Episerver CMS for all our web platforms. It helps us to reach out with information to the citizens of Stockholm. It is easy to build available pages with Episerver CMS.
- Building structures
- Manage images
- It makes the content intuitive for the user
- Easy for an editor to work with
- Would be nice if we were able to insert our own help texts into the Administration interface (to help our editors)
- Users should be able to comment on pages
- Would be nice with a built-in feature for managing maps
June 11, 2020
It maintains 75% of our company websites with the plan to convert all the websites to Episerver. It is being used by our Marketing and Merchandising departments.
- Ease and ability to make changes to Website content.
- Easy to maintain.
- Non-technical staff are able to understand the how the website is configured.
- A better explanation of Security/Permissions for Functions. It was a trial by fire to determine which area each Permission controlled. I had to create a spreadsheet turn off and on specific areas and document what was taken away as access. It was very time-consuming.
- Speaking of permissions for functions, the design could be better. The EDIT button does not align properly to the given permission.
We use Episerver CMS for both our external CMS-based systems and also for our Intranet. The system is used by all our editors in different departments. We also have a close relationship to our development department that builds our CMS-solutions and integrations.
- The GUI for Editors
- The possibility to customize functionality and user interface
- The flexibility to use Episerver in own Azure environment is not supported so well
We use Episerver for our webbpage. We work on 5 different markets and sell to both b2b and b2c and Episerver CMS is perfect for this purpose.
It’s mainly our marketing department that works in the platform. But in some cases we also have a customer service rep that makes changes inside Episerver. Also, the marketing agency works inside Episerver.
- Easy to understand
- Great plugins and tools
- Good preview-mode.
- Better dashboard and statistic
- Better translation tool without plugins.
- More customizable workspace
January 06, 2020
Episerver CMS is used across the whole organization but is mainly managed by my department - the communications department. Our entire website is run through Episerver, and each department is responsible for keeping their part of the website updated with current information, as far as making small edits (like text edits). Then the communications department oversees all of those changes and is in charge of making more involved updates (adding entirely new content, creating new pages, moving things around, etc).
- Allows many different "users" with varying levels of editing access.
- Easy to see what recent changes have been made and who made them.
- The website, including the editing portion, seems to be down quite often - so that we cannot make changes - or it allows us to make changes but then doesn't properly save them.
- Customer service and user support is lacking. We've reported problems to them, yet it never seems to get fixed.
May 28, 2019
Episerver Web Content Management System is used by our organization to manage content on our public facing website. It is used across the whole organization, with users in each department that has a public facing web page trained on updating content in the system. It assures that the public is aware of relevant information on the website.
- Easy-to-use interface
- Permissions setup
- Back-end website map
- Internal link mapping
- Mobile editing
- Email notifications
As a partner, we often recommend Episerver to our clients or prospects. I've been involved with numerous large scale implementations to date.
- Ease of use for content editors
- Speed to market (easier to implement than many other alternative platforms)
- Decent extensibility
- Documentation quality is inconsistent. Ranges from detailed to non-existent, depending on the topic.
- Publishing between multiple environments requires some nasty workarounds. Export/import tool doesn't work great. Anonymous project preview had to be custom built. Etc.
- Caching is simple to use with the out of the box set up, but customizing/extending it can be tricky.
October 06, 2017
I have worked with Episerver CMS for the past 2.5 years as my primary function as a software engineer and can honestly say I have been very satisfied with it overall. There are a few minor complaints that I will get to. But I find that compared to its other competitors it is architected very well. And really there's not much to critique there, other than a few nuances that can be worked around. However, I do feel that from the content editor section visually could use some work. The styles look very outdated and I think this failure in presentation is holding back some of the company's growth. I have also experienced some performance issues occasionally but this could have been related to other non-architectural reasons. Overall I am very pleased with EPiServer and would recommend it over anything else I've worked with in the market right now.
- Well-architected
- Useful content structure
- A blank canvas allowing total development freedom
- Outdated style/theme of content editor
- Potential performance issues (possibly related to legacy framework)
July 07, 2015
For those clients that we've worked with, EPiServer is primarily being leveraged by an organization's Communication/Marketing Department as owners of the system (and then supported by Experis or internal IT staff). The immediate pain points that it has been able to address is the ability to manage the publication of content and new pages without having to rely on other resources bandwidth for assistance.
- Innovation - EPiServer is constantly looking at ways to improve their product and partner with organizations that can develop add-ons to improve the overall features of the core platform. For Example: SilverPop (marketing automation) and Celum (digital asset management).
- Content Management - It may seem obvious that a WCM product should manage content/reuse well; but, let's be honest, not all products do what they claim to do well. In this case, EPiServer understands the core functionality and has created product that is intuitive and exceeds customer expectations in this area.
- Previews - EPiServer has built-in templates (emulators) that allow you to easily confirm how your content is going to be displayed on a variety of devices before you publish your content. This is advantageous as it eliminates the guess work and need to redo content (or even code) after you've gone to production because you weren't able to thoroughly test it before hand.
- Translations - When we first started to work with the product, the platform was missing the basic ability to export/import XLIFF for translation companies to leverage; and, it relied on developers that had created an Open Source module called "Translate X". The module was buggy, version specific and had little to no documentation. Since then, EPiServer has partnered with other software/translation companies (IE: Translations.com) to improve this experience; however, I believe that there is still room for improvement and other options.
- North America User Conference - Adoption for EPiServer is growing in NA; and, there are more partners than before willing to help with your specific implementation. One of the things that I would like to see is an annual conference where the community can come together, publicly discuss their pain points, success stories, conduct demos, talk about the product road map, etc; and, would be similar to what other competitors (such as Sitecore & Ektron) do.
December 22, 2018

I have worked with Episerver for quite some time now and I (or future client of ours) couldn't be happier with the tool. Having also looked into its competition and trying it out for bandwidth etc., Episerver CMS stands out the best.
It is being used only on my system right now, but I am trying to go full fledged on recommending this portal to our sister companies and others. The software has been designed very neatly and the content editor section of the tool can get a little better than the current look. But all in all, it has been a far better experience when compared to others.
- The content management framework has been built very nicely and it completely stands up to the promise that it makes of being the best in the market. Not that I've tried all of the other products, but choices ruin decision making and I'm sticking to this one.
- They are constantly working towards bettering themselves and that's the promise I need from my content management platform company. Reiterate and improvise.
- APIs are one of my greatest accomplishments that this product has as they are extensively available and are very developer friendly.
- We had a little bit of an inconvenience with the User Interface content display of some of the pages on the portal, but we're sure that will be taken care of in the near future.
- Actual implementation for out of the box product test drive was a little time-consuming. With the help of the support team, it was all good. Would be good if we wouldn't need to contact anyone in the future though.
- Documentation could be better.
September 30, 2015
We implemented EPiServer to manage our public-facing B2B website. During our website redesign, we integrated our new design and HTML into the system, and additionally integrated the CMS with our marketing automation/email software so that we could use data from that engine within the personalization features that EPiServer offers. It is still in use today primarily by members of the marketing department to make updates to page content or add/remove pages.
- The personalization engine is, from my perspective, one of the primary reasons to choose EPiServer. It works really well, and allows you to make some sophisticated, targeted marketing choices.
- EPiServer also is very developer-friendly, with an extensive and flexible API set.
- Honestly the biggest challenge we had was not with the product but with the EPiServer sales team and implementation partners. At the time at least, their sales reps just didn't seem all that interested in making a sale! It took forever and felt like a sluggish process. Additionally, they would not let us independently evaluate their implementation partners, but pushed us to work with one particular partner. We started the project with this partner but for various reasons having mostly to do with their account management capabilities and the chemistry between us, the project imploded and we had to start all over again with another partner. This setback in our timeline could have been avoided if we'd been given the option of evaluating/communicating with a few partners and making our own selection that was best for our team.
July 07, 2015
We use EPiServer to manage the content on our corporate website across multiple languages. It is used mostly by the marketing department with support from internal development. The plan is to eventually roll it out to other departments to manage their content in the future. It has allowed us to offload content updates from the development team onto the content creation teams. Technical knowledge is no longer a requirement to manage the website.
- Translation/localization support
- Workflow management
- Flexibility
- Deployment (when using a test environment)
- Reporting
- CMO across external sites
EPiServer is used by many of our clients and also by our marketing team to manage some of our web properties. We are also in the process of converting our primary website onto the EPiServer platform.
- Enterprise e-commerce
- Targeted Content
- Streamlined CMS Editor Experience
- Site speed performance
- Multi-channel distribution
- A stronger multi-tier content synchronization tool
- Better documentation
I used EpiServer as a Content Management System 5 CMS for Syncron's website within the Marketing department, only a few employees in Marketing have access to EpiServer. We also employed an external company to build the website within EpiServer and manages the major changes outside the scope build within the CMS. For example, build new templates, change page layout and add new website functionalities. As a side note, this is not cheap. On average, the fee can run about $180 per hour.
Overall, EpiServer CMS was easy to learn but you do need to know at least basic HTML to properly edit and update it. As for Search Engine Optimization functionalities, I have to request some of those features to be added in like the Canonical URL and Dynamic XML Sitemap generator. I have also worked with Kentico CMS and WordPress, I can say with confidence that EpiServer is a much easier tool to build web forms in.
From my experience, if a company is planning to use EpiServer, I suggest the Webmaster plan out exactly how web pages should look and how each area of the page should function leaving room for flexible edits and future updates. For example, do you want the body text area to have robust edits or text only? If not planned well in the beginning, the company will be locked into very specific setting and will be paying out lot of money for minor edits later. In case no one in the company truly understands how to do this, I would suggest contracting an outside Online Marketing Consultant to support through building the website. In the long run, this will save the company a lot more money and having the website function like it should from the front end to the back end coding.
Overall, EpiServer CMS was easy to learn but you do need to know at least basic HTML to properly edit and update it. As for Search Engine Optimization functionalities, I have to request some of those features to be added in like the Canonical URL and Dynamic XML Sitemap generator. I have also worked with Kentico CMS and WordPress, I can say with confidence that EpiServer is a much easier tool to build web forms in.
From my experience, if a company is planning to use EpiServer, I suggest the Webmaster plan out exactly how web pages should look and how each area of the page should function leaving room for flexible edits and future updates. For example, do you want the body text area to have robust edits or text only? If not planned well in the beginning, the company will be locked into very specific setting and will be paying out lot of money for minor edits later. In case no one in the company truly understands how to do this, I would suggest contracting an outside Online Marketing Consultant to support through building the website. In the long run, this will save the company a lot more money and having the website function like it should from the front end to the back end coding.
- Easy to learn
- Easy to create and edit the web form
- Easy to manage multiple languages
- Have plugins to add more functionalities
- Should include dynamic xml sitemap generator
- Should include 401 Redirect functionality
- Should include Canonicial URL functionality
- Should include "No Index" functionality
- We implemented a registration form requirement for visitors wanting to access restricted collaterals. This resulted in about a page long of gibberish code embeded within the source code for all web pages. If their is a way to shorten this, it would be great for SEO.
The entire web team used EPiServer at the company I worked for. It was their preferred CMS for their production environment.
- Organization
- Speed
- Usability
- I found that the upload feature was rather tedious. I was responsible for uploading around 500 pictures, by myself. There were ways to upload more than one photo at a time, but in our case we needed to categorize photos in different areas, and so that became tedious. Uploading photos in groups at a time, rather than all at once.
- I think the user interface could stand to have a friendlier design. More communication within the CMS itself, directed back to the user. Similar to WordPress.
July 13, 2016

I work with clients when they are selecting their CMS so I am consulting and providing demos with Episerver. For my clients, it is often used across departments but is owned by marketing and IT. Episerver has been a hugely helpful platform for clients who are looking to streamline the content management process (and keep content fresh on their site) and deliver tailored experiences for users.
- Content management - the drag and drop ability to build/update templates is awesome and the interface is extremely easy to learn/use.
- Personalization - building user segments is extremely straight forward and allows companies to deliver those tailored experiences users are looking for.
- Multilingual.
- Overall the product is good. I appreciate the variety in the add-on and think that there is a lot of opportunity to expand the add-on options to support more MA platforms, more translation services, etc.
- The ability to leverage Google Analytics in page is great. I think a tighter integration here would be awesome because there are still pieces of the story you need from Google Analytics so you may be bouncing back and forth between systems.
July 07, 2015

EPiServer is one of the content management systems that my company offers to our clients. We have been working on more EPiServer projects in the last 8 months or so, but it usually depends on the client's needs. EPiServer has a reputation of handling eSync and eCommerce a little bit better than some of the other content management systems we use.
- The ability to upload/delete images and files in bulk on the server. There are a few content management systems that don't have the bulk-upload functionality and it can be very time consuming to upload all of the assets for an entire website one-by-one. With EPiServer, you can paste a folder of assets on the server and it will appear in the workarea within seconds.
- The ability to recover deleted content. When it comes to content on your website, it can be very scary when you accidentally delete an important page and have to recreate the content from scratch. With EPiServer, even if you accidentally delete a page, it can be recovered within seconds.
- The form creator is very easy to use and requires no HTML code knowledge. When creating forms in EPiServer, it's as simple as clicking on the type of field you want and entering the label text and any additional information required (such as drop-down options, field validation, etc.). Some of the other content management systems I've worked with have similar form editors but the end result doesn't always look the way you expect it to.
- Not having a folder structure to organize content pages was a little hard to get used to. There are ways to create different levels of organization but it seemed like a workaround.
- We create a lot of custom templates and fields that are used by the content authors to help keep similar pages consistent and limit the ability for inline styles. When the page is mostly made up of custom fields (such as: product number, thumbnail/full-size image, caption, button text/link, etc.) then the WYSIWYG (what you see if what you get) editor doesn't allow you to edit all of the content. We found that we had to switch to the forms-edit view in order to create most of the pages. Not sure if there is even anything that could be done about this, but I know people like to be able to see what they're editing and click on the problem area so they can easily fix it, without having to hunt down the field name.
- The native behavior of mirroring content pages into menu items automatically was also slightly difficult to work with for me. Although it makes the most sense to have your content follow the same structure as the navigation elements on your website, there are a few scenarios when it's best to have full control over the menu items as a separate piece. We were able to customize the set up so the menu was a separate section and you had to assign the content pages in order to have them display in the navigation.
Valtech is a Global Partner of EpiServer. Our clients love it. Feedback we've gotten that its very user friendly, and has powerful features.
- Ease of use
- Personalization
- Powerful Ecom Engine
- Has a Manage Services offering
- EpiServer needs to do a better job marketing themselves here in the US.
Episerver Content Cloud Scorecard Summary
Feature Scorecard Summary
What is Episerver Content Cloud?
The Episerver Content Cloud CMS is a web content management system and digital marketing suite. It enables editors to drag-and-drop content to quickly create new digital experiences that are automatically responsive.
The vendor's value proposition is that Episerver Content Cloud enables users to easily manage content and marketing campaigns in one screen. This solution also enables users to personalize content according to personas, segments or individual users.
Categories: Content Management
Episerver Content Cloud Screenshots
Episerver Content Cloud Videos (3)
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Watch Janome: Growing a digital community of sewists one stitch at a time
Episerver Content Cloud Downloadables
Episerver Content Cloud Integrations
Salesforce Marketing Cloud Email Studio, HubSpot Marketing Hub, Salesforce.com, Marketo, inRiver PIM, Aprimo, Oracle CX Marketing (formerly Oracle Marketing Cloud), Acoustic Campaign (formerly IBM Watson Campaign Automation), Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Digizuite, Translations.com
Episerver Content Cloud Competitors
Episerver Content Cloud Pricing
- Does not have featureFree Trial Available?No
- Does not have featureFree or Freemium Version Available?No
- Has featurePremium Consulting/Integration Services Available?Yes
- Entry-level set up fee?Optional
Episerver Content Cloud Customer Size Distribution
Consumers | 0% | |
Small Businesses (1-50 employees) | 0% | |
Mid-Size Companies (51-500 employees) | 62% | |
Enterprises (> 500 employees) | 38% |
Episerver Content Cloud Support Options
Free Version | Paid Version | |
---|---|---|
Forum/Community | ||
FAQ/Knowledgebase | ||
Social Media | ||
Video Tutorials / Webinar | ||
Phone | ||
Live Chat | ||
Episerver Content Cloud Technical Details
Deployment Types: | On-premise, SaaS |
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Operating Systems: | Windows |
Mobile Application: | No |