Name: Epsilon Publishers
Rating: 8 (3 reviews)
Author: Epsilon

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Alumni Management

K-12 Online Learning

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Environmental Health and Safety (EHS)

Policy Management

Workflow

Enterprise

Accounting

Investor Relations

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Management

Cloud Storage

Converged Network Adapters (CNAs)

Database Load Balancing

Density-Optimized Servers

Fraud Detection

IT Asset Management

Integration Platform as a Service (iPaaS)

Mainframe Monitoring

Managed DNS

Managed File Transfer (MFT)

Managed Hosting

Mobile Application Performance Monitoring  (APM)

Mobile Device Management (MDM)

Network Performance Monitoring

Platform-as-a-Service (PaaS)

Rack Servers

Technology Business Management

Time Series Databases

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

AI Writing Assistant Software

Account-Based Marketing (ABM)

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Content Management

Customer Journey Analytics

Customer Journey Mapping

Email Marketing

Marketing Automation

Mobile Analytics

Press Release Management

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Call Recording

Customer Relationship Management (CRM)

Presales

Quote to Cash

Sales

Identity Threat Detection & Response Software

Security

Construction Workforce Management

Dental

Emergency Notification

Loan Servicing

Revenue Cycle Management (RCM)

Vertical-Specific

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Google Ads

Google

Magnite

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Google Ad Manager

Google Campaign Manager 360

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Adobe

Criteo Commerce Growth

Criteo

AdRoll

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Discontinued Products

AppNexus

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OpenX

Epsilon Publishers (based on the former Conversant Private Exchange) is a publisher monetization solution that allows users to access premium demand and streamline site and app management.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Epsilon Publishers

Ad serving describes the technology and service that places advertisements on web sites.

Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon's integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes.  

Founded in 1969, Epsilon works with over 2,000 global clients and employs over 3,500 associates in 37 offices worldwide. For more information, follow us on Twitter @EpsilonMktg or call 1.800.309.0505.

Epsilon

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Ad Serving & Retargeting Platforms

Epsilon Publishers
Formerly Conversant

Overview

What is Epsilon Publishers?