Overview
What is eSputnik?
eSputnik is an omnichannel marketing automation service that allows users to manage cross-channel messaging campaigns via Email, SMS, Web Push, Mobile Push, Viber, WhatsApp, and other instant messengers.
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is eSputnik?
eSputnik Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
Platform & Infrastructure Features
- Supported: API
- Supported: Customizability
Additional Features
- Supported: Multilingual Campaigns
- Supported: Web Push Notifications
- Supported: Mobile Push Notifications
- Supported: Advanced Segmentation
- Supported: Artificial Intelligence
eSputnik Screenshots
eSputnik Videos
eSputnik Integrations
eSputnik Competitors
eSputnik Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | Global |
Supported Languages | English, Deutsch, Russian |
eSputnik Customer Size Distribution
Consumers | 17% |
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Small Businesses (1-50 employees) | 57% |
Mid-Size Companies (51-500 employees) | 18% |
Enterprises (more than 500 employees) | 8% |
Comparisons
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Reviews
Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
eSputnik is a versatile marketing tool that offers a range of use cases, primarily focusing on push-notification and Viber campaigns. Users have reported increased awareness of their products and services after incorporating eSputnik into their marketing strategies. Marketing departments find value in the software for creating advertising content for a large audience and automating email marketing campaigns. The email marketing automation solution provided by eSputnik has proven highly beneficial, allowing users to measure campaign performance and identify areas for improvement. Though there have been isolated negative experiences, such as errors and bounces leading to account bans, most users have found success with eSputnik's features like interaction creation, email editing, target segmentation, and managing multiple marketing channels. From small businesses to large corporations, organizations have successfully utilized the software to improve automated workflows and execute omnichannel marketing strategies. With advanced features like template creation, instant reports on opens and clicks, and RFM-analysis offered at a reasonable price point, eSputnik facilitates efficient lead generation and sales growth through automated email marketing campaigns. Its simple interface coupled with powerful features makes it suitable for experienced email marketers. Furthermore, eSputnik provides detailed analytics and the ability to reach customers through various channels such as Viber and web push notifications. This multichannel approach has proven successful in generating new leads through scenario campaigns. The software is recommended for entrepreneurial companies looking to enhance their advertising campaigns through email marketing as well as easily personalize messages and tailor offers for small bases. Use cases of eSputnik encompass scenarios like welcome emails, order confirmation, abandoned carts recovery, post-purchase emails, event reminders, onboarding campaigns, informing clients about new products or services, and cohort analysis to gain insights into customer lifecycles. By automating the creation of personalized letters for different user segments, eSputnik streamlines marketing efforts for businesses targeting multiple segments effectively.
Convenience and Time-saving Solution: Users have found eSputnik to be a convenient and time-saving marketing automation solution, allowing them to communicate with customers across various channels from one dashboard. This feature has been mentioned by numerous reviewers.
Excellent Email Marketing Capabilities: The email marketing capabilities of eSputnik are highly regarded by users. They have praised the excellent editor, the ability to manage multichannel campaigns, and the comprehensive reports and analysis it offers. Several reviewers have highlighted this as a major strength of the software.
Affordable Price-Quality Ratio: Users appreciate the price-quality ratio of eSputnik, considering it to be affordable while offering good value. This aspect of eSputnik has been positively mentioned by many reviewers, indicating that it is an attractive feature for potential customers.
Cons:
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Audience segmentation and integrations: Some users have expressed dissatisfaction with the limited audience segmentation capabilities of e-Sputnik, as well as the lack of integrations available. They believe that improving these features would greatly enhance the program's effectiveness in targeting marketing content based on visitor preferences.
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Collaboration features: Users have reported a significant drawback in the collaboration features of e-Sputnik, noting their near absence. This poses challenges for teams working together on projects within the platform.
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Customer support and delivery issues: Negative experiences with customer support have been mentioned by users, who found it unhelpful when addressing delivery problems, especially to international recipients.
Users commonly recommend eSputnik for its ease of use in creating emails. They appreciate the accurate analysis and reports provided by the platform. Users also value the segmentation functions that help achieve effective and lasting customer relationships. The platform is considered reliable and time-saving, making it a perfect choice for both beginners and experienced marketers. Customer service and the blog are also appreciated features. Additionally, eSputnik is recommended for its up-to-date features, cost-effectiveness, and powerful analytic capabilities. It is widely regarded as one of the best complete email marketing management packages on the market for SMBs and Enterprises.