TrustRadius Insights
eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With …
Starting at $600 per month
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What is eTrigue?
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
Recent Reviews
Popular Features
- Dashboards (16)7.070%
- WYSIWYG email editor (15)7.070%
- Standard reports (16)6.060%
- Email deliverability reporting (16)4.040%
Pricing
eTrigue DemandCenter pricing begins at:
$600
Cloud
complete
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.etrigue.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $600 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is eTrigue?
eTrigue Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Automated Email Responses
- Supported: Triggered Email
- Supported: Scheduled Emails
- Supported: Deliverability Scoring
- Supported: Delivery Tracking
- Supported: Drip Email Marketing
- Supported: WYSIWYG Landing Page Editor
- Supported: Forms
- Supported: Mobile Optimized
- Supported: Dynamic Delivery
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Nurturing/Multi-touch Campaigns
- Supported: Online Behavior Tracking
- Supported: Multi-Channel Tracking (Web/Mobile)
- Supported: CRM Integration (Data Sync)
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Custom Fields
- Supported: Social Analytics
- Supported: API / Integrations
- Supported: Customization
- Supported: Data Import & Export
- Supported: Sandbox / Test Environment
- Supported: User Roles and Permissions
- Supported: Litmus Email Testing Integration
eTrigue Screenshots
eTrigue Videos
Quick Introduction
Watch Testimonial
eTrigue Integrations
eTrigue Competitors
eTrigue Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Americas, Europe, Asia |
Frequently Asked Questions
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
eTrigue starts at $600.
LoopFuse (discontinued), Adobe Campaign, and Salesforce Marketing Cloud are common alternatives for eTrigue.
Reviewers rate Integration with Salesforce.com highest, with a score of 9.
The most common users of eTrigue are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With its easy implementation, users have been able to streamline their lead management process, resulting in more effective use of generated leads and faster turnaround times. By providing real-time notifications to sales teams when prospects engage with the company's websites or emails, the platform enables prompt follow-up and more personalized communication, ultimately improving lead quality and management across marketing, PR, and sales departments.
The software also serves as a foundation for executing sophisticated marketing automation campaigns. Toltec Global Services has found eTrigue DemandCenter to be instrumental in implementing and ramping up lead generation efforts to drive revenue growth. Consultants highly recommend the platform for its ease of use in building and nurturing prospect lists, even for users without internal marketing and IT resources. Additionally, the ability to track prospect activity, find qualified leads for sales, and gather better information about potential customers has made eTrigue DemandCenter an essential tool for businesses looking to enhance their marketing automation capabilities.
One notable feature of the platform is its response campaign functionality. Users have reported that this feature triggers automatically when a form is filled out on their website, notifying the appropriate sales representative and providing them with the person's information and history. This seamless integration between marketing and inside sales teams allows for improved communication, confirmation of effective efforts, and dissemination of information for more personalized follow-up.
Overall, eTrigue DemandCenter offers businesses a cost-effective solution for marketing automation, email marketing campaigns, and lead generation. Its user-friendly interface, responsive support staff, and range of features - including tracking prospect activity, landing pages, forms, lead scoring, email templates, and lead alerts - have made it a go-to tool for businesses seeking to optimize their marketing efforts and attract prospective clients through automation.
Intuitive User Interface: Users have consistently praised the intuitive user interface of eTrigue DemandCenter, with many stating that it is easy to navigate and understand. This sentiment is echoed by a majority of reviewers, highlighting the software's ability to streamline campaign management and make necessary changes without complications.
Highly-regarded Editors for Landing Pages and Emails: The editors for landing pages and emails in eTrigue DemandCenter are highly regarded by users, who appreciate their user-friendly nature and full-featured capabilities. Many reviewers have specifically mentioned that these editors do not require HTML programming skills, allowing them to easily create visually appealing and effective marketing materials.
Flexibility in Campaign Building: The flexibility offered by eTrigue DemandCenter has been widely appreciated by users. Numerous reviewers have commended its ability to build campaigns quickly and efficiently, even before finishing all assets. This adaptability allows users to launch campaigns promptly and make real-time changes as needed, catering to varying levels of expertise while ensuring successful marketing outcomes.
Confusing User Interface: Some users have found the user interface of eTrigue DemandCenter to be confusing, particularly when it comes to designing reports and selecting data points. The lack of descriptions and values for the data points adds to the difficulty in navigating the software. Additionally, the presence of windows within windows or modal windows with scrolling further contributes to the confusion.
Limited Integration and Customization: Several reviewers have mentioned limitations in terms of integration with CRM systems and custom reporting tools. This has resulted in issues such as missing contracts and unresolved problems when integrating with Salesforce. Furthermore, users have expressed a desire for more customization options, including the ability to track social media visitors and customize URLs for landing pages.
Steep Learning Curve: Many users have noted that while eTrigue DemandCenter offers a wide range of features, there is a learning curve associated with using them effectively. It takes time for users to get used to the consistent UI components throughout the application and achieve efficiency. Some reviewers have suggested that better onboarding resources or training materials could help new users navigate the software more easily.
Based on user reviews, the most common recommendations for eTrigue are as follows:
-
Many users suggest trying the free trial of eTrigue to get a good view of its capabilities. This allows new companies starting out with marketing automation to explore the features and functionalities before making a commitment.
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Several reviewers recommend using eTrigue for B2B marketing automation needs. They believe that eTrigue is a powerful system that is fast and easy to deploy, making it suitable for small to midsize companies looking to grow their businesses.
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Another common recommendation is to use eTrigue if you are a small or mid-market company sending hundreds of emails on a monthly basis. Users find eTrigue's email automation capabilities useful in managing large volumes of emails effectively.
Overall, users find eTrigue to be a valuable tool for marketing automation, offering a range of features for different business requirements.
Attribute Ratings
Reviews
(1-19 of 19)Companies can't remove reviews or game the system. Here's why
November 14, 2017
Good Marketing Automation System for Small Businesses
- Infusionsoft and HubSpot
mid range pricing, offered quite a bit like other vendors, but missing some functionality.
When I first saw DemandCenter I knew it was different. With DemandCenter you "storyboard" your campaign. That one unique feature sets DemandCenter apart from the rest of the market. Consider the "storyboard" as the controlling document to all of your campaigns. From there, you can control the flow, activities, work orders and change orders. It's a brilliant design. No question.
When you see something that makes total sense you either instinctively know it or you don't. I knew it the first time I saw DemandCenter demonstrated.
February 03, 2016
eTrigue Demand Center is a Excellent Marketing Automation Solution
Score 10 out of 10
Vetted Review
Verified User
Many of the CRM systems meet some of these "must have" criteria. However, among the products in the market today, my experience is that eTrigue Demand Center and, just as importantly, the employees behind the eTrigue product, consistently outperform the competition on every item of the CRM "must have" list.
June 16, 2015
eTrigue DemandCenter- It's eASY!
Score 9 out of 10
Vetted Review
Verified User
- Constant Contact,Marketo Marketing Automation
Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo.
Score 9 out of 10
Vetted Review
Verified User
Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes.
Act-On is limited because campaigns must be based on a list. Very inflexible.
eTrigue allows me to build the campaign in real time and adjust on the fly. You do not have to have all the assets built before starting the campaign.
Act-On is limited because campaigns must be based on a list. Very inflexible.
eTrigue allows me to build the campaign in real time and adjust on the fly. You do not have to have all the assets built before starting the campaign.
May 26, 2015
Well Thought out - Get this!
Score 8 out of 10
Vetted Review
Verified User
None except for salesforce.
As an agency we have experience with several other marketing automation platforms. We support clients that are not using eTrigue DemandCenter-- we'll work with them to create various campaign assets. This said, if our clients want us to also run their marketing automation campaigns-- implement the campaigns after the assets are created, we only work in eTrigue as this our platform of choice. Our ability to support the robust and fast-paced needs of our clients requires us to use a platform that they can easily implement and that we can easily work in, make ongoing changes in. eTrigue DemandCenter is the platform that delivers.
Score 10 out of 10
Vetted Review
Verified User
eTrigue DemandCenter was easier to use, more visual and intuitive, tons of features and the support team was the best to work with.
Score 10 out of 10
Vetted Review
Verified User
we talk to users of Marketo and Eloqua and they tell us that both are complex to use and difficult and time consuming to make changes - they also require full time administrators - eTrigue is refreshingly easy to use - does not require a full time administrator - has most of the features of Marketo and Eloqua - and changes can be implemented quickly and easily
Score 10 out of 10
Vetted Review
Verified User
- Marketo,Eloqua
eTrigue is more intuitive and easier to use. With Marketo you need extensive training and/or consulting or a dedicated, trained headcount. Eloqua is expensive and even more complex.
April 24, 2015
Simple yet Powerful
Score 9 out of 10
Vetted Review
Verified User
Used home grown solutions which were less sophisticated. Evaluated other heavily marketed offerings which were more complex and expensive to implement and use. eTrigue was very easy to implement, easy to adopt and easy on the budget.
April 24, 2015
eTrigue - Perfect choice for BOTH new users and experienced marketers who want immediate RESULTS!
Score 10 out of 10
Vetted Review
Verified User
We have used batch campaign systems, and relied on partners to run our campaigns previously. With eTrigue we can now run our own campaigns very easily, with little training required, and can change campaigns mid flow based on performance reporting. We have seen a 100% return on investment in our first campaign. The supporting and initial training is very helpful, and the team helps us if we ever have questions. We appreciate their fast response and availability and genuine concern for our campaigns. They make lots of suggestions on how to improve our message and campaign effectiveness.
We have trained junior people how to run campaigns in only a couple hours, and are able to get lots of nurturing campaigns setup in only a couple hours. I am very happy with our decision to use eTrigue Demand Center.
We have trained junior people how to run campaigns in only a couple hours, and are able to get lots of nurturing campaigns setup in only a couple hours. I am very happy with our decision to use eTrigue Demand Center.
March 20, 2015
Easiest to use, and BEST SUPPORT EVER!!
Score 10 out of 10
Vetted Review
Verified User
eTrigue is far better than other marketing systems we have used because of the drag-n-drop, advanced search, ability to launch campaigns when all assets are not ready, and THE BEST SUPPORT I HAVE EVER USED. We tried Marketo and Pardot, then tested Act-on. With the other products we were charged for support, had to wait days for answers, or could only get email and forum based support which seemed very generic. At eTrigue they will check your campaign, and not charge you. They will even call you to confirm you don't have questions. It is very comforting to know they care that we are successful.
January 22, 2015
Etrigue Demand Center
Score 1 out of 10
Vetted Review
Verified User
- HubSpot,Marketo,Pardot,Act-On
Ultimately, we selected eTrigue because of their stellar customer service. We are a small company and it SEEMED that it would be a good fit.
January 14, 2015
Four Years In, I Still Like DemandCenter. Here's Why:
Score 8 out of 10
Vetted Review
Verified User
In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be in a class of its own. eTrigue has been around a very long time, and DemandCenter can hold its ground against all of these MA solutions.
April 26, 2014
Can't live without this tool!
Score 9 out of 10
Vetted Review
Verified User
It is easy to use, and is organized the way that marketers think. That is incredible. Top 2 for sure!
March 21, 2014
eTrigue - Best Customer Experience - Ever!
Score 10 out of 10
Vetted Review
Verified User
Great value against all the top providers. Performs like the big dogs.
February 01, 2014
The tools are all there, its just about how well you use them!
Score 7 out of 10
Vetted Review
Verified User
ClickDimensions & Vocus
January 28, 2014
Love eTrigue (and I'm not being paid to say it, honest)
Score 10 out of 10
Vetted Review
Verified User
- Eloqua
No comparison. Eloqua is clunky and time consuming. They both have the same features but eTrigue is cleaner, simpler, faster and less expensive. By comparison, Eloqua implementation and training took 2 weeks and an onsite paid consultant. eTrigue implementation and training took 3 days, at no addl. cost and was achieved remotely.