Skip to main content
TrustRadius
eTrigue

eTrigue

Overview

What is eTrigue?

eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

Read more
Recent Reviews

TrustRadius Insights

eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With …
Continue reading

Well Thought out - Get this!

8 out of 10
May 26, 2015
One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when …
Continue reading

Insurance

9 out of 10
April 27, 2015
The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to …
Continue reading

Simple yet Powerful

9 out of 10
April 24, 2015
We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the …
Continue reading
Read all reviews

Popular Features

View all 26 features
  • Dashboards (16)
    7.0
    70%
  • WYSIWYG email editor (15)
    7.0
    70%
  • Standard reports (16)
    6.0
    60%
  • Email deliverability reporting (16)
    4.0
    40%
Return to navigation

Pricing

View all pricing

eTrigue DemandCenter pricing begins at:

$600

Cloud
complete

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.etrigue.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $600 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.3
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.3
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.8
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.6
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

4.8
Avg 7.6
Return to navigation

Product Details

What is eTrigue?

eTrigue Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Automated Email Responses
  • Supported: Triggered Email
  • Supported: Scheduled Emails
  • Supported: Deliverability Scoring
  • Supported: Delivery Tracking
  • Supported: Drip Email Marketing
  • Supported: WYSIWYG Landing Page Editor
  • Supported: Forms
  • Supported: Mobile Optimized
  • Supported: Dynamic Delivery
  • Supported: Marketing Lead Database
  • Supported: Lead Segmentation
  • Supported: Lead Nurturing/Multi-touch Campaigns
  • Supported: Online Behavior Tracking
  • Supported: Multi-Channel Tracking (Web/Mobile)
  • Supported: CRM Integration (Data Sync)
  • Supported: Lead Lifecycle Workflows
  • Supported: Sales Intelligence
  • Supported: Sales Campaigns
  • Supported: Custom Fields
  • Supported: Social Analytics
  • Supported: API / Integrations
  • Supported: Customization
  • Supported: Data Import & Export
  • Supported: Sandbox / Test Environment
  • Supported: User Roles and Permissions
  • Supported: Litmus Email Testing Integration

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.

eTrigue Videos

Quick Introduction

Watch Testimonial

eTrigue Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, Europe, Asia

Frequently Asked Questions

eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

eTrigue starts at $600.

LoopFuse (discontinued), Adobe Campaign, and Salesforce Marketing Cloud are common alternatives for eTrigue.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of eTrigue are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With its easy implementation, users have been able to streamline their lead management process, resulting in more effective use of generated leads and faster turnaround times. By providing real-time notifications to sales teams when prospects engage with the company's websites or emails, the platform enables prompt follow-up and more personalized communication, ultimately improving lead quality and management across marketing, PR, and sales departments.

The software also serves as a foundation for executing sophisticated marketing automation campaigns. Toltec Global Services has found eTrigue DemandCenter to be instrumental in implementing and ramping up lead generation efforts to drive revenue growth. Consultants highly recommend the platform for its ease of use in building and nurturing prospect lists, even for users without internal marketing and IT resources. Additionally, the ability to track prospect activity, find qualified leads for sales, and gather better information about potential customers has made eTrigue DemandCenter an essential tool for businesses looking to enhance their marketing automation capabilities.

One notable feature of the platform is its response campaign functionality. Users have reported that this feature triggers automatically when a form is filled out on their website, notifying the appropriate sales representative and providing them with the person's information and history. This seamless integration between marketing and inside sales teams allows for improved communication, confirmation of effective efforts, and dissemination of information for more personalized follow-up.

Overall, eTrigue DemandCenter offers businesses a cost-effective solution for marketing automation, email marketing campaigns, and lead generation. Its user-friendly interface, responsive support staff, and range of features - including tracking prospect activity, landing pages, forms, lead scoring, email templates, and lead alerts - have made it a go-to tool for businesses seeking to optimize their marketing efforts and attract prospective clients through automation.

Intuitive User Interface: Users have consistently praised the intuitive user interface of eTrigue DemandCenter, with many stating that it is easy to navigate and understand. This sentiment is echoed by a majority of reviewers, highlighting the software's ability to streamline campaign management and make necessary changes without complications.

Highly-regarded Editors for Landing Pages and Emails: The editors for landing pages and emails in eTrigue DemandCenter are highly regarded by users, who appreciate their user-friendly nature and full-featured capabilities. Many reviewers have specifically mentioned that these editors do not require HTML programming skills, allowing them to easily create visually appealing and effective marketing materials.

Flexibility in Campaign Building: The flexibility offered by eTrigue DemandCenter has been widely appreciated by users. Numerous reviewers have commended its ability to build campaigns quickly and efficiently, even before finishing all assets. This adaptability allows users to launch campaigns promptly and make real-time changes as needed, catering to varying levels of expertise while ensuring successful marketing outcomes.

Confusing User Interface: Some users have found the user interface of eTrigue DemandCenter to be confusing, particularly when it comes to designing reports and selecting data points. The lack of descriptions and values for the data points adds to the difficulty in navigating the software. Additionally, the presence of windows within windows or modal windows with scrolling further contributes to the confusion.

Limited Integration and Customization: Several reviewers have mentioned limitations in terms of integration with CRM systems and custom reporting tools. This has resulted in issues such as missing contracts and unresolved problems when integrating with Salesforce. Furthermore, users have expressed a desire for more customization options, including the ability to track social media visitors and customize URLs for landing pages.

Steep Learning Curve: Many users have noted that while eTrigue DemandCenter offers a wide range of features, there is a learning curve associated with using them effectively. It takes time for users to get used to the consistent UI components throughout the application and achieve efficiency. Some reviewers have suggested that better onboarding resources or training materials could help new users navigate the software more easily.

Based on user reviews, the most common recommendations for eTrigue are as follows:

  1. Many users suggest trying the free trial of eTrigue to get a good view of its capabilities. This allows new companies starting out with marketing automation to explore the features and functionalities before making a commitment.

  2. Several reviewers recommend using eTrigue for B2B marketing automation needs. They believe that eTrigue is a powerful system that is fast and easy to deploy, making it suitable for small to midsize companies looking to grow their businesses.

  3. Another common recommendation is to use eTrigue if you are a small or mid-market company sending hundreds of emails on a monthly basis. Users find eTrigue's email automation capabilities useful in managing large volumes of emails effectively.

Overall, users find eTrigue to be a valuable tool for marketing automation, offering a range of features for different business requirements.

Attribute Ratings

Reviews

(1-24 of 24)
Companies can't remove reviews or game the system. Here's why
Score 6 out of 10
Vetted Review
Verified User
Incentivized
For smaller businesses just starting out with marketing automation, eTrigue would be a good fit. It is also helpful if you have someone in-house that knows about creating landing pages, email marketing fundamentals, and good understanding of search engine optimization and search engine marketing principles. Make sure you use their support and training resources.
Andréa Skov | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Please see the "must have" list for key criteria in selecting a CRM system.

Many of the CRM systems meet some of these "must have" criteria. However, among the products in the market today, my experience is that eTrigue Demand Center and, just as importantly, the employees behind the eTrigue product, consistently outperform the competition on every item of the CRM "must have" list.

eTrigue Demand Center is suitable for a wide range of companies because it is available in a variety of versions that are suitable for small business through enterprise business needs.
Ken Worthen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
If you're lacking resources; need something affordable and easy to implement and use, this is great solution. When I was evaluating other solutions I considered how much of what they were selling I was never going to use and the amount of time I would need for IT support.
Score 8 out of 10
Vetted Review
Verified User
This is the first time we've used marketing automation so we had to learn everything from scratch. I highly recommend it! eTrigue is much easier than CRM but still requires a bit of effort. We were able to begin monitoring our visitors right away, and started email campaigns after a couple of weeks.
Beryl Israel | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The platform is most scalable-- works for small and large companies alike. Key for most of our clients is the little to no IT support required to implement and run the platform. I would definitely explore this when looking at a marketing automation platform beyond the "batch and blast" solutions. We've yet to have an issue working with our clients' sales and/or marketing teams to implement. And most of our clients work in the platform independent of the programs we run; are able to set up acampaign, upload lists and/or pull for CRM, and run reports on their own in very short turn.
April 27, 2015

Insurance

Score 9 out of 10
Vetted Review
Verified User
Marketing automation was a lot to learn initially, but we got many great features working quickly, like web tracking and forms right away and were able to send email follow-up and drip campaigns in the first couple of weeks. The lead alerts work right away as well and are a really useful feature.
Score 10 out of 10
Vetted Review
Verified User
If you want to keep things simple on your end and to run a successful sophisticated campaign then this program is a great option. They were very helpful with getting it up and running quickly and supportive during a campaign. I would definitely ask of all vendors they are evaluating to see how they plan to solve for staying innovated and offering new features. There should be a constant feedback loop so you know they are continuing to improve the tool and you know that your campaigns will be successful.
Score 10 out of 10
Vetted Review
Verified User
I used it specifically for B2B campaigns. I can say that it is extremely well-suited for B2B. In addition to the great support and ease of use, all the sales teams loved the real time alerts/reporting they were receiving.
Frank Jamieson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
If you want to do serious demand generation marketing and want to have a platform that is very sophisticated but easy to use then eTrigue is definitely a platform you want to consider.
Score 10 out of 10
Vetted Review
Verified User
eTrigue is perfect for anyone who can drag and drop to build a campaign. Our interns build nurturing flows on their first day at our company. I recommend eTrigue Demand Center to anyone who needs to be able to launch simple or complex campaigns quickly and doesn't want to waste weeks or months sitting in training. With other programs we had to complete all of our assets before we could start our program. eTrigue lets us build our campaign and start with only a single asset, then add other emails, landing pages and asset steps as we complete them. It automatically knows when we have completed them. eTrigue is easy to use, and especially easy to change your campaign mid stream.
January 22, 2015

Etrigue Demand Center

Score 1 out of 10
Vetted Review
Verified User
I wouldn't recommend this company due to many issues that we had, that shouldn't have occurred. Some issues were our fault and some were due to the system itself. This is not a system that is good for a company that had limited knowledge going in to marketing automation, training is mediocre at best. 4 hours to learn this entire system what definitely not enough time. It is far too intricate.
Jareb Coupe | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot".
Carolyn Wellsfry Cheng | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Very well suited to small demand generation organizations, and Small or Mid-sized business. This is a great pocket knife, it gets the job done exceptionally well without a lot of headache. I don't think it is as well suited to large enterprise infrastructures who are sending out thousands of emails a week.
Terri Melle-Johnson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are very happy with our selection of eTrigue. After reviewing and demoing the top 6 marketing automation providers, eTrigue was the ideal fit. Our Sales Manager, Pierre Moynier really went above the level of service to help me get our leadership on board. Our Account Manager, Dan Ngygen is fantastic and stays in touch to make sure our Team is happy. Our Tech Support, Charles Hilliker is experienced and helps 24/7 - and is not to techie in his dialogue. The continued support is above our expectations.
Megan Prosser | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're a medium sized company (6,000 employees and a prospect database of over 150K) but I can see eTrigue being a value add for any size company. It's a great way to manage disparate lists and to stay in touch with prospects and customers.
November 18, 2013

eTrigue rEview

Score 5 out of 10
Vetted Review
Verified User
I would ask them how many people across varying levels of the organization would be using it. It's fine for our marketing department to use, but I think it would be hard to get some of our senior executives on board with it. Some times there are too many steps to get to information that seems like it should be easier to access (like contacts).
Return to navigation