TrustRadius Insights
eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With …
Starting at $600 per month
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What is eTrigue?
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
Recent Reviews
Popular Features
- Dashboards (16)7.070%
- WYSIWYG email editor (15)7.070%
- Standard reports (16)6.060%
- Email deliverability reporting (16)4.040%
Pricing
eTrigue DemandCenter pricing begins at:
$600
Cloud
complete
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.etrigue.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $600 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is eTrigue?
eTrigue Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Automated Email Responses
- Supported: Triggered Email
- Supported: Scheduled Emails
- Supported: Deliverability Scoring
- Supported: Delivery Tracking
- Supported: Drip Email Marketing
- Supported: WYSIWYG Landing Page Editor
- Supported: Forms
- Supported: Mobile Optimized
- Supported: Dynamic Delivery
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Nurturing/Multi-touch Campaigns
- Supported: Online Behavior Tracking
- Supported: Multi-Channel Tracking (Web/Mobile)
- Supported: CRM Integration (Data Sync)
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Custom Fields
- Supported: Social Analytics
- Supported: API / Integrations
- Supported: Customization
- Supported: Data Import & Export
- Supported: Sandbox / Test Environment
- Supported: User Roles and Permissions
- Supported: Litmus Email Testing Integration
eTrigue Screenshots
eTrigue Videos
Quick Introduction
Watch Testimonial
eTrigue Integrations
eTrigue Competitors
eTrigue Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Americas, Europe, Asia |
Frequently Asked Questions
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
eTrigue starts at $600.
LoopFuse (discontinued), Adobe Campaign, and Salesforce Marketing Cloud are common alternatives for eTrigue.
Reviewers rate Integration with Salesforce.com highest, with a score of 9.
The most common users of eTrigue are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With its easy implementation, users have been able to streamline their lead management process, resulting in more effective use of generated leads and faster turnaround times. By providing real-time notifications to sales teams when prospects engage with the company's websites or emails, the platform enables prompt follow-up and more personalized communication, ultimately improving lead quality and management across marketing, PR, and sales departments.
The software also serves as a foundation for executing sophisticated marketing automation campaigns. Toltec Global Services has found eTrigue DemandCenter to be instrumental in implementing and ramping up lead generation efforts to drive revenue growth. Consultants highly recommend the platform for its ease of use in building and nurturing prospect lists, even for users without internal marketing and IT resources. Additionally, the ability to track prospect activity, find qualified leads for sales, and gather better information about potential customers has made eTrigue DemandCenter an essential tool for businesses looking to enhance their marketing automation capabilities.
One notable feature of the platform is its response campaign functionality. Users have reported that this feature triggers automatically when a form is filled out on their website, notifying the appropriate sales representative and providing them with the person's information and history. This seamless integration between marketing and inside sales teams allows for improved communication, confirmation of effective efforts, and dissemination of information for more personalized follow-up.
Overall, eTrigue DemandCenter offers businesses a cost-effective solution for marketing automation, email marketing campaigns, and lead generation. Its user-friendly interface, responsive support staff, and range of features - including tracking prospect activity, landing pages, forms, lead scoring, email templates, and lead alerts - have made it a go-to tool for businesses seeking to optimize their marketing efforts and attract prospective clients through automation.
Intuitive User Interface: Users have consistently praised the intuitive user interface of eTrigue DemandCenter, with many stating that it is easy to navigate and understand. This sentiment is echoed by a majority of reviewers, highlighting the software's ability to streamline campaign management and make necessary changes without complications.
Highly-regarded Editors for Landing Pages and Emails: The editors for landing pages and emails in eTrigue DemandCenter are highly regarded by users, who appreciate their user-friendly nature and full-featured capabilities. Many reviewers have specifically mentioned that these editors do not require HTML programming skills, allowing them to easily create visually appealing and effective marketing materials.
Flexibility in Campaign Building: The flexibility offered by eTrigue DemandCenter has been widely appreciated by users. Numerous reviewers have commended its ability to build campaigns quickly and efficiently, even before finishing all assets. This adaptability allows users to launch campaigns promptly and make real-time changes as needed, catering to varying levels of expertise while ensuring successful marketing outcomes.
Confusing User Interface: Some users have found the user interface of eTrigue DemandCenter to be confusing, particularly when it comes to designing reports and selecting data points. The lack of descriptions and values for the data points adds to the difficulty in navigating the software. Additionally, the presence of windows within windows or modal windows with scrolling further contributes to the confusion.
Limited Integration and Customization: Several reviewers have mentioned limitations in terms of integration with CRM systems and custom reporting tools. This has resulted in issues such as missing contracts and unresolved problems when integrating with Salesforce. Furthermore, users have expressed a desire for more customization options, including the ability to track social media visitors and customize URLs for landing pages.
Steep Learning Curve: Many users have noted that while eTrigue DemandCenter offers a wide range of features, there is a learning curve associated with using them effectively. It takes time for users to get used to the consistent UI components throughout the application and achieve efficiency. Some reviewers have suggested that better onboarding resources or training materials could help new users navigate the software more easily.
Based on user reviews, the most common recommendations for eTrigue are as follows:
-
Many users suggest trying the free trial of eTrigue to get a good view of its capabilities. This allows new companies starting out with marketing automation to explore the features and functionalities before making a commitment.
-
Several reviewers recommend using eTrigue for B2B marketing automation needs. They believe that eTrigue is a powerful system that is fast and easy to deploy, making it suitable for small to midsize companies looking to grow their businesses.
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Another common recommendation is to use eTrigue if you are a small or mid-market company sending hundreds of emails on a monthly basis. Users find eTrigue's email automation capabilities useful in managing large volumes of emails effectively.
Overall, users find eTrigue to be a valuable tool for marketing automation, offering a range of features for different business requirements.
Attribute Ratings
Reviews
(1-23 of 23)Companies can't remove reviews or game the system. Here's why
November 14, 2017
Good Marketing Automation System for Small Businesses
- Their system helped us out when we needed it, but we found a different system that did more of what we needed at a slightly cheaper cost.
- We got some ok results, but worried about deliverability issues on email campaigns.
- Our customers are generally in shock that we really add significant and impactful value via Marketing Automation.
- Our success has led to explosive growth for Toltec Global Services.
June 16, 2015
eTrigue DemandCenter- It's eASY!
Score 9 out of 10
Vetted Review
Verified User
- I'm able to easily keep in front of my leads on a consistent basis and follow-up faster with prospects showing interest.
Score 9 out of 10
Vetted Review
Verified User
- Just knowing what is happening on our site. The knowledge is power.
- Real time lead follow up gives us a much better contact success rate.
- The reporting function allows me to see where people are coming from to know which partners are most important to the growth of our business.
May 26, 2015
Well Thought out - Get this!
Score 8 out of 10
Vetted Review
Verified User
- Our sales reps respond to every request and we don't miss any more opportunities.
- From an agency perspective, our team is able to be as flexible as our clients require us to be as the platform is nimble, easy to make changes to campaigns. This is key!
- Our clients are focused on tracking and reporting- each measures success a bit differently but most would agree that their respective teams can be more productive and can demonstrate direct ROI with the eTrigue DemandCenter tools and reporting. The platform makes us and our clients look good when quarterly reporting rolls around.
April 28, 2015
Service Provider
Score 8 out of 10
Vetted Review
Verified User
- eTrigue was initially a replacement for our email blast tool so we could increase the quality of leads and improve our lead process.
- There has been an increase in response rates and visits since we started.
April 27, 2015
Insurance
Score 9 out of 10
Vetted Review
Verified User
- It’s the center of our entire marketing and communication online.
- eTrigue has brought efficiency to our communication process with prospects and partners.
Score 10 out of 10
Vetted Review
Verified User
- Great customer service
- Better engagement with employee feedback
- Reduced the challenges that can come up with sophisticated projects
Score 10 out of 10
Vetted Review
Verified User
- Provided actionable insights to the sales team in real time
Score 10 out of 10
Vetted Review
Verified User
- We use eTrigue for webinar promotion - it has worked fine with us
- We provide email data to users of eTrigue and they give eTrigue positive reviews
Score 10 out of 10
Vetted Review
Verified User
- We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue.
- The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects.
April 24, 2015
Simple yet Powerful
Score 9 out of 10
Vetted Review
Verified User
- Quick to implement
- Almost no training
- Faster business results
April 24, 2015
PR agency review of eTrigue
Score 9 out of 10
Vetted Review
Verified User
- We have not quantified this, but having guidance on 'prospects to watch' is a really valuable asset
April 24, 2015
eTrigue - Perfect choice for BOTH new users and experienced marketers who want immediate RESULTS!
Score 10 out of 10
Vetted Review
Verified User
- Closing more deals
- Very positive response from sales team
- Our sales team is better prepared to talk with customers.
March 20, 2015
Easiest to use, and BEST SUPPORT EVER!!
Score 10 out of 10
Vetted Review
Verified User
- Greatly save lots of time. We launch campaigns in a couple hours instead of days.
- Changing campaign flow mid stream saves us tons of time vs. building new campaigns.
- The amount of data on the lead alerts is awesome. Our sales guys love it.
- The native integration with GoToWebinar and WebEx shows how long someone was on our webinars. I have not seen that in any other products.
January 22, 2015
Etrigue Demand Center
Score 1 out of 10
Vetted Review
Verified User
- We spent an entire year attempting to get our entire database integrated and mapped between Salesforce and eTrigue. The errors were on eTrigue's side. I can't say that we improved our ROI and we definitely didn't improve our lead conversion.
January 14, 2015
Four Years In, I Still Like DemandCenter. Here's Why:
Score 8 out of 10
Vetted Review
Verified User
- The most obvious impact on ROI has been the reduction in man-hours within marketing to achieve the same quantity or effect - which ultimately lead to achieving more with the same man-hours. Where before, you could design and deploy a single email with ListMail, or MailChimp, or whatever, you can now set up a 3-email series with a better, more targeted audience, with about the same amount of effort.
- From the perspective of sales personnel, alerts and lists from DemandCenter are far, far, FAR more likely to lead to a sale than, say, cold calling. Therefore, the sales person investing time into pouring through DemandCenter data has great overall return. Or, at the very least, data can be extrapolated that help the sales person prioritize leads.
- Another return on investment, of DemandCenter costs, is related to the reduction of lost sales from missing or untimely follow-ups of the trial versions we offer of our software. Since requesting a trial version of our software is conducted through a web form (which submits to DC), the automated drip nurturing, followed by a demo-expiry reminder, help keep everyone reminded of what to do. In fact, the email reminder to the end-user is fashioned to look like it comes from their rep - so if/when they reply, it's a good indicator of any end-of-trial processes/pushes that need to take place.
April 26, 2014
Can't live without this tool!
Score 9 out of 10
Vetted Review
Verified User
- It’s the center of our entire marketing and communication online.
- eTrigue has brought efficiency to our communication process with prospects and customers
- Enabled us to get started and keep our campaigns running very quickly. We had planned a slow implementation, but our plans changed and we were up and running in 2 weeks.
March 21, 2014
eTrigue - Best Customer Experience - Ever!
Score 10 out of 10
Vetted Review
Verified User
- Lead management is proving more conversion than ever before.
- Segmentation is working seamlessly.
- Better control over our global content.
February 01, 2014
The tools are all there, its just about how well you use them!
Score 7 out of 10
Vetted Review
Verified User
- I dont really believe that eTrigue is our problem for the need of faster lead conversion. That's more on our end, the tools are all there. Its just about how well you use them!!
January 28, 2014
Love eTrigue (and I'm not being paid to say it, honest)
Score 10 out of 10
Vetted Review
Verified User
- faster lead conversion
- better coordination between sales and marketing
- more accurate source reporting for leads
- more accurate ROI tracking for campaigns
November 18, 2013
eTrigue rEview
Score 5 out of 10
Vetted Review
Verified User
- We find eTrigue to be very cost effective. It's been a great way for us test new messages in the marketplace and some of our drip campaigns have led to immediate business impact.