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eTrigue

eTrigue

Overview

What is eTrigue?

eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

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Recent Reviews

TrustRadius Insights

eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With …
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Well Thought out - Get this!

8 out of 10
May 26, 2015
One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when …
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Insurance

9 out of 10
April 27, 2015
The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to …
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Simple yet Powerful

9 out of 10
April 24, 2015
We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the …
Continue reading
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Popular Features

View all 26 features
  • Dashboards (16)
    7.0
    70%
  • WYSIWYG email editor (15)
    7.0
    70%
  • Standard reports (16)
    6.0
    60%
  • Email deliverability reporting (16)
    4.0
    40%
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Pricing

View all pricing

eTrigue DemandCenter pricing begins at:

$600

Cloud
complete

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://www.etrigue.com/pricing…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $600 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

6.3
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

6.3
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.8
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.6
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

6.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

4.8
Avg 7.6
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Product Details

What is eTrigue?

eTrigue Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

Additional Features

  • Supported: Automated Email Responses
  • Supported: Triggered Email
  • Supported: Scheduled Emails
  • Supported: Deliverability Scoring
  • Supported: Delivery Tracking
  • Supported: Drip Email Marketing
  • Supported: WYSIWYG Landing Page Editor
  • Supported: Forms
  • Supported: Mobile Optimized
  • Supported: Dynamic Delivery
  • Supported: Marketing Lead Database
  • Supported: Lead Segmentation
  • Supported: Lead Nurturing/Multi-touch Campaigns
  • Supported: Online Behavior Tracking
  • Supported: Multi-Channel Tracking (Web/Mobile)
  • Supported: CRM Integration (Data Sync)
  • Supported: Lead Lifecycle Workflows
  • Supported: Sales Intelligence
  • Supported: Sales Campaigns
  • Supported: Custom Fields
  • Supported: Social Analytics
  • Supported: API / Integrations
  • Supported: Customization
  • Supported: Data Import & Export
  • Supported: Sandbox / Test Environment
  • Supported: User Roles and Permissions
  • Supported: Litmus Email Testing Integration

eTrigue Screenshots

Screenshot of Drag and drop campaign builder includes the statistics from each stepScreenshot of Prospect profiles show individual prospect detail, including activity, demographics and engagementScreenshot of Dashboards quickly show the results of marketing effortsScreenshot of Dashboards and reports quickly show the results of marketing effortsScreenshot of Highly configurable real-time lead alerts notify sales (or others) when prospects are taking specific actionsScreenshot of The home page quickly shows results that are configurable to each user.

eTrigue Videos

Quick Introduction

Watch Testimonial

eTrigue Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAmericas, Europe, Asia

Frequently Asked Questions

eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.

eTrigue starts at $600.

LoopFuse (discontinued), Adobe Campaign, and Salesforce Marketing Cloud are common alternatives for eTrigue.

Reviewers rate Integration with Salesforce.com highest, with a score of 9.

The most common users of eTrigue are from Small Businesses (1-50 employees).
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Comparisons

View all alternatives
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Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With its easy implementation, users have been able to streamline their lead management process, resulting in more effective use of generated leads and faster turnaround times. By providing real-time notifications to sales teams when prospects engage with the company's websites or emails, the platform enables prompt follow-up and more personalized communication, ultimately improving lead quality and management across marketing, PR, and sales departments.

The software also serves as a foundation for executing sophisticated marketing automation campaigns. Toltec Global Services has found eTrigue DemandCenter to be instrumental in implementing and ramping up lead generation efforts to drive revenue growth. Consultants highly recommend the platform for its ease of use in building and nurturing prospect lists, even for users without internal marketing and IT resources. Additionally, the ability to track prospect activity, find qualified leads for sales, and gather better information about potential customers has made eTrigue DemandCenter an essential tool for businesses looking to enhance their marketing automation capabilities.

One notable feature of the platform is its response campaign functionality. Users have reported that this feature triggers automatically when a form is filled out on their website, notifying the appropriate sales representative and providing them with the person's information and history. This seamless integration between marketing and inside sales teams allows for improved communication, confirmation of effective efforts, and dissemination of information for more personalized follow-up.

Overall, eTrigue DemandCenter offers businesses a cost-effective solution for marketing automation, email marketing campaigns, and lead generation. Its user-friendly interface, responsive support staff, and range of features - including tracking prospect activity, landing pages, forms, lead scoring, email templates, and lead alerts - have made it a go-to tool for businesses seeking to optimize their marketing efforts and attract prospective clients through automation.

Intuitive User Interface: Users have consistently praised the intuitive user interface of eTrigue DemandCenter, with many stating that it is easy to navigate and understand. This sentiment is echoed by a majority of reviewers, highlighting the software's ability to streamline campaign management and make necessary changes without complications.

Highly-regarded Editors for Landing Pages and Emails: The editors for landing pages and emails in eTrigue DemandCenter are highly regarded by users, who appreciate their user-friendly nature and full-featured capabilities. Many reviewers have specifically mentioned that these editors do not require HTML programming skills, allowing them to easily create visually appealing and effective marketing materials.

Flexibility in Campaign Building: The flexibility offered by eTrigue DemandCenter has been widely appreciated by users. Numerous reviewers have commended its ability to build campaigns quickly and efficiently, even before finishing all assets. This adaptability allows users to launch campaigns promptly and make real-time changes as needed, catering to varying levels of expertise while ensuring successful marketing outcomes.

Confusing User Interface: Some users have found the user interface of eTrigue DemandCenter to be confusing, particularly when it comes to designing reports and selecting data points. The lack of descriptions and values for the data points adds to the difficulty in navigating the software. Additionally, the presence of windows within windows or modal windows with scrolling further contributes to the confusion.

Limited Integration and Customization: Several reviewers have mentioned limitations in terms of integration with CRM systems and custom reporting tools. This has resulted in issues such as missing contracts and unresolved problems when integrating with Salesforce. Furthermore, users have expressed a desire for more customization options, including the ability to track social media visitors and customize URLs for landing pages.

Steep Learning Curve: Many users have noted that while eTrigue DemandCenter offers a wide range of features, there is a learning curve associated with using them effectively. It takes time for users to get used to the consistent UI components throughout the application and achieve efficiency. Some reviewers have suggested that better onboarding resources or training materials could help new users navigate the software more easily.

Based on user reviews, the most common recommendations for eTrigue are as follows:

  1. Many users suggest trying the free trial of eTrigue to get a good view of its capabilities. This allows new companies starting out with marketing automation to explore the features and functionalities before making a commitment.

  2. Several reviewers recommend using eTrigue for B2B marketing automation needs. They believe that eTrigue is a powerful system that is fast and easy to deploy, making it suitable for small to midsize companies looking to grow their businesses.

  3. Another common recommendation is to use eTrigue if you are a small or mid-market company sending hundreds of emails on a monthly basis. Users find eTrigue's email automation capabilities useful in managing large volumes of emails effectively.

Overall, users find eTrigue to be a valuable tool for marketing automation, offering a range of features for different business requirements.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
April 24, 2015

Simple yet Powerful

Pendy Pendyala | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the lead management process very streamlined resulting in more effective use of the leads that were being generated and with a faster turn around time. Better ROI.
  • Very intuitive to use
  • Fast to implement
  • Great customer support
  • More than met our requirements. Do not know of any shortcomings if we were to scale more than 10X.
Good fit for SMB organizations.
  • Quick to implement
  • Almost no training
  • Faster business results
Email & Online Marketing (8)
78.75%
7.9
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
90%
9.0
A/B testing
90%
9.0
Mobile optimization
N/A
N/A
Email deliverability reporting
90%
9.0
List management
90%
9.0
Lead Management (4)
90%
9.0
Lead nurturing automation
90%
9.0
Lead scoring and grading
90%
9.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
90%
9.0
Calendaring
90%
9.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
N/A
N/A
Social sharing and campaigns
N/A
N/A
Social profile integration
N/A
N/A
Reporting & Analytics (3)
90%
9.0
Dashboards
90%
9.0
Standard reports
90%
9.0
Custom reports
90%
9.0
Platform & Infrastructure (6)
56.66666666666667%
5.7
API
80%
8.0
Role-based workflow & approvals
90%
9.0
Customizability
80%
8.0
Integration with Salesforce.com
90%
9.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Used home grown solutions which were less sophisticated. Evaluated other heavily marketed offerings which were more complex and expensive to implement and use. eTrigue was very easy to implement, easy to adopt and easy on the budget.
It met all our needs and expectations. Great customer support in the rare occasions we needed help. Started seeing quick business results.
15
Marketing and Sales Operations
Sales operations person who is comfortable with using tech products in general. No deep skills required.
  • Campaign Management
  • Lead Generation
  • Lead Nurturing
  • In general people were eager to use as it was simple and a great improvement over the existing solution
  • Used in all Regions outside US
Yes
Home grown software that had outlived its utility.
  • Price
  • Product Features
  • Product Usability
  • Third-party Reviews
Product usability as we did not have enough time, people and resources to devote to training. Had to ramp up fast for ongoing business results
Taken the same route. It was a good enough and speedy without comprising our interest
  • Implemented in-house
No
Change management was minimal
Easy to implement and use. Significant improvement over existing in house solution. It was a welcome change which helped.
  • Making time from day to day urgent issues in a smaller org
Very straightforward to implement. Real easy and good support when you need it from eTrigue.
Been very happy with their responsiveness and ability to resolve issues
No
I was not directly involved but my employees were always very complimentary of their service.
  • Not a hands on use myself
  • Nothing was reported to me as cumbersome
Staff were very happy with the product and we saw quick business results
Paul Normandin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
eTrigue helps us build landing pages, send email campaigns, build nurturing campaigns and score leads for our dealership. It helps to generate marketing and sales leads.
  • Really easy to use. We can build a campaign in about 30 minutes and our new hires can learn to use it very quickly.
  • Free phone support.
  • I can always get someone to help me and they actually return calls quicker than most all companies.
  • We are able to create campaigns before we finish all the assets. We can launch, then change the flow and add assets when they are ready.
  • Integration with Google AdWords is very easy to setup, and has lots of ROI and campaign peformance reporting.
  • We wanted advanced reports, which have now been added in the last release.
  • Very complete, no complaints
eTrigue is well suited for people without time for extensive training, who need to get results quickly.
  • Closing more deals
  • Very positive response from sales team
  • Our sales team is better prepared to talk with customers.
Email & Online Marketing (8)
86.25%
8.6
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
N/A
N/A
Landing pages
100%
10.0
A/B testing
90%
9.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Lead Management (4)
100%
10.0
Lead nurturing automation
100%
10.0
Lead scoring and grading
100%
10.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (2)
50%
5.0
Calendaring
N/A
N/A
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
95%
9.5
Social sharing and campaigns
90%
9.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
96.66666666666666%
9.7
Dashboards
100%
10.0
Standard reports
90%
9.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
66.66666666666667%
6.7
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
We have used batch campaign systems, and relied on partners to run our campaigns previously. With eTrigue we can now run our own campaigns very easily, with little training required, and can change campaigns mid flow based on performance reporting. We have seen a 100% return on investment in our first campaign. The supporting and initial training is very helpful, and the team helps us if we ever have questions. We appreciate their fast response and availability and genuine concern for our campaigns. They make lots of suggestions on how to improve our message and campaign effectiveness.

We have trained junior people how to run campaigns in only a couple hours, and are able to get lots of nurturing campaigns setup in only a couple hours. I am very happy with our decision to use eTrigue Demand Center.
eTrigue makes my team more productive, so they can focus on closing more sales and supporting customers. The support team is always available, and we are very confident in our choice. We would recommend eTrigue to anyone getting started, and to teams who are doing simple and more complex nurturing campaigns. Anyone who ever changes their mind will appreciate the ability to change the flow, and add assets without wasting time. This is a HUGE time saver for our team that we have not seen in any other products offered.
3
Marketing, sales and operations.
1
No formal training required.
  • Building landing pages for ad search campaigns.
  • Setting up lead nurturing and automated follow up
  • Real time lead alerts for sales people
  • Easy reporting that can be automated
  • Very easy to train someone to use eTrigue
  • Anonymous reporting is very helpful for our B2B sales team
  • Setting automated follow up to send during business hours helps get better responses from customers
  • Advanced reporting that is based on time has helped improved our lead flow
  • Our sales guys love the realt-time lead alerts
  • We have seen some new features that are being released and love them
Yes
We replaced batch and blast systems. We needed to develop lead nurturing and automated responses that were delivered during hours that sales reps are available. eTrigue is much more scalable since we have limited time to train new employees. The interface is very intuitive and easy to use even for people who have never setup a lead nurturing campaign before.
  • Price
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
Our belief that the team we worked with was genuine, and cared about our success. Choosing eTrigue has proven to have been a very good decision for us.
We are happy with our decision.
  • Implemented in-house
Yes
Integration with CRM took one hour, sync was handled automatically. User creation took 20 minutes. Adding code to our site took about two hours. Initial training took two hours, advanced training was handled within a day. Landing page setup was handled by etrigue within one day. Complete setup four days. We only needed to handle about two hours on our end. All setup was handled by eTrigue automatically without additional cost.
Change management was a small part of the implementation and was well-handled
Great customer support and ability to talk live is very helpful and saved us time.
  • None
We highly recommend getting everything running the first few days. You can then have your first campaign working the first week!
No
We get premium support for FREE. They dont charge customers for live phone or email support. They offer onsite support and training if needed.
I am very happy with the support we receive from eTrigue. They care about our success and always available.
Yes
I reported a bug, then discovered that my browser was cached and out of date. They did a quick WebEx and showed me how to correct it within 15 minutes.
Our initial setup was very fast, and they checked our campaigns to make sure we had everything correct.
  • Creating campaigns is very easy
  • Building landing pages is quick
  • Making changes to campaigns, lead alerts, and user roles is very intuitive
  • Reporting can be automated, even for users who are not in CRM
  • New users can use eTrigue on their first day without extensive training
  • None
Yes
We use lead alerts on mobile for field and sales people when they are remote.
Its very easy to use, and intuitive
Score 10 out of 10
Vetted Review
Verified User
We rely on eTrigue for all marketing automation across our company. Tracking prospect activity, landing pages, forms, lead scoring, email templates, lead alerts to sales team, both for known and anonymous visitors. We use eTrigue to track our webinars, nurturing content, and inquiries, and send alerts to individuals in our sales team. We are able to then sync with Salesforce.com professional version, without needing the API from Salesforce.com. We run about two campaigns per month, and have six active nurturing campaigns based on prospect activity. All of this is handled by one person for campaign setup, reporting, email and landing pages. For copy, another team member is able to easily edit templates we created, then test proofs with the rest of our group.
  • Very easy campaign setup, changes and updates - literally drag and drop and go.
  • Instant statistics to see how our campaign is performing, then compare with other campaigns on the same screen saves tons of time
  • Interns are able to build and run campaigns within a couple hours.
  • The real time lead alerts are awesome. Our sales guys love em.
  • Anonymous tracking is very accurate, and transfers activities to known visitors when they are identified.
  • Real time tracking and linking in to Saleforce took only 10 minutes to configure.
  • The new advanced reporting that was just released solved any complaints we had.
eTrigue is perfect for anyone who can drag and drop to build a campaign. Our interns build nurturing flows on their first day at our company. I recommend eTrigue Demand Center to anyone who needs to be able to launch simple or complex campaigns quickly and doesn't want to waste weeks or months sitting in training. With other programs we had to complete all of our assets before we could start our program. eTrigue lets us build our campaign and start with only a single asset, then add other emails, landing pages and asset steps as we complete them. It automatically knows when we have completed them. eTrigue is easy to use, and especially easy to change your campaign mid stream.
  • Greatly save lots of time. We launch campaigns in a couple hours instead of days.
  • Changing campaign flow mid stream saves us tons of time vs. building new campaigns.
  • The amount of data on the lead alerts is awesome. Our sales guys love it.
  • The native integration with GoToWebinar and WebEx shows how long someone was on our webinars. I have not seen that in any other products.
Email & Online Marketing (8)
95%
9.5
WYSIWYG email editor
100%
10.0
Dynamic content
100%
10.0
Ability to test dynamic content
80%
8.0
Landing pages
100%
10.0
A/B testing
80%
8.0
Mobile optimization
100%
10.0
Email deliverability reporting
100%
10.0
List management
100%
10.0
Lead Management (4)
97.5%
9.8
Lead nurturing automation
100%
10.0
Lead scoring and grading
90%
9.0
Data quality management
100%
10.0
Automated sales alerts and tasks
100%
10.0
Campaign Management (1)
100%
10.0
Event/webinar marketing
100%
10.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
90%
9.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
100%
10.0
Dashboards
100%
10.0
Standard reports
100%
10.0
Custom reports
100%
10.0
Platform & Infrastructure (6)
66.66666666666667%
6.7
API
100%
10.0
Role-based workflow & approvals
100%
10.0
Customizability
100%
10.0
Integration with Salesforce.com
100%
10.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
eTrigue is far better than other marketing systems we have used because of the drag-n-drop, advanced search, ability to launch campaigns when all assets are not ready, and THE BEST SUPPORT I HAVE EVER USED. We tried Marketo and Pardot, then tested Act-on. With the other products we were charged for support, had to wait days for answers, or could only get email and forum based support which seemed very generic. At eTrigue they will check your campaign, and not charge you. They will even call you to confirm you don't have questions. It is very comforting to know they care that we are successful.
We have tried other systems and eTrigue is the easiest to use, easiest to train new people on, and most responsive support team we have ever experienced. They ask our input on new features they are developing, and have implemented some of our suggestions in their product rollouts. We get new features almost every month. We get live support without any cost, and they return our phone calls within an hour every time. They treat us like a true partner.
5
Creative, marketing, sales
1
Spend about 3 hours per week supporting the application and building campaigns.
  • Tracking known propsects
  • Tracking anonymous companies
  • Creating landing pages for Adwords campaigns
  • Creating email campaigns
  • Reporting ROI on marketing campaigns
  • We have created a sales portal, and are tracking activity and interest in marketing materials from our sales team and partners.
  • We can trigger automated follow up campaigns and lead alerts directly from the right sales rep and have them send during business hours or instantly.
  • Ability to setup automated reports for team members who are not Salesforce.com users, is very handy and saves us 30 minutes every week.
  • Tracking partner sites
  • Tracking community sites
  • Integrating with Insidesales.com to sync data for sales team follow up.
  • We are customizing our lead layouts so they are different for each team receiving them
No
  • Price
  • Product Features
  • Product Usability
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
Would not change our process. We are very happy with eTrigue and their team. They are very responsive.
  • Vendor implemented
No
Change management was minimal
  • Took only two days
  • They helped us clean our salesforce.com data
  • No issues encountered
You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions.
No
They don't charge for premium support. They will answer calls, review our campaigns, and escalate if the question is custom to our programs.
They have the best support we have ever used.
Yes
The problem ended up being our own browser issue with popups. Once they showed us, we resolved in 2 minutes.
Our initial list in Salesforce.com had many duplicates. The eTrigue team helped us clean the duplicates when they imported the data in to eTrigue Demand Center. Then they matched the records in Salesforce.com, and merged the duplicates that we had. They kept all the history in the same place, and saved us weeks of work. This was our issue, and they solved it for us.
  • Drag-n-drop campaign setup
  • List building is realtime, shows counts, and is very flexible to change
  • Dynamic and static lists are very easy to create
  • Statistical reporting is instant, and a way to compare campaigns on the same screen
  • none
Yes, but I don't use it
Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use.
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