TrustRadius Insights
eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With …
Starting at $600 per month
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What is eTrigue?
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
Recent Reviews
Popular Features
- Dashboards (16)7.070%
- WYSIWYG email editor (15)7.070%
- Standard reports (16)6.060%
- Email deliverability reporting (16)4.040%
Pricing
eTrigue DemandCenter pricing begins at:
$600
Cloud
complete
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://www.etrigue.com/pricing…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $600 per month
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is eTrigue?
eTrigue Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
Additional Features
- Supported: Automated Email Responses
- Supported: Triggered Email
- Supported: Scheduled Emails
- Supported: Deliverability Scoring
- Supported: Delivery Tracking
- Supported: Drip Email Marketing
- Supported: WYSIWYG Landing Page Editor
- Supported: Forms
- Supported: Mobile Optimized
- Supported: Dynamic Delivery
- Supported: Marketing Lead Database
- Supported: Lead Segmentation
- Supported: Lead Nurturing/Multi-touch Campaigns
- Supported: Online Behavior Tracking
- Supported: Multi-Channel Tracking (Web/Mobile)
- Supported: CRM Integration (Data Sync)
- Supported: Lead Lifecycle Workflows
- Supported: Sales Intelligence
- Supported: Sales Campaigns
- Supported: Custom Fields
- Supported: Social Analytics
- Supported: API / Integrations
- Supported: Customization
- Supported: Data Import & Export
- Supported: Sandbox / Test Environment
- Supported: User Roles and Permissions
- Supported: Litmus Email Testing Integration
eTrigue Screenshots
eTrigue Videos
Quick Introduction
Watch Testimonial
eTrigue Integrations
eTrigue Competitors
eTrigue Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | Americas, Europe, Asia |
Frequently Asked Questions
eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.
eTrigue starts at $600.
LoopFuse (discontinued), Adobe Campaign, and Salesforce Marketing Cloud are common alternatives for eTrigue.
Reviewers rate Integration with Salesforce.com highest, with a score of 9.
The most common users of eTrigue are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(25)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
eTrigue DemandCenter has proven to be an invaluable tool for businesses looking to enhance their global marketing and sales efforts. With its easy implementation, users have been able to streamline their lead management process, resulting in more effective use of generated leads and faster turnaround times. By providing real-time notifications to sales teams when prospects engage with the company's websites or emails, the platform enables prompt follow-up and more personalized communication, ultimately improving lead quality and management across marketing, PR, and sales departments.
The software also serves as a foundation for executing sophisticated marketing automation campaigns. Toltec Global Services has found eTrigue DemandCenter to be instrumental in implementing and ramping up lead generation efforts to drive revenue growth. Consultants highly recommend the platform for its ease of use in building and nurturing prospect lists, even for users without internal marketing and IT resources. Additionally, the ability to track prospect activity, find qualified leads for sales, and gather better information about potential customers has made eTrigue DemandCenter an essential tool for businesses looking to enhance their marketing automation capabilities.
One notable feature of the platform is its response campaign functionality. Users have reported that this feature triggers automatically when a form is filled out on their website, notifying the appropriate sales representative and providing them with the person's information and history. This seamless integration between marketing and inside sales teams allows for improved communication, confirmation of effective efforts, and dissemination of information for more personalized follow-up.
Overall, eTrigue DemandCenter offers businesses a cost-effective solution for marketing automation, email marketing campaigns, and lead generation. Its user-friendly interface, responsive support staff, and range of features - including tracking prospect activity, landing pages, forms, lead scoring, email templates, and lead alerts - have made it a go-to tool for businesses seeking to optimize their marketing efforts and attract prospective clients through automation.
Intuitive User Interface: Users have consistently praised the intuitive user interface of eTrigue DemandCenter, with many stating that it is easy to navigate and understand. This sentiment is echoed by a majority of reviewers, highlighting the software's ability to streamline campaign management and make necessary changes without complications.
Highly-regarded Editors for Landing Pages and Emails: The editors for landing pages and emails in eTrigue DemandCenter are highly regarded by users, who appreciate their user-friendly nature and full-featured capabilities. Many reviewers have specifically mentioned that these editors do not require HTML programming skills, allowing them to easily create visually appealing and effective marketing materials.
Flexibility in Campaign Building: The flexibility offered by eTrigue DemandCenter has been widely appreciated by users. Numerous reviewers have commended its ability to build campaigns quickly and efficiently, even before finishing all assets. This adaptability allows users to launch campaigns promptly and make real-time changes as needed, catering to varying levels of expertise while ensuring successful marketing outcomes.
Confusing User Interface: Some users have found the user interface of eTrigue DemandCenter to be confusing, particularly when it comes to designing reports and selecting data points. The lack of descriptions and values for the data points adds to the difficulty in navigating the software. Additionally, the presence of windows within windows or modal windows with scrolling further contributes to the confusion.
Limited Integration and Customization: Several reviewers have mentioned limitations in terms of integration with CRM systems and custom reporting tools. This has resulted in issues such as missing contracts and unresolved problems when integrating with Salesforce. Furthermore, users have expressed a desire for more customization options, including the ability to track social media visitors and customize URLs for landing pages.
Steep Learning Curve: Many users have noted that while eTrigue DemandCenter offers a wide range of features, there is a learning curve associated with using them effectively. It takes time for users to get used to the consistent UI components throughout the application and achieve efficiency. Some reviewers have suggested that better onboarding resources or training materials could help new users navigate the software more easily.
Based on user reviews, the most common recommendations for eTrigue are as follows:
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Many users suggest trying the free trial of eTrigue to get a good view of its capabilities. This allows new companies starting out with marketing automation to explore the features and functionalities before making a commitment.
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Several reviewers recommend using eTrigue for B2B marketing automation needs. They believe that eTrigue is a powerful system that is fast and easy to deploy, making it suitable for small to midsize companies looking to grow their businesses.
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Another common recommendation is to use eTrigue if you are a small or mid-market company sending hundreds of emails on a monthly basis. Users find eTrigue's email automation capabilities useful in managing large volumes of emails effectively.
Overall, users find eTrigue to be a valuable tool for marketing automation, offering a range of features for different business requirements.
Attribute Ratings
Reviews
(1-23 of 23)Companies can't remove reviews or game the system. Here's why
November 14, 2017
Good Marketing Automation System for Small Businesses
eTrigue was a smaller outfit that we came across that was lot less expensive than other big name systems like HubSpot, but offered more bang for our marketing buck. The system is very intuitive and has a pretty short learning curve. They provide a great on-boarding experience and have representatives readily available to help you get the most out of their system. We used eTrigue for marketing automation, email marketing campaigns, and lead generation. Some features we were unable to do with their system were things like being able to customize a URL for landing pages in the way we wanted to for better SEO. Other than that they have a pretty solid system. Would recommend looking into as a possible vendor if you are looking into various marketing automation and email systems.
Toltec Global Services entire foundation is Marketing Automation. That's what we do for a living. We design, build and execute some of the most sophisticated MA Campaigns in the business for our clients.
The entire organization uses DemandCenter.
DemandCenter is used to solve Marketing Automation challenges. We don't use any other platform.
February 03, 2016
eTrigue Demand Center is a Excellent Marketing Automation Solution
Score 10 out of 10
Vetted Review
Verified User
As a marketing and business consultant it is my responsibility to work with companies to realize optimal operational and ROI benefit from their marketing and sales (CRM, SFA, etc.) system selections. Frequently, the client's primary objective is to implement and ramp lead generation to drive revenue growth. I have worked with a variety of the CRM systems in the market and, over the years, I have honed my list of "must haves" for any system I recommend to a client.
For CRM systems, there are 5 key "must haves" for cost-effective lead generation.
For CRM systems, there are 5 key "must haves" for cost-effective lead generation.
June 16, 2015
eTrigue DemandCenter- It's eASY!
Score 9 out of 10
Vetted Review
Verified User
I'm a sales rep for a family of print companies and was looking for an easy to use tool to help build and nurture my prospect list. We don't have internal marketing and IT resources so it had to be a tool that I could set up and run myself - eTrigue DemandCenter fit the bill.
Score 9 out of 10
Vetted Review
Verified User
eTrigue has been great for us. We use eTrigue's Demand Center for helping to see where prospects come from and then identify them. Since it is marketing automation, we can also trigger outbound messages in response to activity on our site. Using eTrigue we are able to respond quickly and connect with both current and potential customers.
May 26, 2015
Well Thought out - Get this!
Score 8 out of 10
Vetted Review
Verified User
One of the best features is the response campaign that we use after a form is filled out on our site. The right sales rep is notified when it's a request for a demo or a quote, and they get the history along with all of the person's information. If they visit again, the sales rep is notified again of the visit. The customer is also sent a series of messages directly from the sales rep.
3marketeers is a full service, global advertising agency that provides a wide range of services including lead generation/marketing automation support services. We use eTrigue DemandCenter to support our own internal lead generation efforts, as well as many of our clients' lead generation programs. Our internal and client marketing automation programs include a wide range of outreach including ongoing nurturing, webinars, live/onsite regional events and surveys. We needed a platform that could be easily implemented by our clients and that could support this wide range of activities, on a global basis.
April 28, 2015
Service Provider
Score 8 out of 10
Vetted Review
Verified User
eTrigue DemandCenter is used primarily to keep track of prospect activity and to find qualified leads for sales.
April 27, 2015
Insurance
Score 9 out of 10
Vetted Review
Verified User
The business problem is getting better information about who is using our website and who might be a potential sale. We use eTrigue to find out information from forms or when our contacts answer one of our email campaigns. Sales use the lead alerts to see who visited the site from their own prospect list.
Score 10 out of 10
Vetted Review
Verified User
It was used for marketing campaigns within a department. The program solved for time management issues, easy access to support or even management of the campaigns, ability make adjustments as needed to ongoing campaigns. It also allowed for new ways of upleveling current lead gen programs.
Score 10 out of 10
Vetted Review
Verified User
After exploring different options for marketing automation solutions, eTrigue DemandCenter became my go-to for running large email campaigns. Several of the campaigns required intricate logic steps/rules to ensure all of the prospects were being funneled properly in order to receive the appropriate messaging based on their actions. When setting-up these campaigns, the eTrigue support staff was top-notch anytime I reached out to them. They were really responsive, communicative, knowledgeable and friendly. As a result of their help, I was able to execute my campaigns smoothly and achieve great results. I highly recommend eTrigue DemandCenter.
Score 10 out of 10
Vetted Review
Verified User
We use eTrigue DemandCenter to promote webinars for Sales Leads Management Association - we also provide email data to users of eTrigue DemandCenter so we have perhaps a broader perspective than a single user
Score 10 out of 10
Vetted Review
Verified User
I used eTrigue at 3 different companies since 2005. At each one it became the anchor between our raw leads and our inside sales teams. It was used within marketing AND inside sales because it was very intuitive and powerful.
April 24, 2015
Simple yet Powerful
Score 9 out of 10
Vetted Review
Verified User
We selected eTrigue to replace multiple automation tools and manual processes. It was primarily used by sales and marketing. It made the lead management process very streamlined resulting in more effective use of the leads that were being generated and with a faster turn around time. Better ROI.
April 24, 2015
PR agency review of eTrigue
Score 9 out of 10
Vetted Review
Verified User
eTrigue is helping us to keep a view on website visitors, companies interested in us, partners, competitors and prospects.
April 24, 2015
eTrigue - Perfect choice for BOTH new users and experienced marketers who want immediate RESULTS!
Score 10 out of 10
Vetted Review
Verified User
eTrigue helps us build landing pages, send email campaigns, build nurturing campaigns and score leads for our dealership. It helps to generate marketing and sales leads.
March 20, 2015
Easiest to use, and BEST SUPPORT EVER!!
Score 10 out of 10
Vetted Review
Verified User
We rely on eTrigue for all marketing automation across our company. Tracking prospect activity, landing pages, forms, lead scoring, email templates, lead alerts to sales team, both for known and anonymous visitors. We use eTrigue to track our webinars, nurturing content, and inquiries, and send alerts to individuals in our sales team. We are able to then sync with Salesforce.com professional version, without needing the API from Salesforce.com. We run about two campaigns per month, and have six active nurturing campaigns based on prospect activity. All of this is handled by one person for campaign setup, reporting, email and landing pages. For copy, another team member is able to easily edit templates we created, then test proofs with the rest of our group.
January 22, 2015
Etrigue Demand Center
Score 1 out of 10
Vetted Review
Verified User
Our company uses eTrigue to do mass marketing to our large database. We hoped that marketing automation would help save our sales team time and draw in prospective clients.
January 14, 2015
Four Years In, I Still Like DemandCenter. Here's Why:
Score 8 out of 10
Vetted Review
Verified User
Initially, eTrigue was chosen amongst other marketing automation tools (circa 2010) to fill the roll of automating several long-term drip nurturing campaigns related to trial-version requests of our software. But it has become much more. Dubbed both a marketing tool AND a sales tool - it took a while for our sales guys to warm up to the features, but now all of Marketing, Business Development, Sales, and the executive management use eTrigue's DemandCenter in some fashion. It addresses many issues, but to choose just one for each department: Sales - many of our customers & prospects work in the field for some of the day, it's handy for the sales person to know (in real-time) when that person is back at their desk and browsing our websites or opening our emails. Bus. Dev. - it's a great tool for tracking the activity/participation of our partners & dealers. Mgmt - we pull information from DC fairly often that helps us make decisions. Marketing - obviously, the automating of messages. But it's more than that; it's allowed us to expand our email marketing efforts 3-5x with the same man-hours.
April 26, 2014
Can't live without this tool!
Score 9 out of 10
Vetted Review
Verified User
It’s in use across the organization. We communicate to a wide audience, and also conduct educational events. We use DemandCenter to handle the communication and give us confirmation of what efforts are working and not working. Following up to audiences, as well as dissemination of information for more personal follow up is made really simple with automated alerts.
March 21, 2014
eTrigue - Best Customer Experience - Ever!
Score 10 out of 10
Vetted Review
Verified User
We use eTrigue through out our Global Marketing Team. Before implementing eTrigue out lead quality and lead management was random. It serves so many benefits across marketing, pr, and sales.
February 01, 2014
The tools are all there, its just about how well you use them!
Score 7 out of 10
Vetted Review
Verified User
We use eTrigue for all our marketing e-mail efforts. The templates are easy to use/build/manipulate making e-mail blasts an easy & quick process for our marketing team. We have started using eTrigue for prospect counting and reaching them effectively while we integrate from salesforce to dynamics CRM.
January 28, 2014
Love eTrigue (and I'm not being paid to say it, honest)
Score 10 out of 10
Vetted Review
Verified User
It's our company's marketing automation tool and prospect database. We sent 1 - 2 email campaigns from eTrigue each week, building and tagging lists from our prospect database.