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Everflow - Partner Marketing Platform

Everflow - Partner Marketing Platform

Overview

What is Everflow - Partner Marketing Platform?

Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead.…

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Recent Reviews

TrustRadius Insights

Everflow is an attribution platform that has gained recognition for its ability to measure the performance of media buys, ensuring …
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Amazing Api Integration

10 out of 10
June 16, 2022
Incentivized
Everflow helps to track media buys and all types of affiliates with great onboarding processes. Is very easy to integrate and customize …
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Everflow

10 out of 10
March 18, 2022
Incentivized
tracking everything from install to post-install events, this allows us to capture everything. We also use their platform for billing and …
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Pricing

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What is Everflow - Partner Marketing Platform?

Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud,…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.everflow.io/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Everflow - Partner Marketing Platform?

Everflow's platform enables users to track every channel, manage all partners, and consolidate reporting. It aims to amplify performance and partnerships using:
  • Direct Linking - Tracks users when they reach a website.
  • Automate Partner Invoices with integrated scalable payments.
  • QR Codes - Track offline-to-online sources and partners.
  • Coupon Codes - Reward influencers whenever their unique codes are used.
  • Tracking Code URLs - Auto-generate tracking URLs for influencers to promote.
  • Connect the Tech Stack - Launch faster with integrations and go custom with its API.


How Direct Linking Works:

Direct Linking enables users to track and provide attribution for every partner and channel. One can start tracking users when they reach a website using a simplified method similar to the UTM tracking method used by Google Analytics.

The Benefits of Direct Linking, as described by the vendor:
  • Consolidates reporting from every marketing channel that drives performance.
  • Receive the full SEO value from partner links.
  • Reliable tracking that doesn’t use discontinued third party cookies.
  • Provides a friendly user experience as partners link directly to a website.

How To Drive Offline Performance Using QR Codes

The year of COVID has intertwined the interaction between offline and digital, and there have never been better opportunities for expanding offline partnerships. Users can generate unique QR tracking codes for every partner that drives users to a website, and track their conversions back to those partners. QR Codes Benefits for users:

  • Track performance from offline partners, CTV (Roku, Smart TVs, etc.), and video advertising.
  • Opens up offline opportunities for unconventional and untapped partnerships.
  • Unlocks more promotion methods for partners such as in-banner QR codes.

Ramp Up Influencer Results Coupons & Tracking URLs

Unique coupon codes track influencer performance. Whenever their code is used, the partner will automatically receive credit for driving the sale. When the coupon is assigned, users can generate a unique URL for social media and video promotions. Benefits may include:

  • A method for influencers to promote a service across their social channels.
  • Generate user-friendly tracking URLs for video and audio formats.
  • Protect oneself from coupon misuse with Click-To-Conversion Time reports and alerts.

Connect the Tech Stack

Everflow can be used as a centralized hub for all of marketing efforts that drive ROI, whether for managing only partnerships or all performance marketing, users can receive more data inside of the platform. The vendor states Everflow's most commonly used types of integrations are:

  • Shopping Carts - Set up tracking in a few clicks

  • CRMs - Track customer stages as events.

  • CDPs - Connect external data sources.

  • Facebook / Google - Push conversion data.

  • Payments - Pay partners (included with Plus.)

  • Suppression - For Email & SMS Partners

Everflow - Partner Marketing Platform Features

  • Supported: Tracking and management of every performance-driving channel: Affiliate, Influencer, Referral, and Media Buying.
  • Supported: Filters through data to understand the best performing placements from every source of traffic.
  • Supported: Integrations with Shopify, BigCommerce, Salesforce, HubSpot, and others.

Everflow - Partner Marketing Platform Screenshots

Screenshot of a comprehensive snapshot of campaign performance through a customizable dashboard.Screenshot of event tracking, on top of an initial conversion action.Screenshot of analytics, for drilling down into any partner's performance on the placement level or any other granular metric.Screenshot of

Everflow - Partner Marketing Platform Competitors

Everflow - Partner Marketing Platform Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Everflow, from the company of the same name in Mountain View, is presented by the vendor as a smart partner marketing and tracking platform. Performance marketing has grown sophisticated, so the vendor has designed Everflow to help companies stay ahead. Everflow handles scale through Google Cloud, drill down analytics reporting, and automated optimization with Smart Switch.

TUNE, CAKE Affiliate Marketing Software, and Impact are common alternatives for Everflow - Partner Marketing Platform.

The most common users of Everflow - Partner Marketing Platform are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(16)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Everflow is an attribution platform that has gained recognition for its ability to measure the performance of media buys, ensuring profitability for advertisers and their clients. Users rely on Everflow to track affiliate commissions, optimize offers, and monitor commissions with other advertisers. With its flex reporting options and diverse set of reports, Everflow allows for in-depth analysis of performance and optimization efforts. The platform also receives high praise for its exceptional support, including a comprehensive knowledge base and responsive live chat option.

Moreover, Everflow serves as a hub for managing affiliate marketing partners, tracking conversions, payouts, and providing access to offers and creatives. It is highly regarded for its capability to manage hundreds of affiliate partners across multiple categories, making it an essential tool for businesses involved in affiliate marketing. Additionally, Everflow is utilized to track the performance of pay-per-performance partners to ensure that leads generated result in purchases and manage invoice generation.

The platform's tracking capabilities are extensive, covering everything from installs to post-install events, which facilitates comprehensive data capture. Users appreciate Everflow's integration flexibility, customization options, and straightforward onboarding processes. Its versatility allows users to track various types of affiliates, including internal traffic, 3rd party products, external marketers, and even their own products. Furthermore, Everflow is praised for its billing and invoicing features along with the prompt responses from their support team.

For those in the financial space who need to manage and track affiliate partners such as publishers and influencers effectively, Everflow proves to be a reliable solution. Overall, Everflow's extensive functionality meets the diverse needs of users by providing a comprehensive solution for tracking media buys and various types of affiliates.

Users recommend using Everflow for tracking, especially for managing multiple affiliate partners and budgets. They suggest setting up Everflow from scratch instead of paying for old details to be imported. Users advise running oneself through the analytics in Everflow. They think Everflow has great support and is easy to use. Users recommend Everflow for affiliate marketers and believe it is a great solution for moderate cost affiliate programs. They also recommend Everflow for its fast and smooth platform and great service. Users believe Everflow is the best tracking system and beats its competitors. They think Everflow is more than just a tracking software and has a dedicated team behind it. Users recommend Everflow for its ease of use and functionality, especially for advertisers and beginners. They suggest taking advantage of the initial set up calls with Everflow representatives. Users believe Everflow is a powerful tool for affiliate marketing. They recommend getting a demo and speaking to other companies who have switched to Everflow. Users believe Everflow is worth it and offers complete control and integration capabilities. They think Everflow is an industry leader in affiliate tracking and a refreshing choice. Users advise considering if Everflow can grow with the business in the long run. They recommend cooperation with Everflow for its support and API integrations. Users suggest reading the documentation and learning the API for Everflow. They think Everflow is a game changer and recommend switching to it. Users recommend Everflow for reliable advertisement tracking with excellent technical support. They advise doing research and considering Everflow's robust platform features and service. Users believe Everflow is the best tracking system at an affordable price. They think Everflow is the best option for performance tracking management. Users advise against choosing super cheap platforms and recommend Everflow instead

Attribute Ratings

Reviews

(1-9 of 9)
Companies can't remove reviews or game the system. Here's why
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Engage with partners
  • Great and solid reports (consolidation)
  • Great API integration
  • Connect all data
  • Block bad placements
  • Improve business performance
  • Great training and onboarding tools
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Manages offers to affiliate partners.
  • Tracks payouts and traffic volume.
  • Houses creatives for affiliates to use.
  • Generates reports and dashboards for tracking sales.
  • Some reports are hard to find or understand without explanation.
  • Integration with our websites is delicate and does sometimes break.
  • User interface is simple, but no frills.
Coston Avilez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Live Chat feature/Customer Support.
  • Reporting options and Custom Flex reports.
  • Extensive knowledge base.
  • VERY few technical glitches that ever cause more problems than they have to when hacks/crashes/glitches happen. They keep their platform functioning well.
  • Publishers cannot see their redirect revenue on their dashboard but the admins can. Which causes a lot of manual updating through communication and explaining to clients/publishers.
  • I wish Everflow had a "Cap start date" for offer caps. Cake had that feature and I used it often.
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