Name: EXADS
Author: EXADS

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

AI Code Generation

Automation Testing

Beta Testing

Feature Management

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Collaboration

Demand Planning

Internal Communications

Knowledge Management

Quality Management

Supply Chain Visibility

Whistleblowing

Enterprise

Accounting

Cash Flow Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Payroll

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Blockchain-as-a-Service (BaaS)

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Data Integration

Data Replication

Database-as-a-Service (DBaaS)

Embedded Database

Encryption Key Management

Fraud Detection

IT Alert Management

Integration Platform as a Service (iPaaS)

Network Performance Monitoring

OpenStack Cloud

Scale-Out Storage

Test Management

User Activity Monitoring

Value Stream Management

WAN Optimization

Web Content Filtering

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Email Marketing

Enterprise Marketing Management

Grant Management Software

Livestream

Marketing Automation

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Auction Software

Customer Relationship Management (CRM)

Sales Consulting

Sales Incentive Compensation Management

Sales Training

Sales

Agriculture

Inventory Management

Last Mile Delivery

Military and Defense

Online Ordering

Shipping

Vertical-Specific

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### Campaign Management
Reviewers have highlighted the ease of creating new zones and campaigns on EXADS, along with the real-time statistics that offer multi-filtering options. Users appreciate the improvements made to the bidder and the functionality of dashboards. However, some users have pointed out limitations in performing bulk actions, especially when updating campaign URLs with different parameters. Despite these challenges, the overall consensus leans towards positive feedback on EXADS's campaign management capabilities, citing its user-friendly interface and effective campaign organization tools.

### Advertiser Tools
The reviews collectively highlight the positive aspects of EXADS's advertiser tools, emphasizing features such as the ease of creating new zones and campaigns, real-time statistics, bidder improvements, dashboards, and the blacklist section for blocking sites and advertisers. Users appreciate the platform's user-friendly interface for both publishers and advertisers, as well as the ability to set internal campaigns and close direct deals with advertisers. While some users express minor concerns, such as the lack of an interactive guide for beginners and limitations in targeting in-App traffic for certain affiliate campaigns, overall, the sentiment leans towards satisfaction and praise for the functionality and capabilities of EXADS's advertiser tools.

### Ad Formats and Standards
Users unanimously praise EXADS for its exceptional ad formats and standards capabilities. They appreciate the wide range of high-performing ad formats available, which are in line with industry standards. Reviewers highlight the platform's user-friendly interface for both publishers and advertisers, making it easy to create and manage campaigns efficiently. Additionally, users value the continuous innovation in launching new features that enhance ad serving, demonstrating a client-focused approach. While some users mention room for improvement in in-app advertising, the overall consensus is that EXADS excels in providing top-notch ad formats and adhering to industry standards.

### Targeting and Optimization
Some users express satisfaction with the targeting and optimization capabilities of EXADS, highlighting the ability to enhance ad performance by narrowing down target audiences and improving campaign efficiency. However, there are concerns raised about limitations in performing bulk actions, such as updating blocked domains across multiple campaigns with varying parameters. Additionally, users suggest improvements like displaying common keywords by zone during campaign creation and enabling targeting or blocking based on unprofitable dimensions in statistics. Despite these mixed reviews, targeting and optimization remain key aspects of EXADS's platform that users appreciate for their potential to refine ad targeting strategies.

Exads has proven to be a valuable platform for clients and partners, offering a range of key use cases. Users have praised the platform for its commitment to ad quality and security, as it consistently runs scans to ensure safe and clean ads are provided. This feature has alleviated concerns about compromised ad content and has built trust among clients and partners. Additionally, Exads automates compliance checks, reducing the need for manual work in daily operations. This has been a time-saving benefit that allows users to focus on other aspects of their campaigns. The detailed tracking data available on Exads has also been highly appreciated by users, allowing them to optimize campaigns effectively based on costs and revenue. This data-driven approach has led to better decision-making and improved campaign performance. Furthermore, the platform's user-friendly interface makes it easy for clients to set up campaigns and sites tailored to their specific traffic needs. This flexibility has been particularly useful for users seeking targeted marketing strategies. In terms of ad format technology, Exads offers the latest industry trends, ensuring high-quality ads and advanced security measures for partners. Users have expressed satisfaction with the continuous improvement of the platform over time, noting its helpfulness, informativeness, and friendliness. While there might be a learning curve when initially navigating the platform's tools, features, and settings, users have found the experience seamless once they became familiar with it. Overall, Exads has received positive feedback for its great user experience and reliable ad-serving capabilities.

ULTIMATE

NETWORK

STARTER

ELITE

Post Affiliate Pro

Platform Base Package

Springbot

EXADS

Ad serving describes the technology and service that places advertisements on web sites.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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EXADS

Overview

What is EXADS?