A must have tool for every marketing team
Factors.AI allows us to have a clear view of our data so we can better analyze our marketing campaign results in a nice dashboard, this is …
Factors.AI
Factors.AI
Factors.AI
Overview
What is Factors.AI?
Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue.
Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search...
Read moreFirstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search...
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What is Factors.AI?
Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Details
- About
- Competitors
- Tech Details
What is Factors.AI?
Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue.
Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch attribution with ROI analysis, marketing, and sales funnels analysis, and automated insights tailor-made for B2B marketers.
Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch attribution with ROI analysis, marketing, and sales funnels analysis, and automated insights tailor-made for B2B marketers.
Factors.AI Competitors
Factors.AI Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
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January 11, 2022
A must have tool for every marketing team
Factors.AI allows us to have a clear view of our data so we can better analyze our marketing campaign results in a nice dashboard, this is really important for us as a marketing team because we need to know which traffic source and which campaigns, in particular, are driving more leads for our business to double down on whatever works and stop the campaigns that spend our marketing budget without an ROI.
- Easy no-code integration.
- Accurate data reporting.
- The ability to track advanced engagement metrics.
- The dashboards can't be shared with other team members.
- Some integrations with less-known tools are not possible.
- In-depth analytics about each marketing campaign.
- The multi-touch attribution feature to find out exactly which campaign is responsible for a conversion.
- Factors.AI allowed us to have clarity on our marketing results.
- We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
November 23, 2021
Factors.AI makes data mining look very simple!
We use Factors for reporting across our revenue funnel and gathering insights from those reports. We solve the business problems in our website by understanding page performances, traffic analysis, user behavior, etc. We also find out cohorts within our funnel that convert well - breaking down information based on geography, industry, campaigns, etc. The "Explain" feature is very helpful in digging out patterns that impact our conversion metrics.
- Provided detailed reporting for understanding our funnel clearly.
- Integrated with our entire marketing stack for better data flow.
- Helped with optimizing campaign budgets based on cost metrics.
- The speed/delivery of the platform can improve.
- The UI/UX can be made more appealing and functional.
- Analyse - Building out reports around funnel, events, etc.
- Explain - Finding useful insights for specific goals and audience segments.
- Improves the overall funnel visibility.
- Keeps us informed about surge/drop in our ad costs.