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Factors.AI

Factors.AI

Overview

What is Factors.AI?

Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console…

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Learn from top reviewers

A must have tool for every marketing team

Rating: 9 out of 10
January 11, 2022
IncentivizedVetted ReviewVerified User
Factors.AI allows us to have a clear view of our data so we can better analyze our marketing campaign results in a nice dashboard, this is really important for us as a marketi...
Continue reading
Mehdi Ayouch
Manager - Marketing
CMO (Chief Marketing Officer)
Prepaid MA
Factors.AI1 year of experience

Factors.AI makes data mining look very simple!

Rating: 8 out of 10
November 23, 2021
IncentivizedVetted ReviewVerified User
We use Factors for reporting across our revenue funnel and gathering insights from those reports. We solve the business problems in our website by understanding page performan...
Continue reading
Anirhudh Sridharan
Professional - Marketing
Demand Generation
Chargebee
Factors.AI1 year of experience
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Pricing

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Factors.AI

Factors.AI

N/A
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What is Factors.AI?

Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue. Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Factors.AI?

Factors.AI helps B2B SaaS marketers amplify marketing ROI, save time and effort on routine analysis, and give critical insights into marketing activities impacting pipeline/revenue.

Firstly, Factors brings together all data silos- website visitor data, CRM, Ads platform, Clearbit, and Search Console data with its no-code integrations. After identifying anonymous visitors from the website with CRM contacts/leads, Factors provides a unified view of marketing metrics, multi-touch attribution with ROI analysis, marketing, and sales funnels analysis, and automated insights tailor-made for B2B marketers.

Factors.AI Competitors

Factors.AI Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews From Top Reviewers

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Factors.ai has been widely used by businesses to track marketing and demand efforts in greater detail than Google Analytics, providing valuable insights for informed decision-making and optimized strategies. By tracking email data along with website data, users have been able to better utilize information and identify visitors, leading to improved engagement and conversions. The real-time alerts system has proven to be a game-changer for tracking website visitors and engaging with prospects at the right time. With Factors.ai, businesses have been able to identify about 45-50% of website visitors, enabling proactive outreach and more effective engagement. The software has also automated the process of identifying website visitors, saving time and eliminating the need for manual research.

Moreover, Factors.ai has solved various challenges faced by marketing teams, including attribution, journey analytics, visitor de-anonymization, and live alerts. It has consolidated marketing and sales data into a single platform, streamlining workflows and improving efficiency. Users have appreciated the comprehensive visitor information provided by Factors.ai as it facilitates targeted campaigns and higher ROI. Additionally, the real-time Slack alerts with detailed company information have helped prioritize outreach efforts and measure account-based marketing performance effectively. Factors.ai has proved to be a valuable tool for understanding customer journeys, account-based analytics, and data-driven decision-making. Furthermore, the product's multi-touch attribution feature has made it easy to measure the ROI of marketing efforts and adjust strategies accordingly.

Overall, Factors.ai has provided businesses with better visibility on website visitors, allowing for more effective campaigns and decision-making. It has minimized conversion drop-offs at each stage of the funnel and added value in terms of pipeline growth and closures. By providing revenue attribution and account-based marketing capabilities, Factors.ai enables targeted campaigns and faster decision-making for improved ROI. Users have also appreciated its ability to determine the source of revenue increase or decrease, enabling future-ready decision-making. The software's comprehensive marketing dashboard stitches together data from various platforms, giving users a coherent story of how and from where people are downloading content, the impact of content on lead generation, and opportunities created. With easy access to data and responsive support, users have found Factors.ai to be a valuable solution for marketing analytics, dashboards, and attribution models.

Helpful Tracking and Identification: Users have found Factors to be valuable for tracking website visitors and identifying companies that visit their site, even if they don't fill out a form or contact the business. This feature has been praised by many reviewers as it improves website performance, generates leads, and enhances customer relationship management.

Rich Data and Granularity: Reviewers appreciate the extensive data and granularity provided by Factors. This helps them with marketing initiatives and enables informed decisions backed by concrete data.

Frequent Feature Updates: Users are impressed with Factors' ability to release new features every month. Many reviewers mention being long-term customers who have witnessed the rapid development of numerous features in a short amount of time.

UI Improvements: Some users have found the user interface to be confusing and lacking in customization options. They feel that the UI could be less technical and more user-friendly.

Limited Integrations: Several users mentioned that the tool is still at an early stage in terms of integrations with other platforms. This limitation has made it feel like an additional tool in an already overloaded stack for some users.

Reporting Limitations: Users have expressed that the reports and dashboards provided by Factors.ai are still rigid and lack flexibility. Although they appreciate the team's responsiveness in implementing new requests, they would like to see more trending data and improved visualization options for better analysis.

View all reviews
(1-2 of 2)

A must have tool for every marketing team

Rating: 9 out of 10
Incentivized
January 11, 2022
MA
Mehdi Ayouch
CMO (Chief Marketing Officer)
Prepaid MA (Consumer Services, 11-50 employees)
Vetted Review
Verified User
Factors.AI
1 year of experience
Use Cases and Deployment Scope
Factors.AI allows us to have a clear view of our data so we can better analyze our marketing campaign results in a nice dashboard, this is really important for us as a marketing team because we need to know which traffic source and which campaigns, in particular, are driving more leads for our business to double down on whatever works and stop the campaigns that spend our marketing budget without an ROI.
Pros
  • Easy no-code integration.
  • Accurate data reporting.
  • The ability to track advanced engagement metrics.
Cons
  • The dashboards can't be shared with other team members.
  • Some integrations with less-known tools are not possible.
Likelihood to Recommend
Factors.Ai is a must-have tool for every marketing department because it reports important KPI's and it gives insights on which marketing campaigns are working well and sending traffic and leads and which ones are not performing, this information allows us to make the right decisions when it comes to turning off specific campaigns or scaling them.
Most Important Features
  • In-depth analytics about each marketing campaign.
  • The multi-touch attribution feature to find out exactly which campaign is responsible for a conversion.
Return on Investment
  • Factors.AI allowed us to have clarity on our marketing results.
  • We saved a lot of money that could've been wasted in ad spend if we didn't have Factors.AI.
Other Software Used

Factors.AI makes data mining look very simple!

Rating: 8 out of 10
Incentivized
November 23, 2021
AS
Anirhudh Sridharan
Demand Generation
Chargebee (Internet, 501-1000 employees)
Vetted Review
Verified User
Factors.AI
1 year of experience
Use Cases and Deployment Scope
We use Factors for reporting across our revenue funnel and gathering insights from those reports. We solve the business problems in our website by understanding page performances, traffic analysis, user behavior, etc. We also find out cohorts within our funnel that convert well - breaking down information based on geography, industry, campaigns, etc. The "Explain" feature is very helpful in digging out patterns that impact our conversion metrics.
Pros
  • Provided detailed reporting for understanding our funnel clearly.
  • Integrated with our entire marketing stack for better data flow.
  • Helped with optimizing campaign budgets based on cost metrics.
Cons
  • The speed/delivery of the platform can improve.
  • The UI/UX can be made more appealing and functional.
Likelihood to Recommend
Factors.AI is critical if you don't have any reporting in place, it's well suited if you have a reporting system with tools that don't speak to each other, and it'd less appropriate if you've managed to build out the entire integration and analytics layer for the data that you have now + the millions of datasets you'll get in the future.
Most Important Features
  • Analyse - Building out reports around funnel, events, etc.
  • Explain - Finding useful insights for specific goals and audience segments.
Return on Investment
  • Improves the overall funnel visibility.
  • Keeps us informed about surge/drop in our ad costs.
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