Name: FanCONNECT
Author: FanCONNECT

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The FanCONNECT Birthday Club is an all-in-one restaurant growth system that, according to the vendor, targets patrons celebrating a birthday near a restaurant, captures customer information, and implements follow-up marketing strategies to potentially increase revenue and customer loyalty. This solution is said to be suitable for restaurants of various sizes, from small local establishments to large chains. The FanCONNECT Birthday Club is designed to cater to the needs of restaurant owners and operators, food and beverage managers, marketing managers in the restaurant industry, hospitality professionals, and event planners in the restaurant industry.

## Key Features

**Birthday Parties**: According to the vendor, the FanCONNECT Birthday Club invites hundreds of patrons celebrating a birthday to the restaurant, with a focus on increasing the number of birthday parties held at the establishment. The system employs targeted marketing strategies to attract customers who are celebrating a birthday near the restaurant.

**New & Repeat Diners**: The Birthday Club, as claimed by the vendor, aims to help restaurants acquire new customers with birthdays while also encouraging repeat business from existing customers through automated special occasion marketing. The system is designed to promote higher-priced menu items and desserts, potentially increasing the average check.

**Builds Good Will**: The vendor suggests that by hosting more birthday parties, the Birthday Club enhances word-of-mouth marketing and establishes the restaurant as a preferred destination for birthday celebrations. This can contribute to the restaurant gaining a reputation as a desirable choice and potentially outperforming competitors.

**All-in-One Service**: According to the vendor, FanCONNECT takes care of all the logistics of birthday marketing, including copywriting, design, printing, and mailing. The platform is said to deploy scheduled online and offline marketing touches to engage with customers, providing an easy and hassle-free solution for starting and managing birthday marketing.

**Trusted by Hundreds of Restaurants**: The vendor claims that testimonials from satisfied restaurant owners highlight the success of the Birthday Club. Backyard Boys and Julian's Little Italy are cited as examples of restaurants that have experienced increased birthday celebrations and customer engagement through FanCONNECT's service.

**Massive Database of Consumers**: FanCONNECT is said to have a large database of consumers and their birthday months. The Birthday Club targets local patrons near the restaurant and invites them to celebrate their birthdays, with the aim of increasing the number of birthday patrons and parties at the restaurant.

**Social Media Marketing**: According to the vendor, FanCONNECT creates Facebook birthday audiences to target potential customers. Birthday cards are sent to patrons near the restaurant through social media and mail. The platform also enables retargeting from the birthday landing page and audience matching.

**Custom Birthday Club Landing Page**: FanCONNECT creates a fully customized landing page for the Birthday Club, incorporating the restaurant's branding and ensuring compatibility across all devices. Customers are said to be able to easily sign up or claim offers from their birthday card, Facebook promotion, or other restaurant promotions.

**Existing Diner Sign-Ups**: The vendor states that the system captures information from existing diners for future birthdays and campaigns. Multiple methods, including guest Wi-Fi hotspot, customer kiosk, text to join, and QR code, are available for diner sign-ups.

**Neighborhood Birthday Marketing**: According to the vendor, the Birthday Club targets local diners who are celebrating a birthday near the restaurant. Facebook birthday posts and ads are used to promote the restaurant, driving traffic to the Birthday Club landing page and capturing customer information.

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70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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FanCONNECT

Overview

What is FanCONNECT?