Fashion Cloud

Fashion Cloud is an all-in-one platform designed to enhance collaboration and efficiency in the fashion, footwear, and sports industry's wholesale sector. According to the vendor, the platform aims to strengthen collaboration between brands and retailers, making it more transparent and efficient. Fashion Cloud is suitable for brands and retailers of all sizes, catering to the fashion, footwear, and sports industry.

Key Features

Smart Replenishment: According to the vendor, Fashion Cloud facilitates efficient in-season management by automating orders and providing intelligent order suggestions for collections. This feature is said to help minimize risk and increase sales by ensuring the right number of articles are in stock. It also provides valuable insights into the performance of articles for better decision-making.

B2B Reorder: The B2B Reorder feature of Fashion Cloud allows retailers to conveniently buy from brands with just a few clicks, centralizing all brands' B2B shops on one platform. According to the vendor, this streamlines coordination with brands and enables quick placement of orders, as well as easy tracking of order history.

Reorder POS: Fashion Cloud's Reorder POS feature is designed to increase customer satisfaction by allowing salespeople to assist customers directly in a sales conversation. The vendor claims that this feature enables additional sales by offering greater availabilities on the shop floor. It provides one app for all brands, simplifying implementation on the shop floor.

E-com Longtail: According to the vendor, Fashion Cloud's E-com Longtail feature integrates brands' stocks into retailers' webshops, enabling additional sales. This feature is said to reduce risks and increase sales by ensuring customer loyalty. It aims to meet customer demands effectively by ensuring greater availabilities online.

Preorder Showroom: Fashion Cloud's Preorder Showroom feature provides an app for buyers to easily enter and track all their preorders. According to the vendor, it offers a visual overview with product pictures and budget planning. This feature is designed to work seamlessly both online and offline, allowing buyers to work with their own master data.

Marketing Material Download: Fashion Cloud allows retailers to find and download high-quality images and videos from brands for their online and offline communication. According to the vendor, this feature provides access to up-to-date marketing material from 700+ brands on one platform. It also offers reminder management for content expiry dates and new materials.

Product Data Download: The Product Data Download feature of Fashion Cloud integrates high-quality product images and attributes into retailers' webshops, enhancing customers' shopping experience with standardized product attributes. According to the vendor, it provides automatic integration for accurate and up-to-date information.

Sustainability Attributes: Fashion Cloud enables brands to share sustainability attributes such as certifications and trademarked materials via the product data feed. According to the vendor, this feature promotes transparency and builds trust with customers through standardized data. It also helps brands meet legal requirements and consumer demands on sustainability.

Product Data Integration: The Product Data Integration feature of Fashion Cloud allows seamless integration of product data directly into retailers' webshops and ERP systems. According to the vendor, it enriches webshops with relevant product information and multiple product images, ensuring accurate and up-to-date information. This feature offers automatic integration with leading ERP systems and other IT services.