Curations Reviews

6 Ratings
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Score 7.7 out of 101

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Score 8 out of 10
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Bazaarvoice Curations is used by our Customer Satisfaction and Digital Marketing divisions. Bazaarvoice Curations allows us to get a deeper understanding of products and customers, through purchased product reviews and NPS surveys. This gives us an understanding of real customer-generated data, content, and reviews that help us better understand customer expectations and improve product offerings. This certainly makes an organization-wide impact on our KPIs.
  • It helps you understand a high level of product and review performances. This feature will help you improve your products, customer service, pricing, and technical feature roadmap.
  • Bazaarvoice Curations helps measuring the satisfaction and NPS of our customers.
  • The automated reporting and customization for various reporting structures allow focusing on specific areas of improvement.
  • There could be lags and lapses in service that takes a while to resolve and integrate it.
  • The high level of complexity for the data feeds could make you work longer in the initial set up.
  • In eCommerce, it is important to integrate different services and we found it difficult to integrate with our internal search platform.
Bazaarvoice Curations is a well-known review provider and it is reliable for product and customer reviews. Bazaarvoice Curations has a great Customer Care team that could help you integrate features, resolve issues and respond to questions quickly. It also provides a very user-friendly User Interface that is easy to use and provides features for non-technical professionals.
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Score 8 out of 10
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Bazaarvoice Curations is currently being used by our marketing and creative teams. They use Curations to gather social media content that has been tagged with a specific hashtag as well as any content from some specific accounts that we have chosen. Our marketing team then picks the best content and displays it on a landing page on our site. This provides an opportunity for our customers to engage with our brand as well as for us to engage with our customers. We also have discussed monetizing the posts on our site by tagging the products in the images to link back to their product pages.
  • Bazaarvoice Curations makes it incredibly easy to pull in content from multiple social media platforms for us to review.
  • Once the content is pulled into the Curations dashboard, our marketing team can very easily scroll through all the images and decide which ones we would like to feature on our site.
  • Curations also makes it very easy to tag any of our products in the images. We are able to do this manually, but Bazaarvoice also offers the option of letting their team tag the products they see in our images.
  • Recently there were some changes to some of Facebook's policies. This has made pulling content from Instagram and Facebook a little more difficult than it was in the past. We now cannot send automated permission requests to customers as easily as we could before.
  • It can get a little confusing when you are managing many different content channels with different rule sets. Initially we had a very complicated set up and found the dashboard a little confusing to navigate, but we have since trimmed down the complexity and have had no problems.
  • Occasionally it can take much longer than expected to hear back from the support team.
If you have a very active following on social media, it can be quite difficult to curate the content that is posted every day. We can get hundreds or thousands of posts about our brand a month which is impossible for our team to manage manually. Bazaarvoice Curations makes it incredibly easy to pull in relevant content that you can then use on your site or for marketing material.

If your social media following is a little smaller, you could probably manage content curation on your own or with a smaller or free tool.
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Curations Scorecard Summary

Feature Scorecard Summary

Boolean keyword searches (2)
Filtering out noise/spam (2)
Customer interaction histories (2)
Content marketing (2)
Campaigns and promotions (2)
Twitter (1)
Facebook (2)
LinkedIn (1)
Google+ (1)
Instagram (2)
Pinterest (1)
YouTube (1)
Mobile access (1)

About Curations

Bazaarvoice Curations is a social media curation platform that enables brands and retailers to gather social media content that is tailored to their marketing needs and display it on their website. The vendor says that their platform allows users to build engaging experiences on their site with high-quality, relevant social content that is backed up with their expertise in moderation. 

Curations Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Does not have featureSentiment analysis
Does not have featureBroad channel coverage
Publishing Features
Does not have featureContent planning and scheduling
Does not have featureAudience targeting
Does not have featureContent optimization
Does not have featureWorkflow management
Engagement Features
Does not have featureAutomated routing and prioritization
Has featureCustomer interaction histories
Does not have featureBulk actions
Marketing Features
Does not have featureLead generation
Has featureContent marketing
Does not have featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Has featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Does not have featureCampaign success analytics
Does not have featureReal-time tracking
Does not have featureCompetitor analysis
Account management Features
Does not have featureRole-based user permissions & privileges
Has featureMobile access
Additional Features
Has featureHuman moderation and curation
Has featureContent sharing to retail network (for brands)
Has featureRights management
Has featureROI reporting and analytics

Curations Competitors

Olapic, In-house, Social networks APIs


Does not have featureFree Trial Available?No
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Optional

Curations Support Options

 Paid Version
Live Chat
Video Tutorials / Webinar

Curations Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:China, Denamrk, Netherlands, UK, US, Australia, Finland, France, Germany, Italy, Japan, Korea, Norway, Portugal, Spain, Sweden
Supported Languages: Chinese (simplified), Chinese (traditional), Danish, Dutch, English, Finnish, French, German, Italian, Japanese, Korean, Norwegian, Portuguese, Spanish, Swedish