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Fidelity Active Trader Pro

Fidelity Active Trader Pro

Overview

What is Fidelity Active Trader Pro?

Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.

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Recent Reviews

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Users have reported that the investing platform and research software have greatly improved their investment strategies and productivity. …
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Pricing

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What is Fidelity Active Trader Pro?

Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.fidelity.com/trading/commis…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Fidelity Active Trader Pro?

Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.

Fidelity Active Trader Pro Video

Fidelity Active Trader Pro Competitors

Fidelity Active Trader Pro Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.

eToro and thinkorswim are common alternatives for Fidelity Active Trader Pro.

The most common users of Fidelity Active Trader Pro are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(21)
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Reviews

(1-5 of 5)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
Ability to place trades with confidence on market movement and up-to-date data. May not be comparable exactly to Bloomberg, however, this platform is great for our objectives. We are able to pull the necessary information to place trades and study the market in real-time. Allowing us to have an overview of accounts is a major plus.
  • Accurate Data
  • Ability to reach out for help
  • Ease of use once trained
  • Training is a must
  • Color scheme may need to be user specific
Ease on connected accounts and ability to query and utilize data provided in a quick and efficient manner.
  • Update to date data
  • Ability to move trading/info modules around
  • Allow multiple views for various securities
  • The program has exceeded our expectations in terms of comparability to others on the market.
  • Objectives are met without concern.
Highly comparable. thinkorswim was a great platform and Fidelity has achieved competing against it. Ease of learning curve with training and the ability to configure exactly what the user wants to see is a huge plus. The customizations available are a major bonus and Fidelity's overall customer experience is a beacon in the marketplace.
Keith Whitt | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The product provides a sophisticated charting system that is capable of various advanced analysis and statistical tools. It also provides general trends, real-time quotes, and various screening algorithms. There is also the availability of analyst reports, company news, and investment data. The option-chain includes details on open interest, volume, delta, and other key indicators. It would be difficult to make investment decisions without this type of information.
  • real-time quotes
  • advanced charts
  • option chains
  • The advanced charts have made improvements but are still behind thinkorswim
The product has always been a great tool for quotes, news, option chains and trading. Although the charts have made big improvements, they still lag behind TDAmeritrade's thinkorswim. If your primary focus is general trading, Active Trade Pro is great. In my opinion, if you are looking for the best chart analysis tool, Thinkorswin is still king.
  • quotes
  • option chains
  • trading
  • The product is funded through commissions and does not directly have an ROI
As noted throughout this review, Active Trade Pro is fully functional for most traders. However, the chart analysis tools still lag behind thinkorswim. I hope that changes.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I like that everything is in real-time, and it has many different pieces of functionality for trading and research. It's a desktop app which is nice if you like trading on your laptop.
  • It's RealTime feed are a good
  • It's Affordable as per the Pricing
  • Nice Options for trading and research for the Portfolio
  • Some screens are hard to navigate from one to another and to find the correct page you are looking for.
  • I do wish there were a few more alert options
  • User Experience is not that great
This allows me to easily keep track of what’s going on in the financial markets. Also allows me to do my research work for Portfolio management as well.
  • Real time trading Feeds to keep track of investments
  • It has Affordable Pricing for Portfolio management
  • Very simple to use and lots of information at your finger-tips
  • Very simple to use and lots of information at your finger-tips
  • Some screens are hard to navigate from one to another and to find the correct page you are looking for.
  • I do wish there were a few more alert options
December 16, 2021

Fidelity Phenomenal!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
First of all, it addresses our objective #1: Buying and selling securities. It allows us to make smarter trading decisions before, during, and after each trade with Active Trader Pro and also provides real-time insights and visual snapshots to monitor our investments and powerful trading tools.
  • Functional navigation.
  • Summarizing positions.
  • Tracking of securities on watch lists.
  • Sort order in watch lists cannot be changed.
  • Changing account aliases not intuitive.
  • History can be hard to look up.
Fantastic for the planning and execution of trades, as follows: (1) Offers nearly 50 market filters, including technical, social sentiment, and custom options filters, (2) supports analysis of option market sentiment with volatility and open interest statistics, as well as the day’s biggest trades, (3) functionality to trade equities, ETFs, simple and complex option strategies with extended-hours and directed trading capabilities, (4) capacity to create and save up to 50 orders and place them at the right time, (5) helps manage risk and profit potential with conditional orders, (6) allows placement of a variety of simple and complex multi-leg option orders, (7) provides ability to monitor portfolio with streaming quotes, real-time gain and loss, streaming balances, and streaming order status updates, and (8) allows creation of personalized layouts to see the market and portfolio information that’s important to you Set trade defaults, create shortcuts, and use hotkeys to quickly and efficiently navigate through the platform.
  • Trade execution.
  • Real-time account balances.
  • Tracking of positions.
  • Objective is to make money, right? It definitely supports it.
Fidelity blows away the competition price-wise and function-wise.
Richard Lai | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use this software daily to track my investments as well as buy/sell stocks and mutual funds. I love the simplicity of it!
  • Customizable to display information the way I want to see it.
  • Clean, straightforward interface to let me quickly access information from cursory overview to detailed tax information.
  • Equipped with good security measures.
  • Very user friendly.
  • The software has some nice features, including watch lists, market news, alerts, and real-time balances. The program also displays tax-lot information in real-time. There are advanced options tools as well. Active Trader Pro is able to submit up to 20 orders at once using a multi-order ticket.
  • Active Trader Pro has many available features. Alerts can be set, watch lists can be created, and market news can be followed. Balances are shown in real-time. Each of these elements can be assigned to its own window. Tax-lot info can be shown in real-time as well. A multi-order trading ticket can submit 20 orders at once. Up to 50 orders can be built and saved.
  • Currently, it only allows up to 50 positions to display on one screen, if it could expand to more than 50 positions so that people who have more than 50 positions in their portfolio can display the entire portfolio on one screen.
  • Some of the views start out the same way every time you load the software, where it would make more sense to start where you left off last time.
  • It frequently changes your trade strategy with poor defaults and is very clunky (not streamlined) to use.
A stock portfolio management tool that helps traders monitor active investments via real-time alerts, risk tracking, analytics, and more. it is best for individual investors, employers, institutions, charitable donors, and more to manage portfolios, track market updates, and analyze the stock prices and their performance. There are some trading platforms that offer three mobile apps (for example thinkorswim) - for beginner, intermediate and advanced traders - it is definitely an advantage over Fidelity's one app that can't please all three groups of customers.
  • Quickly identify entry and exit points using advanced interactive charting - with one click, view advanced technical analysis, including support and resistance, stops, classic patterns, events, anticipated events.
  • Trade more efficiently with Active Trader Pro shortcuts. Pre-fill trade tickets by selecting the Bid or Ask price from a range of tools including Quotes, Watch List, Positions, Filters, and Option Chain. Double-click on a position symbol to update.
  • Views on linked tools such as quotes, charts, and news. Link up to 5 different sets of tools. Powerful right-click and action menus let you quickly access tools or pre-fill a trade ticket.
  • Use advanced tools for options trading. Streaming option chain features visual, volume, open interest histogram and ex-dividend and earnings indicator, profit and loss analysis, call and put ratio, and time decay charts.
  • Fidelity requires 36 trades in a consecutive 12-month period to use Active Trader Pro. The broker recently started allowing its customers to try out the program on a trial basis if they don't meet this requirement. There is no other requirement or cost for the Active Trader Pro platform.
  • There is no additional fee to use the Active Trader Pro Trading Platform.
Unlike Active Trader Pro, TD Ameritrade's advanced desktop platform thinkorswim has no frequent trader requirements. It is also very advanced, boasting 400 technical studies and 20 drawing tools. It offers paper money, a practice mode. Forex and futures can also be traded on thinkorswim. There are many useful features on thinkorswim, such as heat maps, live streaming of CNBC, an economic calendar, alerts, and more. thinkorswim is tailored to more sophisticated traders and it is not that user-friendly compared to Active Trader Pro.
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