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Users have reported that the investing platform and research software have greatly improved their investment strategies and productivity. …
Overview
What is Fidelity Active Trader Pro?
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.
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What is Fidelity Active Trader Pro?
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.fidelity.com/trading/commis…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Fidelity Active Trader Pro?
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.
Fidelity Active Trader Pro Competitors
- eToro
- thinkorswim
- E*Trade Web Platform
Fidelity Active Trader Pro Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Active Trader Pro is Fidelity's customizable trading platform for the desktop and optimized for online trading technology. The solution offers real-time insights, visual snapshots to monitor investments, and trading tools.
eToro and thinkorswim are common alternatives for Fidelity Active Trader Pro.
The most common users of Fidelity Active Trader Pro are from Small Businesses (1-50 employees).
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Reviews and Ratings
(21)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
- Cons
Users have reported that the investing platform and research software have greatly improved their investment strategies and productivity. With the software, users can easily transfer money and purchase stocks in their home country, while also being able to view the amount in their native currency. This feature has been particularly appreciated by international investors who find it convenient and time-saving. Users have also found the ability to perform research and execute trades within the same application to be highly efficient, eliminating the need to switch between multiple windows. Although some users have encountered bugs, they still consider the software powerful and well-suited for retirees who prefer daily portfolio monitoring. The software's advanced customization options for stock and financial management have been welcomed by users, allowing them to tailor their investment approach according to their preferences.
One of the standout features of this software is its exceptional customer support. Users have consistently praised the customer service team for their prompt and helpful responses to queries or issues encountered. This kind of positive and quick response has built trust among users, helping them feel supported throughout their investment journey.
While some users rely solely on this software for trading and research purposes, others combine it with other sources for comprehensive analysis. Some users have found this platform slightly more challenging to navigate compared to alternatives like think or swim, citing difficulties with user-friendliness. Additionally, a few users have expressed dissatisfaction with robotic customer service responses that lacked personalized assistance.
Despite mixed experiences, many users find great value in using this software as part of their daily routine. They appreciate its simplicity and rely on it regularly for tracking investments, trading stocks, mutual funds, as well as performing technical analysis and monitoring market trends. It is worth noting that companies also utilize this software for managing their financial gains and losses effectively.
The software provides a sophisticated charting system with advanced analysis tools, statistical features, real-time quotes, screening algorithms, analyst reports, company news, and extensive investment data that enable users to make informed investment decisions. The option-chain feature includes essential details like open interest, volume, delta, and other key indicators, crucial for investment decision-making. With up-to-date data and real-time insights, users can confidently place trades and monitor their investments using visual snapshots.
Users who prefer trading on laptops have found the desktop app to be their preferred choice, appreciating its user-friendly interface and seamless trading experience. Overall, this software fulfills the objective of facilitating buying and selling securities, providing smarter trading decisions, real-time insights, and powerful trading tools to support investors in their financial endeavors.
User-Friendly Interface: Users have consistently praised the trading platform for its user-friendly interface. Many reviewers have stated that they found the platform's interface to be simple and easy to use, even for those with no prior experience in trading. The clean and modern design of the software has made it effortless for users to navigate through various features and functionalities.
Real-Time Data: A significant advantage of the trading platform highlighted by numerous users is the availability of real-time data. Customers appreciate that the price information provided by the software is accurate and frequently updated. This feature ensures that users always have access to the most up-to-date market information, allowing them to make informed investment decisions based on current market conditions.
Customization Options: The platform's customization options have been highly regarded by a large number of users. Reviewers appreciate being able to personalize their trading experience by customizing the display of information according to their preferences. This flexibility in displaying information makes it easier for users to quickly access the specific data they need, enhancing their overall trading experience.
Website Navigation: Many users have found the website overwhelming and difficult to navigate, especially when it comes to accessing information on investments. Some reviewers expressed frustration with the layout and organization of the website, stating that it can be confusing to find specific features or tools.
Limited Mobile Accessibility: A few users mentioned that the software can only be used on a desktop, which is seen as a drawback since most trading is done on mobile devices. These users felt disappointed that there is no mobile app available, as it would greatly enhance the user experience and allow for more convenient trading on-the-go.
Lack of Customer Support: The lack of customer technical support was a common complaint among users. Several reviewers mentioned difficulties in reaching out for assistance and stated that when they did manage to get support, they were often met with unhelpful responses. They felt frustrated by being blamed for their own computer or configuration issues instead of receiving proper assistance from customer support representatives.
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
July 26, 2022
Fidelity Active Trader Pro is Excellent!
Ability to place trades with confidence on market movement and up-to-date data. May not be comparable exactly to Bloomberg, however, this platform is great for our objectives. We are able to pull the necessary information to place trades and study the market in real-time. Allowing us to have an overview of accounts is a major plus.
- Accurate Data
- Ability to reach out for help
- Ease of use once trained
- Training is a must
- Color scheme may need to be user specific
- Update to date data
- Ability to move trading/info modules around
- Allow multiple views for various securities
- The program has exceeded our expectations in terms of comparability to others on the market.
- Objectives are met without concern.
Highly comparable. thinkorswim was a great platform and Fidelity has achieved competing against it. Ease of learning curve with training and the ability to configure exactly what the user wants to see is a huge plus. The customizations available are a major bonus and Fidelity's overall customer experience is a beacon in the marketplace.
The product provides a sophisticated charting system that is capable of various advanced analysis and statistical tools. It also provides general trends, real-time quotes, and various screening algorithms. There is also the availability of analyst reports, company news, and investment data. The option-chain includes details on open interest, volume, delta, and other key indicators. It would be difficult to make investment decisions without this type of information.
- real-time quotes
- advanced charts
- option chains
- The advanced charts have made improvements but are still behind thinkorswim
- quotes
- option chains
- trading
- The product is funded through commissions and does not directly have an ROI
As noted throughout this review, Active Trade Pro is fully functional for most traders. However, the chart analysis tools still lag behind thinkorswim. I hope that changes.
December 16, 2021
Fidelity Phenomenal!
First of all, it addresses our objective #1: Buying and selling securities. It allows us to make smarter trading decisions before, during, and after each trade with Active Trader Pro and also provides real-time insights and visual snapshots to monitor our investments and powerful trading tools.
- Functional navigation.
- Summarizing positions.
- Tracking of securities on watch lists.
- Sort order in watch lists cannot be changed.
- Changing account aliases not intuitive.
- History can be hard to look up.
- Trade execution.
- Real-time account balances.
- Tracking of positions.
- Objective is to make money, right? It definitely supports it.
Fidelity blows away the competition price-wise and function-wise.
December 14, 2021
My review on Fidelity Active Trader Pro Trading Platform
I use this software daily to track my investments as well as buy/sell stocks and mutual funds. I love the simplicity of it!
- Customizable to display information the way I want to see it.
- Clean, straightforward interface to let me quickly access information from cursory overview to detailed tax information.
- Equipped with good security measures.
- Very user friendly.
- The software has some nice features, including watch lists, market news, alerts, and real-time balances. The program also displays tax-lot information in real-time. There are advanced options tools as well. Active Trader Pro is able to submit up to 20 orders at once using a multi-order ticket.
- Active Trader Pro has many available features. Alerts can be set, watch lists can be created, and market news can be followed. Balances are shown in real-time. Each of these elements can be assigned to its own window. Tax-lot info can be shown in real-time as well. A multi-order trading ticket can submit 20 orders at once. Up to 50 orders can be built and saved.
- Currently, it only allows up to 50 positions to display on one screen, if it could expand to more than 50 positions so that people who have more than 50 positions in their portfolio can display the entire portfolio on one screen.
- Some of the views start out the same way every time you load the software, where it would make more sense to start where you left off last time.
- It frequently changes your trade strategy with poor defaults and is very clunky (not streamlined) to use.
- Quickly identify entry and exit points using advanced interactive charting - with one click, view advanced technical analysis, including support and resistance, stops, classic patterns, events, anticipated events.
- Trade more efficiently with Active Trader Pro shortcuts. Pre-fill trade tickets by selecting the Bid or Ask price from a range of tools including Quotes, Watch List, Positions, Filters, and Option Chain. Double-click on a position symbol to update.
- Views on linked tools such as quotes, charts, and news. Link up to 5 different sets of tools. Powerful right-click and action menus let you quickly access tools or pre-fill a trade ticket.
- Use advanced tools for options trading. Streaming option chain features visual, volume, open interest histogram and ex-dividend and earnings indicator, profit and loss analysis, call and put ratio, and time decay charts.
- Fidelity requires 36 trades in a consecutive 12-month period to use Active Trader Pro. The broker recently started allowing its customers to try out the program on a trial basis if they don't meet this requirement. There is no other requirement or cost for the Active Trader Pro platform.
- There is no additional fee to use the Active Trader Pro Trading Platform.
Unlike Active Trader Pro, TD Ameritrade's advanced desktop platform thinkorswim has no frequent trader requirements. It is also very advanced, boasting 400 technical studies and 20 drawing tools. It offers paper money, a practice mode. Forex and futures can also be traded on thinkorswim. There are many useful features on thinkorswim, such as heat maps, live streaming of CNBC, an economic calendar, alerts, and more. thinkorswim is tailored to more sophisticated traders and it is not that user-friendly compared to Active Trader Pro.