Skip to main content
TrustRadius
Funnel IQ

Funnel IQ

Overview

What is Funnel IQ?

The Funnel IQ product provides a platform that delivers GTM data.

Read more

Learn from top reviewers

The Funnel Platform of reference!

Rating: 8 out of 10
May 17, 2022
IncentivizedVetted ReviewVerified User
Thanks to Funnel IQ we obtain the information about what our public and potential buyers like and dislike about our platform, as well as sales, revenue and CRM analytics. In a...
Continue reading
Mario Benetto
Contributor - Marketing
Senior Community Manager
Clioenllamas.com
Funnel IQ1 year of experience

If data is new oil, Funnel is it's refinery.

Rating: 8 out of 10
April 20, 2022
IncentivizedVetted ReviewVerified User
Funnel IQ provides the solution to get all the data related to the revenue, sales, and CRM hygiene all in one place so that it's easy to analyze and collect useful information...
Continue reading
Verified user
Engineer
Funnel IQ1 year of experience

Want to catch the revenue issues? Funnel IQ will help.

Rating: 9 out of 10
April 12, 2022
IncentivizedVetted ReviewVerified User
Funnel IQ is a revenue command center. It helps us monitor the health of the revenue engine across marketing, sales, and customer success and help us identify problems relat...
Continue reading
Verified user
Manager
Funnel IQ3 years of experience

Well Supported GTM & Funnel Analytics Platform.

Rating: 7 out of 10
April 12, 2022
IncentivizedVetted ReviewVerified User
We leverage Funnel IQ to gain data analytics and various other insightful information about our marketing funnel. This helps inform us of our go-to-market strategy along with ...
Continue reading
Verified user
Analyst
Funnel IQ1 year of experience

Our revenue command and control centre.

Rating: 10 out of 10
April 11, 2022
IncentivizedVetted ReviewVerified User
At the present time, Funnel IQ is an important tool for the sales and marketing department, for the purpose of monitoring and connecting all revenue generating marketing activ...
Continue reading
Tamara Rashford
Analyst - Marketing
Senior Marketing Analyst
Deliveroo
Funnel IQ2 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing
Funnel IQ

Funnel IQ

N/A
Unavailable

What is Funnel IQ?

The Funnel IQ product provides a platform that delivers GTM data.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

ObservePoint

ObservePoint

$598
per month
What is ObservePoint?

ObservePoint’s Web Governance platform automates website scans, from the highest traffic pages and user paths to the dark corners of a company’s web presence. The software provides the ability to see what’s performing below acceptable standards, trace it back to the source, and quickly see a path…

Falcon

Falcon

$499
per month
What is Falcon?

Falcon is a web analytics tag auditing tool which gives insights on missing and incorrectly configured analytic tags, marketing pixels, and tag management tools on a website. It supports monitoring a critical path for future discrepancy and alerts in case of any errors caused due to changes. Falcon…

Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.8
Avg 8.6

Tag Management

Features related to tag management

8
Avg 8.0

Data Management & Integrity

Features related to data management and integrity

8.3
Avg 8.3
Return to navigation

Product Details

What is Funnel IQ?

The Funnel IQ product provides a platform that delivers information on GTM data, along with end-to-end full funnel insights and analytics. In addition, Funnel IQ will shift from reactive to proactive through a built in insights layer based on revenue operations best practices.

Funnel IQ Video

Product Introduction

Funnel IQ Competitors

Funnel IQ Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

The Funnel IQ product provides a platform that delivers GTM data.

Marigold Grow are common alternatives for Funnel IQ.

Reviewers rate Ease of writing custom tags and Tag performance monitoring highest, with a score of 8.8.

The most common users of Funnel IQ are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(6)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Funnel IQ has become an indispensable tool for the sales and marketing department, serving as a command and control center to monitor and connect all revenue-generating marketing activities. Users have described Funnel IQ as a valuable tool that helps them monitor the successes and failures of their marketing approach, assign task escalation responsibilities, and interact with automated insights in real-time. The product provides users with comprehensive information about customers' preferences and dislikes, as well as sales, revenue, and CRM analytics.

With Funnel IQ, users are able to understand the return on investment in their advertising and marketing efforts, and gain insights on the relationship and connection of products with customers. The tool consolidates data related to revenue, sales, and CRM hygiene, making it easy for users to analyze and collect useful information about various integrations and their performance. Additionally, Funnel IQ leverages data analytics to provide contextualized information about the marketing funnel, helping inform users' go-to-market strategy and facilitating retrospectives.

One of the key problems solved by Funnel IQ is related to data presentation, aggregation, and interpretation. By centralizing data from multiple sources with different logins and interfaces, Funnel IQ streamlines the process of analyzing data and eliminates the need for users to navigate through various platforms. Acting as a revenue command center, the tool constantly monitors the health of the revenue engine across marketing, sales, and customer success departments. It also alerts users when there are unexpected issues identified in the data, enabling them to make timely decisions.

Overall, Funnel IQ has been described as a life changer for product managers due to its out-of-the-box functionality and valuable assistance. By providing a comprehensive view of marketing activities, analyzing data from various sources, and offering real-time insights, this tool empowers users to optimize their marketing strategies and achieve better results.

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why

The Funnel Platform of reference!

Rating: 8 out of 10
Incentivized
May 17, 2022
MB
Mario Benetto
Senior Community Manager
Clioenllamas.com (Music, 1-10 employees)
Vetted Review
Verified User
Funnel IQ
1 year of experience
Use Cases and Deployment Scope
Thanks to Funnel IQ we obtain the information about what our public and potential buyers like and dislike about our platform, as well as sales, revenue and CRM analytics. In addition to this, we got access to knowing at what point in the purchase funnel they have decided to go ahead with the purchase or simply cancel it or leave it for later. Funnel IQ has helped us understand the investments in advertising marketing that we make in our business and where each investment we make in this aspect goes, in addition to obtaining information and results on the relationship and connection of our products with customers and our public.
Pros and Cons
  • Analysis of the entire purchase funnel, showing specific data of each process and what that means.
  • Indicent and problem tracking.
  • Integration with other tools
  • Ease of access to data and analytics
Likelihood to Recommend
In our case, we use Funnel IQ to collect data and information about different processes and even reactions from our customers to our marketing funnel. This helps us define what our next step should be and carry out modifications in our strategies, getting closer to our target audience and potential clients.
Funnel IQ Feature Ratings
Tag Management (8)
80%
8.0
Tag library
90%
9.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
80%
8.0
Page load times
60%
6.0
Mobile app tagging
80%
8.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
76%
7.6
Event tracking
80%
8.0
Mobile event tracking
80%
8.0
Data distribution management
70%
7.0
Universal data layer
80%
8.0
Automated error checking
70%
7.0
TMS Architecture
N/A
N/A
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
Return on Investment
  • Optimization of processes.
  • Measure the trust of our customers in our brand
  • Ease and security when taking our next step in Marketing.
Alternatives Considered
Both programs have their similarities and each one wins in different aspects, everything must be said. But when it comes to illustrating and designing a Marketing campaign, the ease and security that Funnel IQ has given us has been very different from that of its competition, this may be in part due to its complementary tools and how User-Friendly it is. platform for all types of users, and how it helps to understand each process and stage of Marketing.
Other Software Used
Usability
7
Without a doubt, the accessibility and usability of Funnel IQ is one of the best on the market. When my team and I began to use this tool, we were immediately able to begin to understand each process and the usefulness that each tool gave us, in addition to being able to observe how the learning curve was not too steep, and everyone could access its use without difficulties.
Support Rating
7
In our case, the support was quite good, it was not excellent but we do not have any type of complaint about this, the process was quite smooth and we felt supported throughout the process of implementing the tool in our work, having our doubts resolved in a matter of minutes, something that is really appreciated in processes like these.
Easy Tasks
  • Funnel Analysis
  • Customer Analytics
  • Cohort Analysis
Difficult Tasks
  • Revenue Feedback
Mobile Interface Availability and Impressions
No

If data is new oil, Funnel is it's refinery.

Rating: 8 out of 10
Incentivized
April 20, 2022
Verified User
Vetted Review
Verified User
Funnel IQ
1 year of experience
Use Cases and Deployment Scope
Funnel IQ provides the solution to get all the data related to the revenue, sales, and CRM hygiene all in one place so that it's easy to analyze and collect useful information about the various integrations and check how these integrations are performing in terms of sales and revenue, also helps to analyze the future course of action.
Pros and Cons
  • It assists in tracking all the data related to sales.
  • It shows how our customer relationship model is working.
  • It helps to decipher what refinements are needed ahead for the improvement of CRM solutions.
Likelihood to Recommend
Well suited: Easy to use. Well suited for a detailed revenue report, pipeline funnels can be maintained easily. The new integration is smooth. Compare the cost of integration services and their value addition to the product.
Less appropriate: Bulky databased with millions of data is hard to connect and it also slows down the response.
Funnel IQ Feature Ratings
Tag Management (8)
68.75%
6.9
Tag library
80%
8.0
Tag variable mapping
70%
7.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
100%
10.0
Page load times
70%
7.0
Mobile app tagging
N/A
N/A
Library of JavaScript extensions
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (4)
55%
5.5
Event tracking
60%
6.0
Mobile event tracking
N/A
N/A
Data distribution management
70%
7.0
Universal data layer
90%
9.0
TMS Architecture
N/A
N/A
Security (1)
90%
9.0
Role-based user permissions
90%
9.0
Return on Investment
  • Improved cost of services.
  • Removes dependency over redundant integrations that are costing revenue.
  • Help to improve overall growth.
Alternatives Considered
if we compare Funnel IQ with improved both are pretty much similar some features here and there are a bit advanced. like It has more integrations, the initial setup in Improvado is a little bit trickier whereas it is simple in Funnel. Improvado has more robust features but the funnel does the same in a cost-effective manner.
Other Software Used
AppsFlyer, Firebase Crashlytics, Facebook Business Manager (formerly Pages Manager)
Usability
9
The Funnel has a great user interface and less complex to understand when you got the gist of it. Tracking revenue reports and engagement report is easier. Trending is a very powerful tool that helps a lot. we can save more time with the funnel rather than going on the dashboard of various integrations. It basically gives more control over the data.
Support Rating
9
There have been no complaints in the area of support whether it's a query related to integration to dashboard setup, to the API integrations with a partner, support get you covered there are times when we struggle with the huge plethora of integrations and how to sort them out in a manner that can not affect our previous integration in this support staff helps a lot.

Want to catch the revenue issues? Funnel IQ will help.

Rating: 9 out of 10
Incentivized
April 12, 2022
Verified User
Vetted Review
Verified User
Funnel IQ
3 years of experience
Use Cases and Deployment Scope
Funnel IQ is a revenue command center. It helps us monitor the health of the revenue engine across marketing, sales, and customer success and help us identify problems related to it in our data. It also sends us notifications when something wrong happens, or things do not go as expected. It also helps to identify problems in our Go To Market data. Earlier, we were not able to identify the problems at an early level, or we used to miss them because our organization could not make timely decisions, but Funnel IQ is a life changer for us which is working out of the box, and they are a good help for a product manager like me.
Pros and Cons
  • Configurable Revenue Dashboard
  • Configurable Alert and Notifications
  • Incident tracking and actions
Likelihood to Recommend
A very good tool for focusing on revenue stream and optimizing it. Earlier, we used to focus on impressions, visits, etc. In short, we were focusing on acquisition instead of revenue generation. But this tool helped us to dig down into revenue-related problems, we improved the internal process, and we could assign tasks based on it to the team and prioritize them.
Funnel IQ Feature Ratings
Tag Management (8)
82.5%
8.3
Tag library
80%
8.0
Tag variable mapping
80%
8.0
Ease of writing custom tags
90%
9.0
Rules-driven tag execution
80%
8.0
Tag performance monitoring
90%
9.0
Page load times
70%
7.0
Mobile app tagging
90%
9.0
Library of JavaScript extensions
80%
8.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
94%
9.4
Event tracking
90%
9.0
Mobile event tracking
90%
9.0
Data distribution management
100%
10.0
Universal data layer
90%
9.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
Return on Investment
  • Optimized revenue stream
  • Improved internal performance of the team by incident management
  • Shifted focus on revenue instead of acquisition
Alternatives Considered
Smartlook also provides good insights about data, but those insights are totally different from the Funnel IQ. We can create funnels on Smartlook as well, but it does not have auto-optimization or signal feature, but the signal feature in Funnel IQ is very good and helps us do better and optimize things.
Other Software Used
Adobe Creative Cloud Express (formerly Adobe Spark), Adobe XD, Icons8 Lunacy
Usability
9
This product is great and very useful. The whole feature set has been created considering the customer's problem. This is really adding value to our organization by providing revenue insights and a great dashboard. We could also identify some problems internally which was causing a problem in our revenue operations but now it's going well.
Support Rating
9
I did not require much support on the application, but overall, the team was very supportive and helpful.

Well Supported GTM & Funnel Analytics Platform.

Rating: 7 out of 10
Incentivized
April 12, 2022
Verified User
Vetted Review
Verified User
Funnel IQ
1 year of experience
Use Cases and Deployment Scope
We leverage Funnel IQ to gain data analytics and various other insightful information about our marketing funnel. This helps inform us of our go-to-market strategy along with providing great contextualized data for performing retrospectives. The main problems we use this tool to solve are data presentation, aggregation, and interpretation.
Pros and Cons
  • Monitoring a Go To Market plan.
  • Integrations with tools like Slack.
  • Ease of access to marketable data.
Likelihood to Recommend
I think that this saas application is going to be the best leveraged by marketing teams that like to make data-driven decisions when developing and executing their various go-to-market plans. The size of your operations is definitely going to be an important factor in making a purchase decision for this product. Smaller start-ups may not feel the need for a service like this but more established and those quickly growing are likely to benefit the most from this tool and how I can help you scale.
Funnel IQ Feature Ratings
Tag Management (8)
68.75%
6.9
Tag library
80%
8.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
80%
8.0
Rules-driven tag execution
70%
7.0
Tag performance monitoring
70%
7.0
Page load times
40%
4.0
Mobile app tagging
60%
6.0
Library of JavaScript extensions
60%
6.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
70%
7.0
Event tracking
80%
8.0
Mobile event tracking
70%
7.0
Data distribution management
90%
9.0
Universal data layer
60%
6.0
Automated error checking
50%
5.0
TMS Architecture
N/A
N/A
Security (1)
50%
5.0
Role-based user permissions
50%
5.0
Return on Investment
  • More time back to focus on the GTM plan (less time chasing data).
  • Ease of scale for GTM plans.
  • More impactful GTM retrospectives.
Alternatives Considered
While we continue to use both tools, Funnel IQ and Power BI they have similarities in their ability to provide dashboarding tools to help illustrate campaign performance, they can actually be complementary tools. Funnel IQ is definitely more user-friendly than Power bi. New users are able to leverage Funnel IQ much quicker than power bi (unless they are provided pre-built reports or dashboards).
Other Software Used
Usability
8
When it comes to getting new users up to speed I felt it was a much quicker, easier, and overall just more streamlined process than various other competing SAAS solutions. The time to use and through training was great, I felt up to speed in week one, the various strategies on how to best leverage takes a bit more time but they do come.
Support Rating
7
The support was great. From every aspect whether it was training, getting set up, best practices, implementation, or problem-solving, the team was there to help. We really valued this as we have had different experiences in the past with similar solutions. Feeling supported throughout the process was a great attribute.

Our revenue command and control centre.

Rating: 10 out of 10
Incentivized
April 11, 2022
TR
Tamara Rashford
Senior Marketing Analyst
Deliveroo (Retail, 1001-5000 employees)
Vetted Review
Verified User
Funnel IQ
2 years of experience
View profile
Use Cases and Deployment Scope
At the present time, Funnel IQ is an important tool for the sales and marketing department, for the purpose of monitoring and connecting all revenue generating marketing activity, and stream together. From an end-user perspective, I basically describe Funnel IQ as our command and control centre, through which we monitor the successes and failures of our marketing approach, assign task escalation responsibilities to team-members, and interact with automated insights around our marketing activity in real-time.
Pros and Cons
  • Integration with our technology software stack.
  • Revenue generation prediction.
  • Marketing operations alignment.
Likelihood to Recommend
Funnel IQ basically serves us as a virtual centre via which we interact with all of our marketing activity, set triggers and measure overall prospecting performance, with the end-goal of generating revenue. It is ideal for identifying gaps in our default customer journey process, vet operational workflows, access team members contributions to revenue and even ascertaining the validity of our chosen revenue generation process.
Funnel IQ Feature Ratings
Tag Management (7)
92.85714285714286%
9.3
Tag library
100%
10.0
Tag variable mapping
90%
9.0
Ease of writing custom tags
100%
10.0
Rules-driven tag execution
90%
9.0
Tag performance monitoring
100%
10.0
Page load times
100%
10.0
Mobile app tagging
70%
7.0
Tag Load Rules
N/A
N/A
Data Management & Integrity (5)
100%
10.0
Event tracking
100%
10.0
Mobile event tracking
100%
10.0
Data distribution management
100%
10.0
Universal data layer
100%
10.0
Automated error checking
100%
10.0
TMS Architecture
N/A
N/A
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
Return on Investment
  • Real time insights generation.
  • Improved revenue growth.
  • Data integration across different softwares involved, in our revenue generation operations.
Other Software Used
Usability
10
It is intuitive, albeit with a steep learning phase period, which is an expected phase with most software platforms.
Support Rating
10
Funnel IQ support is good enough for me. While I am not in charge of interacting with the vendor, I am aware that Funnel IQ provides my department with operational assessment and hands-on technical support. The aforementioned has only made us more efficient.
Return to navigation