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FirstHive

Score9.4 out of 10

3 Reviews and Ratings

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What is FirstHive?

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as ERP, CRM, Website, Social, PoS, mobile app, customer care, etc.. THe CDP uses Machine Learning for building unified customer identities and layering it with actionable campaign targeting recommendations to deliver Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & delivers a cross channel campaign orchestration capability on the unified customer data set.

The vendor states that withFirstHive, enterprises have experienced up to 6X jump in their Marketing ROI metrices, and that FirstHive has over 30 customer deployments across Indo-Pacific region today including in BFSI, FMCG & Manufacturing enterprises. As an enterprise connects all its channels & tools to its FirstHive account, FirstHive using its ML algorithms builds unified customer identities. And by using this unified identity, brands are able to optimise marketing choices around - content affinity, audience selection, channel preference & time of nudge.

Categories & Use Cases

Reviews

What users are saying about FirstHive.
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FirstHive - Very useful CDP Platform

Deepak HMView profile
Senior Manager - Digital Marketing in Marketing at Brigade Group (501-1000 employees employees)

Use Cases and Deployment Scope

FirstHive is an effective CDP platform that had made our inbound SMS /EDM campaigns very easy and simple to execute. Also, managing customer data with any required segmentation is very simple. Recommended tool. Also makes your social media campaign targeting easier than ever.

Pros

  • Data segmentation
  • Data push without uploading to Facebook and Google ads platforms
  • Inbound marketing campaigns execution without uploading our precious data into 3rd party platforms
  • Email and SMS autiomation

Cons

  • Loading time
  • Ease of integration

Most Important Features

  • Email and sms campaigns
  • Data Segmentation
  • Email and SMS Autimanton

Return on Investment

  • EDM campaigns improved a lot with 20% increment in leads
  • SMS open rate has improved with tracking clicks options to optimize the campaign

Other Software Used

Majestic SEO, Screaming Frog SEO Spider, Google Ad Manager

Good..Better..Best from the Rest : FirstHive ! the future of CDP

Gaurav Shah
Sr. Executive in Customer Service at Prince Pipes and Fittings Ltd (501-1000 employees employees)

Use Cases and Deployment Scope

FirstHive is one of the best CDPs we use for a lot of Data Insights Campaign Execution and Data Analytics. Our problems like Independent Campaign Execution, and Prompt Data Analytics required anytime by Senior Management are fairly addressed by the product. The AI-based technology in Firsthive supports us to drive our business efficiently and focus on the right audience thereby helping us to get good ROI

Pros

  • Campaign Creation for Specific Audience or Market
  • Customer Data with Different Data Cuts
  • AI based Automation

Cons

  • Data Download Option
  • More Filters for more precise Data
  • More Advance Processing System

Most Important Features

  • Campaign Analytics
  • Automation
  • Segmentation

Return on Investment

  • Focus on right audience
  • Turning the Inactive Partners to Active ones
  • Quick Segmentation for last moment campaigns and assignments

FirstHive: user-friendly, easy-to-use, complete software

Incentivized
Verified User
Professional (10,001+ employees employees)

Use Cases and Deployment Scope

FirstHive represents a pretty good opportunity at an educational and didactic level in our University to experiment with

building a database collecting information related to potential customers (in

our case, the students themselves) to define their typical profiles. The use of the free trial helps the teaching staff in our courses explain interactively what information is needed to collect to determine a customer

platform.

Pros

  • The simple graphical interface makes the data collection work fast.
  • FirstHive is customer-centered in its setting if compared to other similar software.
  • The different models FirstHive offers give you the opportunity not to miss any fundamental information.

Cons

  • It would be good to allow setting the weight of each information entered to enable the user to define more accurate profiles according to the user's needs.
  • Sometimes, especially when we enter a lot of data, the software shows signs of slowness.
  • At first, the software may not be easy to use (primarily if used at an educational level). It would be helpful to implement pop-ups to explain all its features to inexperienced users.

Most Important Features

  • It helps to increase the interaction among our students also working remotely.
  • I appreciate the integration of the e-mails. It makes it easier to communicate and manage information within the same software.
  • Despite some difficulties, the post-data entry result is excellent and helps define customer profiles and then marketing strategies (even if we use it in the context of simulations).

Return on Investment

  • The software allows you to have all customer information at your fingertips at the same time. This facilitates the work even in the case of simulations at the didactic level.
  • The accurate processing of customer profiles has allowed us to get closer to the real world and determine effective product marketing strategies at the level of educational simulation.
  • Since it does not allow to download the e-mails list, it sometimes makes it difficult when there are many customers to profile.

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