Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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Seamless Data Flow: Users have found that First Hive offers a smooth and efficient data flow from their master data holder to the platform, meeting their expectations. This seamless integration ensures that users' data is easily transferred and accessible within the system.

Easy Campaign Management: First Hive simplifies campaign management for users with its intuitive interface, allowing for easy monitoring of interactions and effective campaign tracking. Users appreciate the user-friendly design, which enables them to manage campaigns without any difficulties.

Efficient Data Segmentation: Users value the ease of data segmentation in First Hive as it only takes a few clicks to segment customer data for targeted email marketing and SMS campaigns. This streamlined process saves time and effort while ensuring precise targeting for effective communication with customers.

1. Limited customization options for analytics dashboard: Some users have expressed dissatisfaction with the lack of flexibility in customizing the analytics dashboard to suit their specific needs. They feel that more customization options would allow them to tailor the dashboard's layout and metrics to better align with their business goals.

2. Complicated integration process: Several reviewers have found the integration process to be complex and challenging, requiring more time than anticipated. They suggest that providing clearer documentation or offering additional resources such as tutorials or guides could help streamline the integration experience.

3. Need for improvement in tech support: Some users feel that there is room for improvement in terms of the speed of resolution and effectiveness of tech support, particularly when it comes to customized microsites and mobile applications. They suggest enhancing response times and providing more comprehensive assistance to address technical issues promptly.

FirstHive has been highly effective in resolving the issue of manual data upload in the Portal through integration and execution campaigns, providing users with access to real-time data at any time. Users have found that decision making based on campaign performance in FirstHive has been helpful in driving ROI. The platform offers data security, ensuring the protection of users' information. It serves as a single platform for executing campaigns across all primary communication channels, resulting in a seamless data flow from master data holders to the platform. This eliminates the need to upload or download data for inbound marketing campaigns, making it easier to create marketing automation flows.

FirstHive's support for email marketing, SMS, and drift marketing has led to good open rates and cost optimization. The software has proven instrumental in managing comprehensive influencer loyalty programs, enabling customized personal communication with influencers and providing a competitive advantage. Users have been able to understand the value and ROI of the platform, resolving issues related to user connect, loyalty, data transparency, and quick response to customers.

FirstHive helps unify first-party data and create inbound marketing campaigns with personalized automated communication throughout the sales journey. By facilitating behavioral change in the target audience and providing insights into customer needs and requirements, users have been able to track and manage customer and lead behavior effectively. Additionally, the software has proven beneficial in creating customer journeys and enhancing customer reach through SMS and email campaigns.

Users appreciate FirstHive's ability to measure campaign performance and its easy communication capabilities, market insights, and flexibility. The software provides customer traction, more engagement, as well as cost-effective and efficient planning of marketing activities. With its single user profiling feature, FirstHive allows users to measure the effectiveness of their campaigns.

The customer service provided by FirstHive has been invaluable in resolving billing issues and offering ongoing support. Users highly value the customer reports and insights provided by FirstHive as they assist in designing effective campaigns. Notably, the software has improved email open rates and consolidated customer insights from various channels into one dashboard. Offering a cost-effective alternative to similar products on the market, FirstHive simplifies the execution of inbound SMS and EDM campaigns and facilitates the management of customer data with segmentation.

FirstHive's AI-based technology helps drive business efficiency and focus on the right audience, resulting in a good ROI. As an effective CDP platform for data insights, campaign execution, and data analytics, FirstHive is valuable for educational purposes in collecting information and defining customer profiles. Overall, users have found FirstHive to be a convenient all-in-one solution for email marketing, social media management, and SMS campaigns. The development team has been praised for their responsiveness and proactive approach, especially when working with a large customer base.

One of the key benefits of using FirstHive is the ability to track and manage customer and lead behavior, gaining valuable insights into customer needs and requirements. This allows users to create more targeted and personalized marketing campaigns that resonate with their audience. Additionally, FirstHive has proven beneficial in creating customer journeys, mapping out the entire customer experience from initial contact to conversion.

The platform also enhances customer reach and helps businesses grow through effective SMS and email campaigns. Users appreciate the ability to measure campaign performance, allowing them to analyze the success of their marketing efforts and make data-driven decisions.

FirstHive offers easy communication, market insights, and flexibility for marketers looking for a comprehensive solution. It provides customer traction, more engagement, as well as cost-effective and efficient planning of marketing activities. The software's single user profiling feature allows users to measure the effectiveness of their campaigns by tracking individual interaction and response rates.

Users have reported positive experiences with the customer service provided by FirstHive, finding it helpful in resolving billing issues and providing ongoing support. They also value the customer reports and insights provided by FirstHive, which assist in designing effective campaigns based on data analytics.

Overall, FirstHive has proven to be a valuable tool for businesses looking to streamline their marketing efforts, improve customer engagement, and drive ROI. With its user-friendly interface, diverse set of features, and responsive support team, it has become a go-to platform for many marketers seeking an all-in-one solution.

Oracle CX Marketing (formerly Oracle Marketing Cloud) is a solution designed to enable marketers to plan and execute automated marketing campaigns via email, display search, video advertising, and mobile while delivering a personalized customer experience for their prospects.

Oracle Marketing

Essential

Professional

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FirstHive

Customer Data

FirstHive Customer Data Platform (CDP) Demo

Social Media Management Demo | FirstHive

Create an Email Marketing Campaign in 2 minutes | FH Demo

Import Customers into Marketing Platform | FH Demo

Likelihood to Recommend

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions &amp; transactions such as  ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. <br><br>We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product &amp; also delivers a cross channel campaign orchestration capability on the unified customer data set. <br><br>With FirstHive, enterprises have experienced upto 6X jump in their Marketing ROI metrices. FirstHive has customer deployments across Indo-Pacific and US regions today including in some of the leading BFSI, FMCG &amp; Manufacturing enterprises.

FirstHive - A Full Stack Customer Data Platform

Firsthive is an Intelligent Customer Data Platform that builds Unique Customer Identities by ingesting data from all sources of customer interactions & transactions such as  ERP, CRM, Website, Social, PoS, mobile app, customer care, etc. 

We are world's first CDP to use Machine Learning for building unified customer identities and layer it with actionable campaign targeting recommendations to deliver disproportionate jump in Marketing ROI. FirstHive is a privacy by design, GDPR compliant product & also delivers a cross channel campaign orchestration capability on the unified customer data set.

Customer Data Management

Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.

Account Scoring

This may include scoring for leads, customer accounts, buying intent, and personas.

Customer Data Governance

Includes consent management to comply with GDPR and data privacy standards as well as protect PII information.

Data Connectors

Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.

Data Enhancement

Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.

Data Ingestion

The ability to collect, validate, standardize, and map customer data from first or third-party sources.

Data Storage

Data consolidation and warehousing capabilities.

Data Visibility

The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.

Event Data

Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.

Identity Resolution

Leverages centralized data flow to identify and sync leads, prospects, and customer accounts and deduplicate user information while addressing issues such as third-party cookie deprecation.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Tag Management

Tag library

The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

Tag variable mapping

The software allows users to manipulate data and map it to known variables in the tag without custom development.

Ease of writing custom tags

The software allows users to create and implement custom tags when a certain tag is not among the available templates.

Rules-driven tag execution

The software allows for flexible tag firing based on multi-part load rules, as well as tag sequencing and dependencies.

Tag performance monitoring

The software tracks things like tag load time, blocking tags, uptime / response time, and tag killing, and sends alerts.

Page load times

The tag management software has helped improve page load speeds.

Mobile app tagging

The software can manage tags for mobile apps as well as websites.

HTML5 support

Custom tags (parameters)

Provides custom tagging capabilities through parameters.

Custom tags through JavaScript/HTML own tags

Synchronous tag support

Asynchronous tag support

Auto-detect tag from code snippet

Auto-detecting of tags from code snippets.

Automatic tag compression

Library of JavaScript extensions

The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

Senior Manager - Digital Marketing

FirstHive 2022-06-05 09:47:28

Sr. Executive

FirstHive 2022-05-12 05:14:28

FirstHive 2021-12-02 09:00:51

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FirstHive

Overview

What is FirstHive?