Fliptop turned our heads around
Rating: 9 out of 10
February 23, 2015
MF
Vetted Review
Verified User
1 year of experience
Fliptop is being used:
- To target accounts most likely to create winnable opportunities.
- To focus sales resource on those opportunities we are more likely to win.
- Listening to customers - very responsive customer success team.
- Working with customers to build the most predictable model.
- Easy to set up and get useful reporting quickly.
- Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
- We have identified the key market segments that drove over 50% of our growth last year.
- Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
- Infer,lattice,everstring
We pushed Fliptop through to preferred vendor because (at that time):
- Fast set up time with zero cost
- Public appexchange listing (passed salesforce security)
- Demonstrated best understanding of our requirements