Fliptop (Discontinued Product)

Fliptop (Discontinued Product)

Score 8.4 out of 10
Fliptop (Discontinued Product)

Overview

What is Fliptop (Discontinued Product)?

Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is...
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Recent Reviews

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Pricing

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Fliptop (Discontinued Product)

Fliptop (Discontinued Product)

N/A
Unavailable

What is Fliptop (Discontinued Product)?

Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions. Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

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Product Details

What is Fliptop (Discontinued Product)?

Fliptop was a predictive analytics application combining public web data with internal CRM and marketing data to score leads, identify target companies and trigger marketing actions.

Fliptop was acquired by LinkedIn in 2015 and integrated with LinkedIn products. Fliptop is no longer available as a standalone product.

Fliptop (Discontinued Product) Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

 (6)

Reviews

(1-1 of 1)
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February 23, 2015

Fliptop turned our heads around

Mark Farnell | TrustRadius Reviewer
Mark Farnell
Marketing Operations Director
NewVoiceMedia (Information Technology and Services, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Use Cases and Deployment Scope
Fliptop is being used:

  • To target accounts most likely to create winnable opportunities.
  • To focus sales resource on those opportunities we are more likely to win.
Pros and Cons
  • Listening to customers - very responsive customer success team.
  • Working with customers to build the most predictable model.
  • Easy to set up and get useful reporting quickly.
  • A little more explanation of how different factors can affect the model in terms of the customer objectives - they've really listened here and have really focussed on the changes we needed to make.
  • Update specific fields/features e.g. multi-currency support (now done), non-confusing field names (being released), custom fiscal years for reporting (coming I believe)
Likelihood to Recommend
1. Be sure to specify and understand the impact on your model when looking at volume versus value factors.
2. Ask all your potential vendors about set-up costs and time.
3. Understand, with any predictive model, how it will affect both marketing and sales - a predictive tool should bring the two closer together.
4. Remember - its predictive, not all-knowing and brief/train your teams accordingly.
Return on Investment
  • Before fliptop around 50% of our MQLs were in lower quality accounts, that number has reduced to around 15%.
  • We have identified the key market segments that drove over 50% of our growth last year.
  • Real focus for the marketing teams and intel on where to focus key email and nurture campaigns.
Alternatives Considered
  • Infer,lattice,everstring
We pushed Fliptop through to preferred vendor because (at that time):

  • Fast set up time with zero cost
  • Public appexchange listing (passed salesforce security)
  • Demonstrated best understanding of our requirements

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