TrustRadius
Twitter analytics: Understand followers, influencers; competitive research.https://dudodiprj2sv7.cloudfront.net/product-logos/X9/P3/O9IQDA6RXHEL.pngMozFollowerwonk - Funny Name, Good Insight2014-06-27T22:17:57.002ZFollerwonk has been utilized in our marketing department for the past several months to help increase the efficiency of our social media strategy. By identifying when our followers are most active on social media, we are able to better target our message and get the most utility out of each tweet. By being more efficient with the times we are tweeting, we can make sure the message we are delivering will hit the maximum number of users possible.,Graphical representation of data. Followerwonk does a good job of graphically representing the most active times for your followers. It makes it very easy to be able to make educated business decisions at a glance.
Connections with Buffer. The Marketing team utilizes Buffer to schedule social media posts and to analyze interactions with posts. Followerwonk seamlessly integrates with this tool to automatically schedule tweets with the most popular times. This is important for us because as our follower count grows, the usage trends may also change. Followerwonk allows us to stay in front of the most number of people possible.
Twitter segmentation. Followerwonk makes finding new, relevant users incredibly easy. By enabling a search feature that combs through Twitter profiles for keywords, I am able to find incredibly relevant users to follow.,I would like to see some additional social media channels other than Twitter.
It would be nice to be able to do additional drill-downs on sorted follower lists to help segment followers even further.
Having a real-time push to partner applications like Buffer and include some of the Followerwonk data in the Buffer reports.,7,One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.,,1,6Ryan Williams, MBAGet Twitter Smart with Followerwonk2014-04-11T20:14:49.338ZWe have a small boutique agency that facilitates smart digital marketing. We primarily use the tool to help clients realize and optimize their twitter presence. We have also used Followerwonk for our own Twitter efforts to help us find more relevant followers and users to follow. It helps us address reach and influence in our specific local target market.,Allows you to search for Twitter users based on a keyword or trait
Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
Track Twitter followers over time
Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.,More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
Improvements to the Bio Word Cloud of followers in the Followers tab,9,Followerwonk has allowed us to give clients a way to be much more efficient with their time online, saving them money by allocating their time much more appropriately online. What they were able to do on Followerwonk in an hour would have taken them days and frankly wouldn't have been possible without the tool.
Followerwonk allowed us to help a client piggyback off of competitor's users to find new business quickly and really quite easily.,,9Abby TeunissenFollowerWonk Review 4/11/20142014-04-12T21:24:46.992ZFollowerWonk is used to supplement other social media monitoring and management tools. It is used by our digital marketing and content teams to provide deeper insight into our clients' Twitter followers and to help refine a client's content strategy. This is a great tool for any agency because it is able to sort Twitter followers by a number of different variables, most notably by the number of followers. FollowerWonk will provide a breakdown of followers to any Twitter account by social authority, helping determine which handles are worth reaching out to.,Analyzing followers by region.
Breaking out followers by social authority to inform outreach and content strategies.
Exporting a full list of followers with bios and additional account information.,To analyze a handle's followers, be prepared to wait up to 24 hours for the full report to be generated.
There is no way for FollowerWonk to backfill follower number data, so you will only be able to use the tracking feature after you have begun to track a handle.
The limit on the number of followers that can be sorted within the platform is fairly low, so big brands will have trouble with some of FollowerWonk's functionality.,8,Insights from FollowerWonk have been used in proposals to help our agency win over new clients.
Identifying your ideal posting times helps maximize the organic reach of your Tweets.
The tracking feature, once implemented, increases efficiency by eliminating the need to dig through the Twitter Analytics platform.,,9Christopher WilsonReview of Followerwonk2014-05-01T16:07:16.302ZFollowerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, marketing strategies, and outreach campaigns. It helped us find thought leaders and industry moguls. We were able to expand clients' reach and audience through partnerships with prominent industry bloggers and journalists.,Followerwonk does a great job of providing a way to compare several Twitter users.
I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.,I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.,8,It helped us create personas for clients, which in turn improved our market research and targeting.,,7Verified User
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Followerwonk
19 Ratings
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