Followerwonk

I wanted to see the segments of followers so by using the sort functionality I could see the account's age, following, and social authority to understand the followers we have.

Followerwonk is a great supplement for our clients when working on brand campaigns or monthly reporting - this helps us to find additional areas where we've performed strongly on Twitter. When we're running outreach campaigns or pushing new content to the web, Followerwonk helps us to present more robust analytics to our clients, find potential influencers for outreach, and better understand where to optimize and improve our campaigns. This has also helped us to find outreach candidates for PR or additional folks that might be interested in products or services.

If you need to understand your audiences or your competitors' audiences, Followerwonk is an excellent tool for that. Unfortunately it is only for Twitter, so if you are looking to understand your followers on other networks you will want to use another tool with more robust network connections. However, if all you need is Twitter it's an excellent tool.

I would not recommend Followerwonk to a company who wasn't taking their Twitter strategy seriously. If it's something that receives very little attention or something that isn't being contributed to with any regularity or consistency, there's little need to understand more about your customers and users. However, there if social media is a component that is critical in your industry or in your business, knowledge is the key to success. Followerwonk allows your social media team to have the deep insight they need to make impressions on Twitter. The Followerwonk tool also allows you to become and remain competitive against others in your space by seeing how you stack up against them, who they follow, and what authority they have on Twitter.

Followerwonk is well-suited for those who are active and at least semi-influential on Twitter. Conversely, it is also very helpful for those just starting out on Twitter as the compare users tab allows for deep comparison to competitors or to those users who you aspire to become more like me in terms of Twitter activity and influence. The many, many analyzation metrics make Followerwonk a very valuable tool for Twitter users looking to grow or just polish their presence, both businesses and individuals alike. I'd recommend Follwerwonk for those who seek to better analyze and refine their social media influence.

I use Followerwonk for market research and finding new industry leaders, and would recommend its service if a colleague approached me with the same desire.

This is a great research and monitoring tool to supplement a social media management tool, but keep in mind that FollowerWonk is only able to examine Twitter data. This platform is great at what it does, and it is a great value-added tool for a Moz pro subscription, which is necessary for anyone serious about SEO.