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Followerwonk

Followerwonk

Overview

What is Followerwonk?

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

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Recent Reviews

TrustRadius Insights

Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their …
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Review of Followerwonk

8 out of 10
December 04, 2014
Followerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, …
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Pricing

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Target

$29.00

Cloud
per month

Multitask

$79.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Followerwonk?

Followerwonk Competitors

Followerwonk Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

Audiense are common alternatives for Followerwonk.

The most common users of Followerwonk are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(23)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their social media strategies. By identifying the most active times for followers on social media, Followerwonk allows users to target their messages more effectively, optimizing tweet timing to maximize reach. This tool is particularly valuable for boutique agencies in improving clients' Twitter presence and finding relevant followers. Followerwonk assists in reaching the target market and increasing both reach and influence. It is often used alongside other social media monitoring and management tools by digital marketing and content teams, providing deeper insights into clients' Twitter followers and refining content strategies. With its ability to sort and view followers based on different metrics, Followerwonk aids in market research, persona creation, and the development of effective marketing strategies and outreach campaigns. It facilitates the discovery of thought leaders and industry influencers, expanding clients' reach and audience. Overall, Followerwonk provides valuable data, robust analytics for outreach campaigns, and optimization opportunities for enhancing Twitter performance.

Graphical representation of follower activity: Many users have praised Followerwonk for its ability to graphically represent the most active times for followers. This feature has been described as making it easy for users to make educated business decisions at a glance.

Seamless integration with Buffer: Several reviewers have appreciated the seamless integration between Followerwonk and Buffer, a social media scheduling and analysis tool. This integration allows for automatic scheduling of tweets based on the most popular times. Users have found this particularly important as their follower count grows and usage trends may change.

Twitter segmentation feature: A significant number of users have found Followerwonk's Twitter segmentation feature incredibly useful. By enabling a search feature that combs through Twitter profiles for keywords, users are able to find highly relevant users to follow.

Cons:

  1. Limited Social Media Channels: Some users have expressed the need for additional social media channels other than Twitter to be integrated into the platform, in order to effectively manage their followers across different platforms.
  2. Lack of Advanced Segmentation Options: Several reviewers have mentioned that they would like more options to segment their followers and perform drill-downs on sorted follower lists. This would allow them to better analyze and target specific groups within their audience.
  3. Slow Report Generation Time: A common complaint among users is the long wait time of up to 24 hours for the full report to be generated when analyzing a handle's followers. This delay can hinder timely decision-making and limit real-time insights into follower demographics and behaviors.

Users commonly recommend Followerwonk for its convenience and pricing structure, which they find unbeatable. They appreciate its user-friendly interface and affordable cost, making it an attractive option for social media management.

Additionally, users recommend utilizing Followerwonk to compare users and for benchmarking purposes. This feature allows businesses to gain insights into their competition and identify areas where they can improve.

Another common recommendation is to use Followerwonk for reaching influencers on Twitter. This tool provides valuable data on social authority and company efforts, making it a valuable asset for SEOs and social media activities. Although some users believe there are better tools for finding specific users, Followerwonk is highly praised for its features and usefulness in complementing other social reporting tools.

Attribute Ratings

Reviews

(1-7 of 7)
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Ryan Williams, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • One initiative our team launched was a series of educational webinars. We have been able to add an average of six new leads per webinar because of social media. If the messages had been delivered at non-peak times, there would be less likelihood of success.
  • When it comes to social media, it's difficult to nail down specific ROI without referencing a specific campaign. However, our team has seen a consistent follower growth with increasing RT's and Favorites. I attribute this to the right content hitting the right people at the right time.
  • Our team has uncovered a number of valuable relationships with other Twitter users in our industry that have helped us increase the reach of our overall marketing message. These relationships were uncovered using Followerwonk's keyword search.
Abby Teunissen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Followerwonk has allowed us to give clients a way to be much more efficient with their time online, saving them money by allocating their time much more appropriately online. What they were able to do on Followerwonk in an hour would have taken them days and frankly wouldn't have been possible without the tool.
  • Followerwonk allowed us to help a client piggyback off of competitor's users to find new business quickly and really quite easily.
Christopher Wilson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Insights from FollowerWonk have been used in proposals to help our agency win over new clients.
  • Identifying your ideal posting times helps maximize the organic reach of your Tweets.
  • The tracking feature, once implemented, increases efficiency by eliminating the need to dig through the Twitter Analytics platform.
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