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Followerwonk

Followerwonk

Overview

What is Followerwonk?

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

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Recent Reviews

TrustRadius Insights

Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their …
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Review of Followerwonk

8 out of 10
December 04, 2014
Followerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, …
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Pricing

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Target

$29.00

Cloud
per month

Multitask

$79.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Followerwonk?

Followerwonk Competitors

Followerwonk Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

Audiense are common alternatives for Followerwonk.

The most common users of Followerwonk are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(23)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their social media strategies. By identifying the most active times for followers on social media, Followerwonk allows users to target their messages more effectively, optimizing tweet timing to maximize reach. This tool is particularly valuable for boutique agencies in improving clients' Twitter presence and finding relevant followers. Followerwonk assists in reaching the target market and increasing both reach and influence. It is often used alongside other social media monitoring and management tools by digital marketing and content teams, providing deeper insights into clients' Twitter followers and refining content strategies. With its ability to sort and view followers based on different metrics, Followerwonk aids in market research, persona creation, and the development of effective marketing strategies and outreach campaigns. It facilitates the discovery of thought leaders and industry influencers, expanding clients' reach and audience. Overall, Followerwonk provides valuable data, robust analytics for outreach campaigns, and optimization opportunities for enhancing Twitter performance.

Graphical representation of follower activity: Many users have praised Followerwonk for its ability to graphically represent the most active times for followers. This feature has been described as making it easy for users to make educated business decisions at a glance.

Seamless integration with Buffer: Several reviewers have appreciated the seamless integration between Followerwonk and Buffer, a social media scheduling and analysis tool. This integration allows for automatic scheduling of tweets based on the most popular times. Users have found this particularly important as their follower count grows and usage trends may change.

Twitter segmentation feature: A significant number of users have found Followerwonk's Twitter segmentation feature incredibly useful. By enabling a search feature that combs through Twitter profiles for keywords, users are able to find highly relevant users to follow.

Cons:

  1. Limited Social Media Channels: Some users have expressed the need for additional social media channels other than Twitter to be integrated into the platform, in order to effectively manage their followers across different platforms.
  2. Lack of Advanced Segmentation Options: Several reviewers have mentioned that they would like more options to segment their followers and perform drill-downs on sorted follower lists. This would allow them to better analyze and target specific groups within their audience.
  3. Slow Report Generation Time: A common complaint among users is the long wait time of up to 24 hours for the full report to be generated when analyzing a handle's followers. This delay can hinder timely decision-making and limit real-time insights into follower demographics and behaviors.

Users commonly recommend Followerwonk for its convenience and pricing structure, which they find unbeatable. They appreciate its user-friendly interface and affordable cost, making it an attractive option for social media management.

Additionally, users recommend utilizing Followerwonk to compare users and for benchmarking purposes. This feature allows businesses to gain insights into their competition and identify areas where they can improve.

Another common recommendation is to use Followerwonk for reaching influencers on Twitter. This tool provides valuable data on social authority and company efforts, making it a valuable asset for SEOs and social media activities. Although some users believe there are better tools for finding specific users, Followerwonk is highly praised for its features and usefulness in complementing other social reporting tools.

Attribute Ratings

Reviews

(1-2 of 2)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
Followerwonk allows you to sort and view followers based on different metrics which is far easier than looking at followers in the platform itself and can help you understand the audience.
  • Sorting/Segmenting Followers
  • Benchmarking followers
  • Identifying Followers
  • The interface could be modernised and be slicker in my opinion.
I wanted to see the segments of followers so by using the sort functionality I could see the account's age, following, and social authority to understand the followers we have.
  • Sorting
  • Comparisons/benchmarking
  • This has allowed us to understand our followers which has improved content.
I really like the tool for some great insights but you also need another tool for other insights too. It is a great asset to the toolbox and not an all-rounder.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
The marketing department of my company uses Followerwonk to evaluate our clients' Twitter presence as well as the presence of our clients' competitors. It helps us understand true reach, especially when working with influencers who may claim a larger reach than they actually have. For example, an influencer may have 150,000 followers, but Followerwonk allows us to see how many of those followers are active on Twitter. This has helped us give our clients real data that is incredibly valuable.
  • Analyze Twitter audiences
  • Follow and unfollow
  • Would love this to be available for Instagram
If you need to understand your audiences or your competitors' audiences, Followerwonk is an excellent tool for that. Unfortunately it is only for Twitter, so if you are looking to understand your followers on other networks you will want to use another tool with more robust network connections. However, if all you need is Twitter it's an excellent tool.
  • While Followerwonk hasn't impacted our own ROI, it impacts our clients' understanding of their own KPIs.
Hootsuite and Followerwonk are very different tools. One is great for planning posts and content, and the other is great for audience analysis.
I've never used their support. I've never needed to.
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