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What is Followerwonk?

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

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Recent Reviews

TrustRadius Insights

Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their …
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Review of Followerwonk

8 out of 10
December 04, 2014
Followerwonk helped us do market research for our clients. We also used the tool to create personas for clients' prospective audience, …
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Product Details

What is Followerwonk?

Followerwonk Competitors

Followerwonk Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Twitter analytics: Understand followers, influencers; competitive research. Formerly from Moz, Followerwonk is presently its own company since 2017.

Audiense are common alternatives for Followerwonk.

The most common users of Followerwonk are from Small Businesses (1-50 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Followerwonk has become an essential tool for marketing departments, boutique agencies, and digital marketing teams to enhance their social media strategies. By identifying the most active times for followers on social media, Followerwonk allows users to target their messages more effectively, optimizing tweet timing to maximize reach. This tool is particularly valuable for boutique agencies in improving clients' Twitter presence and finding relevant followers. Followerwonk assists in reaching the target market and increasing both reach and influence. It is often used alongside other social media monitoring and management tools by digital marketing and content teams, providing deeper insights into clients' Twitter followers and refining content strategies. With its ability to sort and view followers based on different metrics, Followerwonk aids in market research, persona creation, and the development of effective marketing strategies and outreach campaigns. It facilitates the discovery of thought leaders and industry influencers, expanding clients' reach and audience. Overall, Followerwonk provides valuable data, robust analytics for outreach campaigns, and optimization opportunities for enhancing Twitter performance.

Graphical representation of follower activity: Many users have praised Followerwonk for its ability to graphically represent the most active times for followers. This feature has been described as making it easy for users to make educated business decisions at a glance.

Seamless integration with Buffer: Several reviewers have appreciated the seamless integration between Followerwonk and Buffer, a social media scheduling and analysis tool. This integration allows for automatic scheduling of tweets based on the most popular times. Users have found this particularly important as their follower count grows and usage trends may change.

Twitter segmentation feature: A significant number of users have found Followerwonk's Twitter segmentation feature incredibly useful. By enabling a search feature that combs through Twitter profiles for keywords, users are able to find highly relevant users to follow.


  1. Limited Social Media Channels: Some users have expressed the need for additional social media channels other than Twitter to be integrated into the platform, in order to effectively manage their followers across different platforms.
  2. Lack of Advanced Segmentation Options: Several reviewers have mentioned that they would like more options to segment their followers and perform drill-downs on sorted follower lists. This would allow them to better analyze and target specific groups within their audience.
  3. Slow Report Generation Time: A common complaint among users is the long wait time of up to 24 hours for the full report to be generated when analyzing a handle's followers. This delay can hinder timely decision-making and limit real-time insights into follower demographics and behaviors.

Users commonly recommend Followerwonk for its convenience and pricing structure, which they find unbeatable. They appreciate its user-friendly interface and affordable cost, making it an attractive option for social media management.

Additionally, users recommend utilizing Followerwonk to compare users and for benchmarking purposes. This feature allows businesses to gain insights into their competition and identify areas where they can improve.

Another common recommendation is to use Followerwonk for reaching influencers on Twitter. This tool provides valuable data on social authority and company efforts, making it a valuable asset for SEOs and social media activities. Although some users believe there are better tools for finding specific users, Followerwonk is highly praised for its features and usefulness in complementing other social reporting tools.

Attribute Ratings


(1-7 of 7)
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Ryan Williams, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Graphical representation of data. Followerwonk does a good job of graphically representing the most active times for your followers. It makes it very easy to be able to make educated business decisions at a glance.
  • Connections with Buffer. The Marketing team utilizes Buffer to schedule social media posts and to analyze interactions with posts. Followerwonk seamlessly integrates with this tool to automatically schedule tweets with the most popular times. This is important for us because as our follower count grows, the usage trends may also change. Followerwonk allows us to stay in front of the most number of people possible.
  • Twitter segmentation. Followerwonk makes finding new, relevant users incredibly easy. By enabling a search feature that combs through Twitter profiles for keywords, I am able to find incredibly relevant users to follow.
  • I would like to see some additional social media channels other than Twitter.
  • It would be nice to be able to do additional drill-downs on sorted follower lists to help segment followers even further.
  • Having a real-time push to partner applications like Buffer and include some of the Followerwonk data in the Buffer reports.
Abby Teunissen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Allows you to search for Twitter users based on a keyword or trait
  • Analyze anyone’s Twitter followers or the accounts they follow based on a variety of metrics
  • Track Twitter followers over time
  • Sort your followers or those you follow based on name, days on Twitter, tweet count, etc.
  • More Account viewing options on the track followers tab outside of yours and defined competitor's accounts
  • Improvements to the Bio Word Cloud of followers in the Followers tab
December 04, 2014

Review of Followerwonk

Score 8 out of 10
Vetted Review
Verified User
  • Followerwonk does a great job of providing a way to compare several Twitter users.
  • I also really like the way Followerwonk makes it so easy to analyze and compare Twitter followers.
  • I would have to use Followerwonk and other tools a lot more to find gaps and ways that Followerwonk could improve its service.
Christopher Wilson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Analyzing followers by region.
  • Breaking out followers by social authority to inform outreach and content strategies.
  • Exporting a full list of followers with bios and additional account information.
  • To analyze a handle's followers, be prepared to wait up to 24 hours for the full report to be generated.
  • There is no way for FollowerWonk to backfill follower number data, so you will only be able to use the tracking feature after you have begun to track a handle.
  • The limit on the number of followers that can be sorted within the platform is fairly low, so big brands will have trouble with some of FollowerWonk's functionality.
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