Recent Reviews

Folloze honest review

3 out of 10
May 18, 2022
It is used for creating an experienced board. for various pieces of content that are uploaded to the portal. There are 2 mainboards on …
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Product Details

What is Folloze?

Folloze is on a mission to empower B2B marketing teams looking to respond to a new generation of B2B buyers by creating the industry's leading Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, all personalized to their own individual customer journey.

Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.

Folloze Features

  • Supported: ABM
  • Supported: Channel marketing
  • Supported: Demand Generation
  • Supported: Folloze live events
  • Supported: Sales Orchestration
  • Supported: 6sense solution

Folloze Screenshots

The Folloze Buyer Experience Platform.

Folloze harnesses deep buyer insights, sales orchestration and AI to empower sales and marketing teams. In minutes, create personalized experiences and micro-targeted campaigns that engages today’s savvy B2B buyer across the entire customer journey.Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns dramatically increase engagement to impact revenue across the customer lifecycle.Folloze takes you way beyond page views, opens and clicks.

Enjoy deeper insights that measure your target customers’ serious interest in your offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – all for each and every asset they engage with throughout their journey. Every single metric tracked for you in the Folloze dashboard was designed to help the Demand Gen team determine exactly when is the right time for for sales to engage potential buyers – and when to hold off.The endless slog of building microsites and landing pages is over.

With Folloze, any B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them – no more guessing what your buyers will like. B2B demand generation campaigns and programs powered by Folloze are far more engaging, improving brand awareness and Call-to-Action success, meaning higher conversions and warmer pipeline of well-qualified leads.Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions. All while leveraging Collaborative Marketing and Sales Motions.Intelligent content nomination.

Leverage Artificial intelligence to recommend content – at both build time as well as in real-time – and automatically deliver the most relevant and highest-performing content, dynamic messaging, and specific imagery, that accounts and contacts will find truly valuable and engaging. This also enables Account engagement analyticsFolloze allows sophisticated B2B marketing and sales orchestration plays.

Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is a perceived true 1-to-1 engagement with potential customers, resulting in improved conversion rates across the entire buyer’s journey.

Folloze Videos

Watch Folloze discusses the potential of digital live events and the top-5 strategies that will help drive growth in 2022.

Watch In a digital-first marketplace, the most engaging, successful events are becoming smaller and more personal. For frontline marketers, Folloze Live Events aims to deliver memorable and unique virtual event experiences.

Watch From Folloze and Laura Ramos, VP and Principal Analyst from Forrester, a webcast of guidance for evolving the performance of core account-based programs.

Watch Marlowe Fenne, ABM Senior Manager at FireEye with Randy Brasche, VP Marketing at Folloze provide advice on how frontline marketers can become the digital architects of data-driven and personalized buyer experiences.

Watch An overview of the Folloze Buyer Experience platform, including specific use cases that support each stage of the buyer journey

Watch An overview of Folloze Live Events, a brand new way for frontline marketers to execute targeted virtual events, with no technical support or expertise required

Folloze Downloadables

Folloze Integrations

Folloze Competitors

Folloze Customer Size Distribution

Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)100%

Folloze Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish


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Frequently Asked Questions

What is Folloze?

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.

What is Folloze's best feature?

Reviewers rate Support Rating highest, with a score of 7.3.

Who uses Folloze?

The most common users of Folloze are from Enterprises (1,001+ employees) and the Information Technology & Services industry.

Reviews and Ratings




(1-4 of 4)
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Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Folloze as a gateway to conduct personalized experiences with inbound prospects. The tool allows an organization to inject 3rd party intent, and curate a relevant experience based on their topic of interest. It allows us to maintain visibility on the interest areas of prospects, and ensure they are followed up in accordance with the topic and content that best aligns with them.
  • Hyper-Personalisation
  • Account Based Targeting
  • Intent Data
  • HTML Email Engine
  • Available Content Modules
  • More modules that can be personalised
This product is great for Product Landing Pages, Gated Content Pages, and Event Registration Pages. There is work I'm sure being done to integrate better with hybrid event providers. It is great for intent targeting, and account sprint activations. I would say the platform is in the midst to ensure the product is less of a resource hub and more of an indistinguishable intelligent content experience that looks no different from a corporate webpage - but more agile.
The platform is easy to use and operate. The platform is in the midst of a transition to be even more comprehensive from a back-end configuration point of view; but impactful nonetheless to creating easy campaigns and experiences in little time - that deliver results. The tool is extremely easy to personalize and connect with intent providers.
The team goes the extra mile to ensure prompt support and assistance in executing an impactful campaign. We have worked with them on numerous experiences, that were beyond out-of-box functionality, and they were very helpful in ensuring the project delivery and support were of a high caliber. Great support was provided.
Score 3 out of 10
Vetted Review
Verified User
Review Source
It is used for creating an experienced board. for various pieces of content that are uploaded to the portal. There are 2 mainboards on which we operate and both have similar features and functionalities.
  • experience boards
  • video hosting
  • videos are hard to upload
  • superscript functioning is hard
  • to many buttons to click to make one video look feasible
  • features in one board are hard to duplicate on the other
it is hard to upload videos. too many buttons to click. not easy to use.
for every small thing, we have to go to the team and make them do it. things keep disappearing from the board
good service
Score 10 out of 10
Vetted Review
Verified User
Review Source
I use Folloze to drive content out to my key customers and prospects within our customer base.
  • quick upload of content
  • quick design features
  • integrates with Marketo
  • more design options
  • giving my sales access to the reporting
  • getting more templates
Folloze helps you in prospecting and getting content out fast to your clients
you need a bit of training but other than that is quite easy to use, but difficult when you want to understand who can view and who not and if you want to exclude domains from viewing
take too long to answer questions but might have to do what package you book?
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Folloze in Growth Marketing as a tool that allows us to deliver campaign messaging and communications to our accounts. The tool leverages insights to recommend content and messaging in a simple, automated, personalized marketing
  • automation
  • campaign delivery
  • personalized marketing
  • reporting
Folloze comes with ease, and if there are any areas of question the Folloze team is always readily available with assistance. Also, many helpful tutorials exist within the tool to help create the perfect personalized account experience within Folloze.
The customer success team is always very helpful and knowledgeable!