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Folloze

Folloze

Overview

What is Folloze?

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…

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Learn from top reviewers

Folloze has proved to be an excellent tool for enhancing consumer relationships

Rating: 9 out of 10
November 22, 2024
IncentivizedVetted ReviewVerified User
Using Folloze and the tools it provided, we were able to produce marketing and email campaigns and tailored landing sites rapidly. This removes the requirement for previously ...
Continue reading
Mahendra Pandey
Employee - Information Technology
Web Developer
Depex Technologies
Folloze3 years of experience

Folloze is a great platform with a very helpful support team.

Rating: 8 out of 10
October 15, 2024
IncentivizedVetted ReviewVerified User
Folloze lets users quickly schedule messages, regulate information availability, and create email campaigns. Overall, this platform is the best fit for account-based marketing...
Continue reading
Kirthik Raja
Executive - Marketing
Digital Marketing Executive
Exemplifi
Folloze4 years of experience

Personalized ABM at scale and great customer service!

Rating: 9 out of 10
August 12, 2024
IncentivizedVetted ReviewVerified User
It's an easy and quick way to create personalized ABM programs. Once you have your first few templates saved, it's easy to copy and use them on other boards to keep the same l...
Continue reading
Volodymyr Kysil
Manager - Sales
Sales Manager
DICEUS
Folloze3 years of experience

Easy and Powerful ABM Tool

Rating: 8 out of 10
July 28, 2024
IncentivizedVetted ReviewVerified User
You can use Folloze to communicate with multiple recipients at the same time and schedule follow-ups for later. We have been able to roll out multiple initiatives within the d...
Continue reading
Illia Pinchuk
C-Level Executive - Information Technology
CEO
DICEUS
Folloze5 years of experience

Folloze gives the competitive advantage

Rating: 7 out of 10
July 24, 2024
Vetted ReviewVerified User
Folloze acts as a one-stop solution for Account-based marketing, that has helped us in targeting specific accounts and engage with key decision makers. It helped in streamlini...
Continue reading
Arpit Dave
Program Manager - Product Management
Manager - CRM & Marketing Automation
SentinelOne
Folloze8 years of experience
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Pricing

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Folloze

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

See Folloze in Action

Tourial
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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.7
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.4
Avg 7.8

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7.3
Avg 8.0

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7
Avg 7.9

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

7.8
Avg 8.4
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Product Details

What is Folloze?

Folloze states their mission is to empower B2B marketing teams looking to respond to a new generation of B2B buyers through their Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, personalized to their own individual customer journey.

Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.

Folloze Features

  • Supported: ABM
  • Supported: Channel marketing
  • Supported: Demand Generation
  • Supported: Folloze live events
  • Supported: Sales Orchestration
  • Supported: 6sense solution

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions. Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks. Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages. B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination. Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.Screenshot of Folloze's B2B marketing and sales orchestration plays. Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

Folloze Videos

Watch Folloze discusses the potential of digital live events and the top-5 strategies that will help drive growth in 2022.

Watch In a digital-first marketplace, the most engaging, successful events are becoming smaller and more personal. For frontline marketers, Folloze Live Events aims to deliver memorable and unique virtual event experiences.

Watch From Folloze and Laura Ramos, VP and Principal Analyst from Forrester, a webcast of guidance for evolving the performance of core account-based programs.

Watch Marlowe Fenne, ABM Senior Manager at FireEye with Randy Brasche, VP Marketing at Folloze provide advice on how frontline marketers can become the digital architects of data-driven and personalized buyer experiences.

Watch An overview of the Folloze Buyer Experience platform, including specific use cases that support each stage of the buyer journey

Watch An overview of Folloze Live Events, a brand new way for frontline marketers to execute targeted virtual events, with no technical support or expertise required

Folloze Integrations

Folloze Competitors

Folloze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish

Folloze Downloadables

Frequently Asked Questions

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.

Uberflip, PathFactory, and Hushly are common alternatives for Folloze.

Reviewers rate Personalization and Engagement data tracking highest, with a score of 8.1.

The most common users of Folloze are from Enterprises (1,001+ employees).

Folloze Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)100%
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 46)

Personalized ABM at scale and great customer service!

Rating: 9 out of 10
Incentivized
August 12, 2024
VK
Volodymyr Kysil
Sales Manager
DICEUS (Computer Software, 51-200 employees)
Vetted Review
Verified User
Folloze
3 years of experience
Use Cases and Deployment Scope
It's an easy and quick way to create personalized ABM programs. Once you have your first few templates saved, it's easy to copy and use them on other boards to keep the same look by only changing the important parts. You can change a lot about your board without giving up too much power. With SSO, two-factor authentication, and the personalization tool, the Folloze team has really stepped up its security response across the board. It also listens to and acts on customer comments very well.
Pros
  • Enhances security with SSO, two-factor authentication and personalization tool.
  • Allows easy creation of boards without needing complex board construction.
  • Offers a quick and efficient method for creating personalized ABM programs.
Cons
  • Inquiry on how to get drill-down metrics for user persona improvement.
  • Need for links to common file storage platforms.
  • Recent addition of a knowledge base for product setup videos.
Likelihood to Recommend
I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity.

Folloze is a great platform with a very helpful support team.

Rating: 8 out of 10
Incentivized
October 15, 2024
KR
Kirthik Raja
Digital Marketing Executive
Exemplifi (Publishing, 11-50 employees)
Vetted Review
Verified User
Folloze
4 years of experience
Use Cases and Deployment Scope
Folloze lets users quickly schedule messages, regulate information availability, and create email campaigns. Overall, this platform is the best fit for account-based marketing efforts. Folloze's customizing features enable one to design websites specifically for every market niche while maintaining a cohesive story.
Pros
  • Robust data integrations.
  • Helps improve interactions with clients and engagement.
  • You can use a single template to build scalable campaigns, which simplifies the whole process.
Cons
  • A more robust content management system is needed.
  • The calendar should include more functions for better customization.
  • Emails should be more personalized.
Likelihood to Recommend
From the start of my time working with the Folloze team, they have provided outstanding service, including support with onboarding. They address all of our concerns and any feedback that we provide them, which has astounded me constantly.

Folloze has proved to be an excellent tool for enhancing consumer relationships

Rating: 9 out of 10
Incentivized
November 22, 2024
MP
Mahendra Pandey
Web Developer
Depex Technologies (Information Technology & Services, 51-200 employees)
Vetted Review
Verified User
Folloze
3 years of experience
Use Cases and Deployment Scope
Using Folloze and the tools it provided, we were able to produce marketing and email campaigns and tailored landing sites rapidly. This removes the requirement for previously vital reliance on someone with site development and marketing experience. And also over the whole onboarding process, the Folloze personnel also proved to be really friendly and responsive.
Pros
  • the account based marketing campaigns help us scale our marketing routes
  • it can generate distinctive microsites for many kinds of customers
  • flawless connection with the salesforce
Cons
  • numerous aspects require HTML or CSS to completely personalize
  • must be more flexible regarding changing and updating contact details
Likelihood to Recommend
By automating premium lead generating and strengthening client relationships, Folloze has let our small staff do more than it has ever been able. And the website not only looks fantastic but also features outstanding training materials which taken together provide a strong tool for our marketing initiatives.

Easy and Powerful ABM Tool

Rating: 8 out of 10
Incentivized
July 28, 2024
IP
Illia Pinchuk
CEO
DICEUS (Computer Software, 51-200 employees)
Vetted Review
Verified User
Folloze
5 years of experience
Use Cases and Deployment Scope
You can use Folloze to communicate with multiple recipients at the same time and schedule follow-ups for later. We have been able to roll out multiple initiatives within the different business units with the help of Folloze. The Folloze team is ever so helpful and well versed with best practices, setup and direction everyone along the proper path for optimal results. That's great because anyone can use this tool because it's free source. You can also do great creative modifications on a big scale and get them underway quickly.
Pros
  • Ideal for marketers who need to talk to customers quickly, strategically and smartly.
  • For the best results, the Folloze team gives you best practices, setting and direction.
  • Offers personalization capabilities, content manager, distribution and integrations.
Cons
  • Improvements in content center with folders and better organization for personal content.
  • Improvement in the ability to access external boards without signing up.
  • Timely fix of bugs, with team's assistance often necessary.
Likelihood to Recommend
I will certainly recommend Folloze, because I had an amazing experience with Folloze. It allows for creative modifications on a large scale, hence increases efficiency and saves time. Folloze team is great as it empowers communication of relevant messages to valuable clients.

Folloze gives the competitive advantage

Rating: 7 out of 10
July 24, 2024
AD
Arpit Dave
Manager - CRM & Marketing Automation
SentinelOne (Computer Software, 201-500 employees)
Vetted Review
Verified User
Folloze
8 years of experience
View profile
Use Cases and Deployment Scope
Folloze acts as a one-stop solution for Account-based marketing, that has helped us in targeting specific accounts and engage with key decision makers. It helped in streamlining the funnel by identifying the top target accounts and convert them at the right time.
Pros
  • Orchestrating lead buying journey
  • Campaign Management
  • Optimized campaign cost and delivery rates
Cons
  • Flexibility to customize the contact relationship
  • It is not much intuitive
  • Customer service team is small to handle requests
Likelihood to Recommend
Folloze fits well for a medium-size business and help them outreach the right set of accounts with the campaign management tools. It has no-code and low-code email development capability that helps a new user to quickly learn and operate this product.
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