Folloze

Score8.1 out of 10

93 Reviews and Ratings

What is Folloze?

Folloze is an marketing orchestration platform that enables B2B marketing and sales teams to deliver personalized, data-driven buyer experiences across the entire customer journey. The platform supports use cases including ABM/ABX campaigns, digital sales rooms, website personalization, sales development, and event activation.

Categories & Use Cases

Media

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.

Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.

Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.

Screenshot of The interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.

Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.

Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.

Screenshot of Folloze's B2B marketing and sales orchestration plays.

Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

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Screenshot of The Folloze Buyer Experience Platform. Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.

Personalization
AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.
Category average: 7.2
Ad campaign creation
Allows users to programmatically create ads and build new campaigns within the tool.
Category average: 7.9
Engagement data tracking
Tracking for account-based customer engagement across multiple channels.
Category average: 7.8

Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8
Account identification
Helps sales and marketing teams identify accounts showing intent to make a purchase.
Category average: 7.9
3rd party intent signals
Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.
Category average: 7.7

#1 most frequent

Information

50.0%

47 installations of 94

#2 most frequent

Professional, Scientific, and Technical Services

22.3%

21 installations of 94

#3 most frequent

Manufacturing

7.4%

7 installations of 94

Sergey Ivashko

Frontend Developer in Information Technology at GRSP Tech (11-50 employees employees)

Use Cases and Deployment Scope

I use Folloze mainly for email campaigns and creating personalized microsites and it’s also been great for ABM programs and integrating with our marketing systems. My team builds and shares content without needing help from web developers or the web team.

Pros

i love how easy it is to duplicate boards and control the content my audience sees
Folloze lets me schedule messages and track engagement all in one place
the support team, especially Otto and Meghan, has been amazing with integrations and feature updates

Cons

some of the design tools took a bit to get used to
it lacks some flexibility to edit

Return on Investment

we’ve driven more qualified leads and seen higher engagement across our campaigns
it saves us time since we don’t have to involve the web team for every update
they actually listen to feedback and take action

Usability

Other Software Used

Big E-Z Accounting for Google Sheets, ERP Microneo

Riaz Raza

Senior Director of Engineering in Engineering at AppVerticals (11-50 employees employees)

Use Cases and Deployment Scope

Folloze helps send mass messages, set schedules, and send text messages. It is best for everyday marketers. It makes it easier to connect to other systems and has good customer service.

Pros

Recipient content control.
Help with onboarding.
Listen to what we have to say, and fix the problems we find.

Cons

Needs more features.
The reporting tool is hard to use.
Bugs make it slow down.

Return on Investment

Can build personalized websites.
We can track engagement.
Grow the platform across the entire marketing and sales team.

Usability

Other Software Used

HashMicro, Google Ad Manager, Adobe Analytics

Alex Trostenec

Product Manager in Information Technology at Itransition (1001-5000 employees employees)

Use Cases and Deployment Scope

Tracking user involvement and maintaining consistency across all pages and improving strategy, all of these depend on this single solution. And using Folloze I can create interesting landing pages which is custom for every user using and since the platform facilitates the creation of no-code microservices, I therefore save a lot of time and effort.

Pros

using Folloze, I can quickly create very customized and scalable campaigns
can include our company's identity which helps all of our pages to have a finished look
the user's engagement monitoring data help me to make wise judgments based on their choices

Cons

lack of control over design tools such text size, color and formatting choices compromises layout flexibility
the limited bandwidth from the smaller support personnel could cause delays in reacting to consumer problems
one of the limited options for altering contact information is redirecting queries to group emails and it may interfere with team processes

Return on Investment

creating landing pages and microsites is no more essential, hence there is significant time savings
better interaction tracking helps me to zero in on interesting opportunities and modify my marketing strategies
better results came from abm projects using less time and money

Usability

Alternatives Considered

HubSpot CRM

Volodymyr Kysil

Sales Manager in Sales at DICEUS (51-200 employees employees)

Use Cases and Deployment Scope

It's an easy and quick way to create personalized ABM programs. Once you have your first few templates saved, it's easy to copy and use them on other boards to keep the same look by only changing the important parts. You can change a lot about your board without giving up too much power. With SSO, two-factor authentication, and the personalization tool, the Folloze team has really stepped up its security response across the board. It also listens to and acts on customer comments very well.

Pros

Enhances security with SSO, two-factor authentication and personalization tool.
Allows easy creation of boards without needing complex board construction.
Offers a quick and efficient method for creating personalized ABM programs.

Cons

Inquiry on how to get drill-down metrics for user persona improvement.
Need for links to common file storage platforms.
Recent addition of a knowledge base for product setup videos.

Return on Investment

Easy to identify content engagement.
Easy to scale up account-based experiences at scale.
Works with core parts of GTM stack.

Usability

Other Software Used

Mattermost, Microsoft Azure, Google Ad Manager

Kirthik Raja

Digital Marketing Executive in Marketing at Exemplifi (11-50 employees employees)

Use Cases and Deployment Scope

Folloze lets users quickly schedule messages, regulate information availability, and create email campaigns. Overall, this platform is the best fit for account-based marketing efforts. Folloze's customizing features enable one to design websites specifically for every market niche while maintaining a cohesive story.

Pros

Robust data integrations.
Helps improve interactions with clients and engagement.
You can use a single template to build scalable campaigns, which simplifies the whole process.

Cons

A more robust content management system is needed.
The calendar should include more functions for better customization.
Emails should be more personalized.

Return on Investment

Simple user interface.
Has a WYSIWYG web page generator option.
Lightning fast response time.

Usability

Other Software Used

Atera, Microsoft 365, Google Authenticator, IBM Instana

Folloze

What is Folloze?

Categories & Use Cases

Media

Key Features

Top Performing Features

Personalization

Ad campaign creation

Engagement data tracking

Areas for Improvement

Standard visitor segmentation

Account identification

3rd party intent signals

Most Frequent Users

Information

Professional, Scientific, and Technical Services

Manufacturing

Reviews

Use Cases and Deployment Scope

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Cons

Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

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Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

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Return on Investment

Usability

Alternatives Considered

Use Cases and Deployment Scope

Pros

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Return on Investment

Usability

Other Software Used

Use Cases and Deployment Scope

Pros

Cons

Return on Investment

Usability

Other Software Used

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