Folloze honest review
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Overview
What is Folloze?
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…
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Pricing
Folloze
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Cloud
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
See Folloze in Action
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Folloze?
Folloze states their mission is to empower B2B marketing teams looking to respond to a new generation of B2B buyers through their Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, personalized to their own individual customer journey.
Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.
Folloze Features
- Supported: ABM
- Supported: Channel marketing
- Supported: Demand Generation
- Supported: Folloze live events
- Supported: Sales Orchestration
- Supported: 6sense solution
Folloze Screenshots
Folloze Videos
Folloze Integrations
- Benchmark Email
- Yesware
- Marketo Sales Connect
- Outreach
- Constant Contact
- Marketo
- Demand Base
- Act On
- HubSpot
- Salesforce Classic(SML)
- Mail Chimp
- Salesforce Lightning/Pardot (HML)
- Salesloft Cadence
- Eloqua
- ExactTarget
- Pardot Classic (PML)
- Dynamics CRM
Folloze Competitors
Folloze Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Countries | United States |
| Supported Languages | English |
Folloze Downloadables
- Introducing ‘The Folloze Personalization Blueprint’ – A Guide to Delivering ABM at Sacale and Architecting Success Across Every Phase of the Customer Lifecycle.
- This report produced in partnership with The Demand Gen Report will explore B2B marketers’ outlook in the wake of COVID-19, revealing marketing teams’ greatest challenges. Additionally, the report will discuss the many roles of modern marketing teams are playing across the buyer journey, underscoring the importance of agile execution and alignment between sales and marketing.
- In a digital-first marketplace, the buyer experience is now a strategic driver of growth and has elevated the role of frontline marketing teams. But, are marketers ready to execute against their new mandate? Learn more and download a free copy of this report.
Frequently Asked Questions
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.
Reviewers rate Support Rating highest, with a score of 8.5.
The most common users of Folloze are from Enterprises (1,001+ employees).
Folloze Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 100% |
Comparisons
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Reviews and Ratings
(69)Attribute Ratings
Reviews
(1-25 of 39)Companies can't remove reviews or game the system. Here's why
November 13, 2023
Folloze honest review
- added 3 - 5 steps in our process
November 07, 2023
No-Code Personalized Marketing Experiences.
- Assisted with driving engagement among C-level executives, drive awareness.
- Generate awareness across business units and people who are difficult to reach otherwise.
- It's helped us build more awareness of our brand
- It's helped up engage with our audience in a meaningful way
- It has allowed us to have yet another touchpoint with our customers
- Folloze helped with partner user engagement, let us inform and train more partner users.
- We cut down from 10+ hours of work per week answering individual partner sales rep questions by referring them to our Folloze content repository.
- We launched scalable training for how to demo a product that didn't easily fit into our own CMS due to partner access limitations.
December 24, 2022
A great tool with a lot of functionality and customization options.
- Increased Target Account Engagement.
December 24, 2022
Customize your marketing journeys, the easy way.
- Folloze has helped our advertising journeys.
- Folloze takes quite a large investment of time to fully utilize its potential.
- Folloze makes our marketing efforts more thoughtful.
December 24, 2022
Folloze accelerates any Sales and Marketing efforts.
- We have increased visibility into engagement.
- We have been able to track through-partner marketing efforts better.
- We are able to book more meetings with customized landing pages.
December 24, 2022
Folloze helps us connect to our customers and partners in a direct and visually pleasing way.
- We've had more interactions with sales team members at tradeshows.
- We've onboarded new customers and distributors that we wouldn't have otherwise.
- We've increased closed won deals by co-branding with our partners and showing up as a united team.
December 24, 2022
Marketing Support and Growth Partner!
- A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries.
- A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing.
December 23, 2022
Game-changer for ABM
- We have seen a healthy increase in lead conversions within our target accounts. I attribute this in large part to better engagement with these leads at early stages of their journey.
December 23, 2022
Folloze review
- We gained insights on who visited, how long and which content they viewed
- Calculating ROI has been difficult as we haven't had a ton of form fills yet - new leads
December 23, 2022
Thanks Folloze!
- I use it more internally however, I have seen a lot of meetings get booked due to the email functionality.
December 22, 2022
Best tool for ABM
- 5x higher EOR
- 5x higher engagement score
December 22, 2022
Folloze is the best engagement solution
- Our ABM program wouldn't have worked in the way we built it without Folloze. We needed a dynamic solution that could build landing pages quickly, and make changes on the fly.
December 21, 2022
Simple and Quick to Get Going
- Increased meetings booked
- Faster ROI on sales plays
- Less web team personnel as anyone can create a page
December 21, 2022
Folloze is an easy and great tool for marketers everywhere!
- Great for target account engagement
- Cut down process time
- Quick and easy landing page
- Analytic reporting
December 15, 2022
Great for scalability with smaller teams.
- We just recently launched our Folloze campaigns, so there's no data yet to report
December 15, 2022
Easy and flexible landing page tool
- We're new to using Folloze, but so far, it's made lead capture and nurture for specific campaigns much easier than the Marketo landing page solution we were using before.
- Updating the content on Folloze pages is easier now, and takes a fraction of the time, than using our former Marketo landing page setup.
- Creating more customized landing pages is a lot easier now as well, and we rarely require custom coding work anymore for these types of pages whereas when we were using Marketo landing pages, getting a programmer to set up a landing page template could take weeks.
December 15, 2022
Quick and easy customizable landing pages
- We've been able to use Folloze boards to share assets related to our ABM program
- We've used Folloze boards to share our customized messaging to our target ABM accounts
December 15, 2022
Folloze Enables ABM at Scale
- Meeting maker campaigns
- Pipeline generation
- Account-specific resources
December 15, 2022
A Tale of Folloze
- reaching more customers
- many accounts managed swiftly
- revenue management
December 15, 2022
Ease of Folloze
- We've decreased the time it takes to create pages
- We've decreased the amounts of asks from other teams for pages
- We've increased overall engagement across our ABM accounts
December 15, 2022
"Folloze" the leader for your best microsite experience!
- Increased target account engagement
- Opportunity for CSD / outbound calling (giving rep a reason to call and follow up)
- Consolidated web experience - opportunity to post all things for given account in one place
- Used Folloze to help show intent from propsects
- See huge increase in account engagement
December 15, 2022
Maybe they're born with it, maybe it's Folloze!
- increased quote requests
- account engagement