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Folloze

Folloze

Overview

What is Folloze?

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…

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Recent Reviews

Folloze honest review

3 out of 10
November 13, 2023
Incentivized
It is used for creating an experienced board. for various pieces of content that are uploaded to the portal. There are 2 mainboards on …
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Game-changer for ABM

8 out of 10
December 23, 2022
Incentivized
We run account-based marketing campaigns with high levels of personalization on Folloze. The platform helps us to craft a very specific …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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Folloze

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee required

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

See Folloze in Action

Tourial
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Product Details

What is Folloze?

Folloze states their mission is to empower B2B marketing teams looking to respond to a new generation of B2B buyers through their Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, personalized to their own individual customer journey.

Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.

Folloze Features

  • Supported: ABM
  • Supported: Channel marketing
  • Supported: Demand Generation
  • Supported: Folloze live events
  • Supported: Sales Orchestration
  • Supported: 6sense solution

Folloze Screenshots

Screenshot of The Folloze Buyer Experience Platform.

Folloze harnesses buyer insights, sales orchestration and AI to empower sales and marketing teams. It is used to create personalized experiences and micro-targeted campaigns that engages today’s B2B buyer across the entire customer journey.Screenshot of Collaborative Marketing and Sales motions.

Folloze provides a ‘closed loop’ orchestration process to target, orchestrate, personalize and measure tailored account experiences. These micro-targeted campaigns increase engagement to impact revenue across the customer lifecycle.Screenshot of Folloze page views, opens and clicks.

Folloze produces insights that measure a target customers’ interest in offerings, such as number and duration of content views, forwarding or sharing, call-to-action executions, which ones they share with colleagues – for each and every asset they engage with throughout their journey.Screenshot of the interface to build microsites and landing pages.

B2B marketer can launch sophisticated, ‍personalized buyer journeys that let target audiences choose what relevant content interests them, without guessing what buyers will like.Screenshot of Account Engagement Analytics
Folloze analytics aggregates engagement activities by account and contact across all touchpoints. Sellers and marketing teams understand account topics of interest, can measure the impact and ROI of their account-based marketing programs, and inform campaign strategy and next best actions.Screenshot of Intelligent content nomination.

Folloze offers artificial intelligence to recommend content at both build time as well as in real-time, and automatically delivers relevant and high performing content, dynamic messaging, and specific imagery, that accounts and contacts will find valuable and engaging.Screenshot of Folloze's B2B marketing and sales orchestration plays.

Marketing creates the microsites and campaigns with the buyer persona in mind, kickstarting the sales cycle. Sales teams are notified and can edit or approve the marketing campaigns that are then automatically executed. When a demand generation campaign is executed, it is personalized for both the seller and for the account prospect. The result is 1-to-1 engagement with potential customers.

Folloze Videos

Watch Folloze discusses the potential of digital live events and the top-5 strategies that will help drive growth in 2022.

Watch In a digital-first marketplace, the most engaging, successful events are becoming smaller and more personal. For frontline marketers, Folloze Live Events aims to deliver memorable and unique virtual event experiences.

Watch From Folloze and Laura Ramos, VP and Principal Analyst from Forrester, a webcast of guidance for evolving the performance of core account-based programs.

Watch Marlowe Fenne, ABM Senior Manager at FireEye with Randy Brasche, VP Marketing at Folloze provide advice on how frontline marketers can become the digital architects of data-driven and personalized buyer experiences.

Watch An overview of the Folloze Buyer Experience platform, including specific use cases that support each stage of the buyer journey

Watch An overview of Folloze Live Events, a brand new way for frontline marketers to execute targeted virtual events, with no technical support or expertise required

Folloze Integrations

Folloze Competitors

Folloze Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Mobile Web
Supported CountriesUnited States
Supported LanguagesEnglish

Frequently Asked Questions

Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.

Uberflip, PathFactory, and Hushly are common alternatives for Folloze.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Folloze are from Enterprises (1,001+ employees).

Folloze Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)0%
Enterprises (more than 500 employees)100%
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Comparisons

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Reviews and Ratings

(69)

Attribute Ratings

Reviews

(1-25 of 39)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Folloze is extremely easy to learn and use. The no-code platform makes it very easy to train both marketers and sellers/SDRs on how to leverage the platform too. From uploading and managing content to using personalization rules, Folloze empowers users to quickly create custom experiences to raise awareness, educate and strengthen partnerships.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It's very user friendly and when there has been disconnects, the Folloze support team has always been quick to respond. We have a presence around the world and Folloze has allowed us to create boards unique to every region's unique norms. The platform itself is very easy to pick up on and the amount of integrations available assists with collecting meaningful data. Through and through, Folloze is a tool that any company would benefit from using.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Folloze is extremely easy to use and can quickly be learned by any individual ready to test out some use cases on their own. We were able to get content uploaded and a basic landing page launched in a couple of hours and fine-tuned roughly weekly to be exactly what we wanted. There are constantly new features and functionality being added - many times, we probably didn't utilize some of the new features, while other times, they perfectly fit our use case.
Josh Kohn | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality.
Aaron Evans | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Usability is good, but it does take some patience at times. You need to refer to your CSM or the Folloze resource library when stuck, which is relatively standard. Once you get the hang of things, I feel it's easy to remember and duplicate your efforts over and over. Just be patient and learn all you can about the product.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is very easy to build a personalized and tailored experience through Folloze. By using your relevant 6Sense information, you can read things like the industry or buying stage of a visitor to present a personalized view. Someone in the awareness stage would want very different content than someone in purchase or decision.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Folloze is simple, point-and-click, user friendly software. The biggest help is that whatever you change on the left, you immediately see what that change looks like on the right. Areas being edited are highlighted, and if you ever need ideas, the Folloze team is only a call/ chat/ or email away. They have helped inspire our team to use Folloze in new ways, and it's always been easy to implement. Even the most non-technical people on our staff have adopted Folloze with ease.
December 23, 2022

Game-changer for ABM

Score 8 out of 10
Vetted Review
Verified User
Incentivized
For most of our demand generation team, Folloze is intuitive enough and simplified enough to be used with confidence. But as a large multinational, we have brand guidelines which are near-impossible to execute using Folloze's WYSIWYG interface. Content management is generally very effective, and the ability to create vanity URLs is very valuable. We create very customized and curated content sets for our account targets, and it is often difficult to preview the page as these targets would see them. A more advanced previewing function would be a big win.
December 23, 2022

Folloze review

Dennis Van Steenwinkel | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think the capabilities are great but it is hard to get the bigger team involved into using Folloze. Mainly because the personlization rules aren't super easy to set up and the data that it can be based on is usually unknown when targeting larger audiences through digital marketing campaigns. Then again, for email marketing it is very easy to set up.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is extremely easy to build a personalized account experience. There is a small learning curve to understand what terms mean what, but nothing that requires a heavy effort.

Overall Folloze's usability challenges come from their "old" design platform. The design options were very limited, however the new "3.0" Folloze Buyer Experience changes that. Designing pages in 3.0 and making them completely yours is easy. While still not as much control as in say Adobe, the options are "enough."
Score 9 out of 10
Vetted Review
Verified User
Incentivized
When we first started to use the tool we worked with the out of the box templates and only added minimal branding. These templates were fairly restricting and we didn't feel like we could get our message across as we wanted it. With the templates we have created since then, it is very simple to create a page and we have a lot of options. It usually takes only an hour and we are up and running.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Super easy. It may take some time to get familiar with the platform, but once you get the hang of it - it'll come naturally when it comes to building out the boards and making updates. Although in the beginning, it takes some time to navigate and get used to the settings, but because there's no coding involved, it takes out the complication. I would say Folloze is easy to use for page creators.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Folloze is very easy to use compared to the alternative. Making a broad template and editing broad things on the template is easy, but wanting to make smaller, more specific changes aren't either possible or easy to do at first. And this isn't to mention the amount of bugs that were present when first creating the boards.
Annette Giordano | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Folloze recently launched their page builder 3.0. We've found this new version to be very flexible in terms of content arrangement, modules, and more streamlined with regard to uploading content and easily being able to arrange it. The color selection for CTAs is still inflexible, which is our only peeve, but the Folloze team is aware of this and has told us they're actively working on an update.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is pretty easy to use overall - the WYSIWYG editor is great! The tracking of the users gets pretty complicated and there still doesn't seem to be a great way to identify exact users unless you use their emailing tool, which we have not used yet. There is still confusion over some of the domain names showing and how they are seeing our page.
December 15, 2022

A Tale of Folloze

Ashwini Chitrigemath | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is super easy yet very effective for the users. Quick to adapt and very easy to understand the customization. Dashboard are also quite easy to understand. Overall experience has been very great with folloze. Sometimes when there is a lot of data dashboard fails to load, which can be fixed.
December 15, 2022

Ease of Folloze

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Before Folloze, my team and I spent days or weeks creating pages for our top industries and other areas. Folloze has made it easy for use to think of a concept and push it live in a matter of hours vs days. We have been able to create personalized experiences by industry as well as persona.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
It is incredibly easy to create a personalized account experience using Folloze. You have the flexibility to add the content that is relevant to the account and create a totally unique experience with features like "account team" visibility (and links to connect with each member of the team) and hosting of demo sessions executed for each specific account. You can create a secure experience by restricting access, as well, to protect that content that is truly unique to the specific account.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Very easy to create Folloze experiences! The platform is very user friendly. The only reason it isn't a full on 10 is while it's easy to personalize, it can be slightly time consuming depending on how many accounts you are using.
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