Folloze honest review
It is used for creating an experienced board. for various pieces of content that are uploaded to the portal. There are 2 mainboards on …
Overview
What is Folloze?
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization…
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Folloze
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Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
See Folloze in Action
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Folloze?
Folloze states their mission is to empower B2B marketing teams looking to respond to a new generation of B2B buyers through their Buyer Experience Platform. Led by frontline marketers, revenue teams can leverage Folloze to deliver engaging, data-driven experiences that meet buyers where they are with the information they need, personalized to their own individual customer journey.
Founded in 2013 by two marketing executives who observed how B2B buying and selling was changing firsthand, Folloze boasts users among large and successful B2B brands, including companies like Cisco, FireEye, Google, Okta, and Workday.
Folloze Features
- Supported: ABM
- Supported: Channel marketing
- Supported: Demand Generation
- Supported: Folloze live events
- Supported: Sales Orchestration
- Supported: 6sense solution
Folloze Screenshots
Folloze Videos
Folloze Integrations
- Benchmark Email
- Yesware
- Marketo Sales Connect
- Outreach
- Constant Contact
- Marketo
- Demand Base
- Act On
- HubSpot
- Salesforce Classic(SML)
- Mail Chimp
- Salesforce Lightning/Pardot (HML)
- Salesloft Cadence
- Eloqua
- ExactTarget
- Pardot Classic (PML)
- Dynamics CRM
Folloze Competitors
Folloze Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Countries | United States |
| Supported Languages | English |
Folloze Downloadables
- Introducing ‘The Folloze Personalization Blueprint’ – A Guide to Delivering ABM at Sacale and Architecting Success Across Every Phase of the Customer Lifecycle.
- This report produced in partnership with The Demand Gen Report will explore B2B marketers’ outlook in the wake of COVID-19, revealing marketing teams’ greatest challenges. Additionally, the report will discuss the many roles of modern marketing teams are playing across the buyer journey, underscoring the importance of agile execution and alignment between sales and marketing.
- In a digital-first marketplace, the buyer experience is now a strategic driver of growth and has elevated the role of frontline marketing teams. But, are marketers ready to execute against their new mandate? Learn more and download a free copy of this report.
Frequently Asked Questions
Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign orchestration. For channel marketing, Folloze allows users to have a “leg in two places," so users and partners can work in parallel and in partnership - from entirely different organizations - on one coordinated joint campaign.
Reviewers rate Support Rating highest, with a score of 8.5.
The most common users of Folloze are from Enterprises (1,001+ employees).
Folloze Customer Size Distribution
| Consumers | 0% |
|---|---|
| Small Businesses (1-50 employees) | 0% |
| Mid-Size Companies (51-500 employees) | 0% |
| Enterprises (more than 500 employees) | 100% |
Comparisons
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Reviews and Ratings
(69)Attribute Ratings
Reviews
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November 13, 2023
Folloze honest review
- experience boards
- video hosting
- videos are hard to upload
- superscript functioning is hard
- to many buttons to click to make one video look feasible
- features in one board are hard to duplicate on the other
November 07, 2023
No-Code Personalized Marketing Experiences.
- Promote and capture registrations for live and digital events.
- Present content in an organized manner and track engagement back to individual people.
- Use dynamic personalization functionality to provide a unique experience for customers and prospects.
- Flexibility using personalization rules.
- Account Management
- User Experience
- Marketo Integration
- Recipe Inspiration
- Qualifying prospective customers
- More innovation
- Proactive recommendations
- WhatsApp/SMS integration
- Responsiveness of the administrative portal and end-user view
- Technical Team Support helped solve issues quickly and effectively
- New Features are constantly being released
- Not as much flexibility as would be useful for email campaigns. If you are unable to integrate with Folloze for email, there's limited usability of this feature.
December 24, 2022
A great tool with a lot of functionality and customization options.
- Customer Service.
- Customization
- Flexibility
- Self Serve Analytics.
- Tracking
December 24, 2022
Customize your marketing journeys, the easy way.
- Applying rules to built custom microsites.
- Easy interface to navigate around.
- Good support.
- Recent updates have occasional bugs.
- There can be graphical issues that support is quick to fix.
- The product does take some time to onboard, but a lot of that depends on how fast you want to go.
December 24, 2022
Folloze accelerates any Sales and Marketing efforts.
- Tracking Content Engagement.
- Quickly Generating Landing Pages.
- Enabling Sales Team to generate Customized content collections.
- Folloze could have better permission controls.
- Folloze could try and write back to 6 Sense.
- Folloze could improve their video player.
December 24, 2022
Folloze helps us connect to our customers and partners in a direct and visually pleasing way.
- Plug into Salesforce. We live in Salesforce, so it's a must!
- Ease of use when designing boards. We love to all feel like graphic designers.
- Dashboards showing activity levels of all types.
- Storing assets within folloze. Makes it super easy to build a board fast.
- Cloning boards. Time saver!!
- Pulling the campaign links. It's been a little difficult for team members to select the correct types of campaign links on boards to send to customers.
- Installing the Salesforce plugin has been a little difficult for some salespeople. It might be more of a browser thing than a Folloze thing.
- There are some glitches every now and then in Salesforce where the Folloze board button is hidden behind a Salesforce field. It's been fixed, but sometimes it pops back up.
December 24, 2022
Marketing Support and Growth Partner!
- My account manager has been on calls with sales execs that are trying to get new accounts to our VP of Strategy & Innovation, offering support and ideas on ways we can use Folloze in specific situations.
- I have bi-weekly meetings with my Account Manager where I tell him about our current marketing events, and he offers new ideas on how I can use Folloze to support and grow business. These calls are not just answering my basic "how to" questions, but they're more of a collaboration/brainstorming session which is incredible!
- My account manager is incredibly responsive and engaged. He asks questions to understand what our goals are and how we can use Folloze to accomplish those goals and drive awareness to our events. He has quickly scheduled calls to assist not only marketing but our sales execs and VP of Strategy and Innovation.
- I can't think of any improvement that's needed!
December 23, 2022
Game-changer for ABM
- Personalization strategy
- Cookie usage
- Connection to other existing automation platforms
- WYSIWYG editor is restrictive - would be nice to be able to toggle on and off to control styles
December 23, 2022
Folloze review
- easy-to-use interface
- offering personalised content platform
- our contact at folloze is very helpful and always available in case of questions/specific requests
- Integrating the contact form with our CRM has been a lengthy and on-going process
- We use iframe for some of our content pieces and I think it could look better than it does now
- We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice
December 23, 2022
Thanks Folloze!
- Project Management Support (Meghan rocks!)
- Easy to schedule and send bulk emails
- Clean-up of users and boards. Very manual process and not much visibility into active users vs. old boards and users who haven't logged in in a while
- Reporting - Not easy to see who filled out a form and what their answers were on the platform. Wish you could see more of the user path and what they looked at on the board. Wish you could see reporting on an asset rather than individually by the user.
- Design is very limited - hoping 3.0 will improve the level of customization
December 22, 2022
Best tool for ABM
- Deeper engagement with customers & sales
- Deep level of personalisation, even on sophisticated level
- data driven, easy to use, save time
- automated and suggested content per persona based on AI
- automated and suggested visuals per company based on AI
December 22, 2022
Folloze is the best engagement solution
- Quickly create rich landing pages - If you know what content you want on the page it takes a s little as 30 minutes to build a landing page in Folloze.
- Personalization - Folloze can use various triggers to create a custom experience for visitors based on countless factors. You can simply change a name or company, or go deeper and choose which content a visitor sees, or which images are used in key areas. The level of personalization is unmatched.
- Measure Activity - Folloze does a great job of telling you what content is being viewed at an individual level. It does a great job of showing you which accounts are active on your pages, when they are active, and what they are looking at. So you can see both Account Level results and Visitor Level results.
- Account support teams are great, but technical support could be faster.
- Reporting is basic, but when paired with other tools has a surprising amount of good data points. I would love to see more robust and deep data exploration.
December 21, 2022
Simple and Quick to Get Going
- Asset Management
- Sales Enablement
- Web Creation
- Fast Turn Around
- Content position on the page
- Font management
- Analytics
December 21, 2022
Folloze is an easy and great tool for marketers everywhere!
- Helps personalize customer journey
- Track engagement
- User-friendly and flexibility
- A bit more customization
- Add a bit for functionality
- Ability to bold/italicize or even change color of font or text size
- Drag and drop templates
December 15, 2022
Great for scalability with smaller teams.
- Microsite personalization
- Template designs
- Customer support
- Template rigidity
- Plenty of bugs and glitches on launch
- Wider selection of templates
December 15, 2022
Easy and flexible landing page tool
- Ease of use
- Customer Service
- Lead Capture
- Analytics
- Sometimes the page builder isn't as flexible as it could be (e.g.: button colors)
- The Folloze interface takes a little getting used to because images and content can be saved in multiple places, which is confusing at first.
December 15, 2022
Quick and easy customizable landing pages
- Personalization
- Flexible design
- Great templates for quick starts
- Tracking capabilities
- Domain identification
December 15, 2022
Folloze Enables ABM at Scale
- Easy to learn, intuitive system
- Standardize branding
- Enables Scalability for ABM programs
- Included image gallery across all plans
- Ability to bold/italicize font in a specific section
- Multi-factor authnetication - find a way to have it come from our company vs. Folloze - emails go into spam
December 15, 2022
A Tale of Folloze
- Creation of landing page
- easy way to access content
- personalization
- Addition of pixels
- different types of board
- a customized board
December 15, 2022
Ease of Folloze
- Landing Pages
- ABM Orchestration
- Source of Truth for Resources
- Building more drag and drop templates
- Playbooks for personalization
December 15, 2022
"Folloze" the leader for your best microsite experience!
- Ease of use for page creator
- Visually modern, clean, well organized
- Tracking, metrics, analytics
- Easy navigation for user
- Increased analytics - who visited the page
- Movement in the header image
- Page template options
- Very user friendly
- Allows you to grow at scale with ease
- Supplies opportunities to integrate with other items in your tech stack
- While you can personalize at scale, it can be time consuming
- Very templatized (but with 3.0, much better options)
- Stats on the emails sent via the platform are lack luster
- Reporting filters do not work when you download the report
December 15, 2022
Maybe they're born with it, maybe it's Folloze!
- customization for recipient
- user friendly
- simple management
- honestly, I have no notes on improvement for how I use it