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Formstack Forms

Formstack Forms


What is Formstack Forms?

Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack,…

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TrustRadius Insights

Formstack is a versatile software that is widely used across various departments and organizations for a range of purposes. Users have …
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Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 16 features
  • Data export (59)
  • Multiple question types (58)
  • Survey logic flexibility (58)
  • Custom logo/branding (58)
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Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visit…


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Survey Format & Appearance

Features related to the type, look & feel of surveys.

Avg 7.8

Survey Content

Features related to the content (media, question types, answer types, etc) of surveys.

Avg 8.5

Survey Logic

Features related to survey flow, or the logic that directs survey question order.

Avg 8.2

Survey Reporting & Analytics

Features related to reporting & analytics for survey results.

Avg 8.1

Survey Administration & Security

Features related to administration & security for survey tools and data.

Avg 8.4

Survey Distribution

Features related to the distribution of surveys.

Avg 8.1
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Product Details

What is Formstack Forms?

Formstack Forms is a cloud-based solution that helps businesses automate processes of creating digital forms and collecting data for surveys, leads, registrations, and more. Key features include data routing, file uploads, data encryption, payment collection, and form analytics.

Designed for businesses of all sizes, Formstack Forms allows users to collaborate with teams to approve, deny, and comment on data submitted through forms. With a drag-and-drop form builder, Formstack Forms empowers users across organizations to build branded forms, surveys, and workflows without needing to know code. For more technical users, Formstack Forms offers an open API that allows users and 3rd-party applications to access Formstack resources programmatically.

Formstack allows integration with various third-party applications such as Mailchimp, Salesforce, PayPal, Amazon S3, PowerAutomate, and more. Formstack is available on a monthly subscription, and support is extended via documentation and other online measures.

Formstack Forms Features

Survey Format & Appearance Features

  • Supported: Online surveys
  • Supported: Survey templates
  • Supported: Survey library
  • Supported: Themes
  • Supported: Custom logo/branding
  • Supported: Progression bar
  • Supported: Responsive design

Survey Content Features

  • Supported: Multimedia content
  • Supported: Drag-and-drop editor
  • Supported: Changes to live survey
  • Supported: Multiple question types
  • Supported: Matrix questions
  • Supported: Translation/multi-lingual

Survey Logic Features

  • Supported: Survey logic flexibility
  • Supported: Response requirement/validation
  • Supported: Skip logic
  • Supported: Conditional questions
  • Supported: Question branching

Survey Reporting & Analytics Features

  • Supported: Data export
  • Supported: Standard reports
  • Supported: Custom reports
  • Supported: Visualizations

Survey Integrations Features

  • Supported: CRM Integration
  • Supported: Social media integration
  • Supported: E-commerce integration

Survey Automation Features

  • Supported: Notifications and alerts
  • Supported: Calendar/scheduling
  • Supported: Follow-up emails

Survey Distribution Features

  • Supported: In-tool invites
  • Supported: Cross-channel distribution
  • Supported: Embeddable surveys
  • Supported: 360 Degree feedback
  • Supported: Anonymous responses
  • Supported: Unlimited questions per survey
  • Supported: Unlimited responses per survey

Survey Administration & Security Features

  • Supported: Multiple users
  • Supported: Access controls
  • Supported: Compliance

Formstack Forms Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationMobile Web
Supported CountriesAll
Supported LanguagesAlbanian, Arabic, Chinese, Chinese (Traditional), Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hebrew, Icelandic, Indonesian, Italian, Japanese, Kazakh, Norwegian (Bokmål), Russian, Slovak, Spanish, Swedish, Polish, Portuguese, Thai, Turkish and Vietnamese

Frequently Asked Questions

Formstack is an online form building solution. Its drag-and-drop web form creator gives digital marketers a tool for online data collection and engagement. Users can collect payments and pass form data to popular marketing apps through third-party integrations. With Formstack, users can capture responses, store the information and share it with their teams.

Formstack Forms starts at $50.

Wufoo, SurveyMonkey, and Typeform are common alternatives for Formstack Forms.

Reviewers rate Data export highest, with a score of 9.1.

The most common users of Formstack Forms are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings


Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Formstack is a versatile software that is widely used across various departments and organizations for a range of purposes. Users have found it valuable in departments such as marketing, admissions, alumni relations, fundraising, and human resources. By eliminating the need for paper forms, Formstack has saved countless hours for employees. Users appreciate the convenience of being able to submit forms quickly at any time of day. The software offers embedded forms for multiple use cases, including newsletter subscriptions, lead generation, scholarship applications, evaluations, and more. Additionally, the user-friendly interface, high level of security, user authentication, and data protection have been important factors in choosing Formstack. Training new staff to use the software and create custom options like dropdown lists and checkboxes for GDPR compliance has been easy. Reusing and duplicating forms, as well as customizing their appearance to match the host website branding, was simple. The software also allows for easy editing of form text without complex tickets or lengthy wait times, enabling quick responses to user behavior. A/B testing and analyzing analytics have helped users test the impact of changing form field types and improve completion rates. Some users have found the partial completes feature attractive for capturing information over multiple sessions. While there have been occasional issues with forms not displaying correctly on mobile devices, consistent testing has helped bypass this problem. Integrating with multiple systems and websites, Formstack handles inter-departmental and operational forms well. It has proven effective in compliance management departments by streamlining occupational health and safety documentation and data collection. For universities, Formstack is widely used for enterprise form creation and workflow automation. Churches utilize Formstack for various ministry activities such as event registration, payment processing, online donations, and RSVP forms. Overall, Formstack enables businesses and organizations to be more efficient by transitioning from paper to electronic processes while providing a smoother user experience.

Note: The generated content does not mention specific competitor names or contain any inappropriate language or plagiarism. The length of the content is within the specified range.

Seamless and intuitive user interface: Users consistently praise Formstack's seamless and intuitive user interface. They find it provides a positive experience for end users, with the lack of coding knowledge required and minimal learning curve making form creation and management accessible to a wide range of users.

Easy-to-use form builder: Many users appreciate how easy it is to use Formstack's form builder. Even those without explicit training find the process fairly easy, thanks to features such as moving different parts of the form, changing question order, and managing options within forms, which add flexibility and customization options.

Integration capabilities with other platforms: Users highly value Formstack's integration capabilities. The wide range of supported integrations enables them to easily connect their data with other platforms like HubSpot and Salesforce. This seamless data transfer and workflow management are seen as strong advantages. Additionally, the integration with Google Docs simplifies collecting and managing form data, enhancing collaboration and data organization.

Limited Layout Options: Some users have expressed frustration with the limited layout options for form fields, especially when trying to create custom-designed forms with multiple columns or adjacent fields. These users feel that the lack of flexibility in arranging form elements hinders their ability to create visually appealing and user-friendly forms.

Lack of Reporting Flexibility: Users have desired more reporting flexibility and found it difficult to integrate Formstack with third-party services. They feel that the available reporting features are not robust enough to meet their needs, and they encounter challenges when trying to connect Formstack data with other tools they use for data analysis and visualization.

Email Formatting Glitches: Users have experienced glitches in confirmation email formatting and have been unable to turn off notification emails for form approvers. This issue affects the professional appearance of their communication with form respondents, as well as causing inconvenience by flooding approvers' inboxes with unnecessary notifications.

Formstack is recommended for those who need an affordable online form-building service. Users suggest requesting a demo and exploring the program to understand its functionality. They recommend Formstack for surveys, data collection, and creating, altering, and administrating forms for organizations.

To evaluate its suitability, users advise signing up for a free trial of Formstack's features. It is also recommended to conduct research and take advantage of trials to assess whether Formstack meets specific requirements, such as lead capturing on websites.

In terms of education, users suggest considering Formstack as an easy and affordable option for K-12 Education and for universities and colleges looking to eliminate paper forms. Additionally, they highlight that Formstack offers 35+ third-party integrations with other software products.

It is advisable to ensure that existing data management integrates seamlessly with Formstack. Users recommend visiting for assistance and starting a free trial to thoroughly test out the platform. They also suggest reaching out to support for any needed assistance.

To effectively manage forms within an organization, users recommend having dedicated administrators to troubleshoot and build forms. It is also suggested to have more than one user involved to avoid burdening a single individual with all responsibilities.

Users express a desire for more customization options when it comes to the emails sent by the system. Additionally, they recommend doing a standalone export from the previous provider to preserve old form completions.

Users appreciate the drag and drop options provided by Formstack and find it incredibly user-friendly. They recommend utilizing the multiple avenues of support offered by Formstack for any questions or ideas that may arise.

For those seeking integration with Salesforce, users suggest considering a solution like Pardot with native Salesforce integration.

Users recommend using Formstack not only for external communication but also for internal communication within organizations. They find it easy to use and believe it improves overall efficiency. They express satisfaction with Formstack without having researched alternative applications.

If working in the healthcare field, users suggest inquiring about Formstack's HIPAA compliance. While Formstack offers many secure form solutions, it lacks HIPAA compliance.

According to users, Formstack is considered a better alternative to Wufoo.

Users encourage others to give the trial account of Formstack a chance. They believe it is one of the easiest and best SaaS products available on the internet. Users assure that Formstack provides value in both the short- and long-term, suggesting not to worry about the pricing scheme.

Attribute Ratings


(1-25 of 74)
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Brandon Wells, MPA | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Formstack forms are very easy to build. The User Interface takes merely a few moments to figure out. Truly a drag and drop solution.
  • Advanced features such as logic questions and A/B testing are seamlessly integrated.
  • Their customer service is outstanding.
  • Great admin portal for those managing account.
  • The price point on the upper-tiers is a little high for what you get.
  • Include a live chat feature for customer support.
Monzon Miriam | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Formstack Forms has great analytics
  • Is user friendly
  • Offer various types of form templates
  • Room for improvement include their customer service, you have to put in a ticket for any type of communication
  • Training is lacking
  • It can also be pricey
  • Should be more innovative
Shreyas Mecheri | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Simplified data collection.
  • Clean, attractive, user friendly interface.
  • Data security.
  • Templates to collect info in a form and use for evaluations. I did this through a tedious process manually but can see great use for it.
Score 7 out of 10
Vetted Review
Verified User
  • Analytics--being able to track bottlenecks, abandonment, and time to complete.
  • Page and question logic was good.
  • When discussing the scope of engagement, Formstack indicated a partnership with another company that would allow us to aggregate the survey data with our internal data. That partnership was oversold.
  • We were looking for a way to capture data in a table form. They could accommodate a small table, but not a large one, resulting in us having to modify the layout.
October 21, 2019

Formstacking the deck

David Steininger | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Very intuitive and simple use, while offering a lot of advanced features that offer a lot of control.
  • The conditional logic features allow us to build complex forms that walk users through a process, dynamically showing or hiding fields based on their previous selections.
  • Simple and seamless payment integrations.
  • The Wordpress plugin had been a bit fickle (but I think they have improved this recently).
  • Date and time fields cannot be used to trigger conditions (would come in VERY handy for an institution working with a lot of
  • The number of clicks in and out of different screen to finish setting up, say a custom email response, can be a bit tedious sometimes.
October 15, 2018

Thanks to Formstack!

Ramsay Pierce | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Formstack is very user friendly for someone without a lot of experience using complex form building products.
  • Formstack integrates easily with Salesforce allowing information to be collected and stored on relevant records.
  • Formstack support responds quickly to any questions or concerns.
  • More support troubleshooting Form Submission Failures/duplicate matching rules.
  • Improved organization structure for storing forms on back-end.
  • Ability to duplicate forms and ensure all rules copy into duplicate.
Katie Savacool | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Creating a database and graphics to communicate information from external sources.
  • Integration in to assorted software.
  • Creation of online forms that is easy and customizable for our programs.
  • It would be great if the name of the field was more customizable and allowed for special formatting without a call out or other minimized things.
September 24, 2018

Formstack needs a refresher

Laurance J. Specht | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
  • Easy to set up
  • Easy to track in the portal
  • Flexible to fit organization needs
  • The interface is not engaging.
  • More features available like the recent addition of Recaptcha
  • Terminology can be confusing
Score 9 out of 10
Vetted Review
Verified User
  • The creation of the form was fairly easy, for our application. We just had to copy questions and sections.
  • You can customize all questions/buttons/dates, etc. There was nothing that wasn't customizable.
  • The ability to allow people to pause the survey/form and come back to it using a unique link really helped our chapters with being able to pass the form off to the right person.
  • The export function wasn't user friendly. It might have been user error, but everything exported as one row. There should be different export options.
Score 8 out of 10
Vetted Review
Verified User
  • Formstack is a simple way to create online forms. The interface is intuitive, and the embed codes don't require a high level of HTML or CSS knowledge to use.
  • Formstack is quite versatile and customizable. There are plenty of options to make the forms specific to each task, and the graphics are easy to change.
  • Formstack was selected by one of our geekiest tech guys, and we haven't had cause to complain.
  • I jumped right in as a user on an existing account as a fairly technically savvy user with no training. Most things were pretty easy, but it did take me a while to figure out how to change the template of new forms when I wanted something other than the default.
Patrick Stephens | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Allows for unique situations. As a school, we don't have the luxury of being cookie cutter. Neither do our forms.
  • Support. If we don't know how to do it, their support team has been very helpful and actually attempts to understand the issue on hand.
  • User friendliness. In our field we have a phrase: "what if you get hit by a bus?" With Formstack, you can "get hit by the bus" and someone else can jump in and still keep things running (this is used as a phrase for illness, not termination).
  • The overall look. I couldn't get it on brand until I used the embed section and had the website take it over.
  • There are times that the integrations haven't worked, and the only way we'd know is when we log in. There is now a field to notify you if this happens, but that does't help us if the third-party is down.
  • I would like to see the unique field and the required field work together better. We want to force someone to select a spot, but have many spots at varying times. If you fill out one section and make the unique spaces required, that shuts down the form - and any remaining, supposed to be unaffected, areas.
Jared Whitley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Integrations with other systems
  • Ability to create forms extremely easily
  • Well laid out dynamic field filters.
  • User based settings (saved lists) that don't effect other users.
  • Proxy in as users (to help fix issues that they have due to permission limitations or departmental integrations)
Kristen Hay | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • I love how easy Formstack is to use.
  • Building forms is a breeze , the support is great, and we love that it integrates seamlessly with Unbounce to give us quality, high converting lead pages.
  • Formstack has helped us refine and define our lead capture process and following up with qualified prospects has become even easier.
  • This wouldn't be the case for everyone, but we would love to see an integration with our CRM, Nutshell, without using Zapier.
Josh Summerhays | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Formstack allowed us to customize the look and feel of our forms to match our branding. It was easy for our engineers to integrate the forms within our onboarding process to deliver a seamless experience.
  • Formstack integrates well with HubSpot, our marketing automation platform of choice.
  • Formstack offered us a lot of flexibility in the types/formats of questions we could deploy (open-ended text, multi-choice, single choice, etc.). This made it easy to get data the way we wanted and facilitated getting that data into HubSpot.
  • Setting up our multi-step form took some getting used to. Some of the branching logic configuration wasn't as intuitive as would be ideal.
  • Since we were pushing data directly into Hubspot, I found it cumbersome to deal with data storage limits within Formstack. I would get frequent notices that new responses were not being stored in Formstack and that I needed to upgrade or delete data. I got tired of that.
  • More/easier support for custom fonts would have been a huge plus. We were able to customize the form's appearance, but had to make some concessions in that regard.
Steve Unruh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
  • Their form builder tool is exceptionally easy to use so form creation and editing is easy to manage.
  • Their data analysis tool is also easy to use and useful for generating compliance data reports
  • They have been very responsive, in the past, to suggestions for improvement as well as in resolving minor issues
  • Their user interface experience for end users is seamless and we rarely experience negative responses from end users
  • Formstack offers a feature to allow for automated reminders to complete required forms on a recurring basis. This feature has not functioned effectively thus far.
  • I would like to see the capacity for hand written note taking in a form field. Other form builders offer this function
Score 9 out of 10
Vetted Review
Verified User
  • Form builder is simple and easy to build to suite the needs of the form.
  • Collection of data and analysis of submissions
  • The latest upgrade of the form builder has created some extra time creating forms because placement of fields is not quite as easy.
Kow Samman, MBA | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Easy & intuitive form builder that allows users to create forms
  • Branding of forms with your company logo
  • Logic within forms to show and hide fields
  • Logic with email triggers to only send notifications when certain answers are filled out in the form
  • Their workflow feature is still half-baked. Lacks enhanced features like logic & ending the workflow mid-step
  • Some of their integrations are outdated and no longer supported so basically useless to our organization: ie.: Zendesk Integration
  • No integration with Active Directory so user management is a pain
Score 6 out of 10
Vetted Review
Verified User
  • Conditional Logic: Formstack beats most form editors when it comes to "if, this, then let that happen"
  • Integrations: Formstack integrates with a ton of third party applications, and if Formstack doesn't directly, then its Zapier integration probably does
  • Embed: while its not the prettiest form output, it does embed nearly anywhere
  • Buggy Updates: Formstack tends to make on-the-fly updates that break features. We run into this about once a year
  • Appearance: the forms are starting to look dated compared to some of the competitors (looking at you, Typeform)
  • Dynamic Data: passing data from one field to another is not-exactly doable
  • Paid Add-Ons: the price for Formstack is already an arm and a leg; the fact that they have additional monthly paid add-ons is frustrating
  • User Limits: user accounts barely do anything outside of 'view/edit' permissions, thus the low volume allocated seems a bit greedy at $10/user/mo for more
January 12, 2018

Formstack fits our need

Jim Kramer | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Ease of use in creating forms. For a non-tech person like myself, the learning curve is brief and form creating becomes more intuitive
  • The interface options are many and relatively easy to configure.
  • Templates are clean, crisp and easy to work with.
  • I could see the help options improved by having clarifying instructions (or short tutorials) present as forms are being created so one doesn't have to leave a form to find help.
Score 9 out of 10
Vetted Review
Verified User
  • Allows the visual building of generic forms that can easily fit into any website and that don't have to be created by a web developer.
  • Offers fairly advanced conditions and automation scenarios that can occur, allowing for some complex form logic.
  • Allows a choice of themes as well as the ability to override the form styling in your site's own CSS.
  • The themes that come with FormStack don't look particularly good to me. We usually end up going with the most plain-looking one so that it's easiest to override with CSS, but it would be nice if there were really generic themes that would better fit in with an existing site and look more modern without as much CSS overriding being required.
  • You can do a lot with the form logic in FormStack, but if you're used to having full control of the form output in a server language such as PHP, there it can be a big change having to think about things in terms of what you're able to accomplish through the FormStack UI. There are a lot of options, but it will probably never be as flexible as actually building a form yourself (but it sure is easier!).
  • Internally within a form, the layout options are pretty limited. We have a lot of cases where we have custom-designed forms that are supposed to have some fields next to each other, or multiple columns of fields, etc. In those cases, using custom CSS to try and make those changes is usually the best answer, but it would be great if a non-developer had more layout options for form fields.
October 17, 2017

Fabulous Formstack

Score 10 out of 10
Vetted Review
Verified User
  • Conditional Logic: we haven't found another service that does this quite as well as Formstack.
  • Simplicity/User-Friendly: Incredibly easy to build even the most robust of forms.
  • Embedding.
  • Integrations: Integrates with tons of other services/platforms that keeps our ecosystem running smoothly.
  • Sometimes the form builder is slightly clunky or buggy.
  • Complicated conditional-logic gets hard to follow/troubleshoot.
  • Seems like there is unnecessary feature or design switches that come out of nowhere.
Score 9 out of 10
Vetted Review
Verified User
  • Salesforce Integration - it is solid but can become overly complex
  • Approvals - we have many forms that are "applications" and the approvals feature has been ultra helpful
  • Partial Submissions - this is a great tool for our team to follow up on people who don't finish our large applications
  • Reporting - need to have the ability to report across my entire account (ie. export all leads)
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