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Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
Overview
What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…
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Popular Features
- Display advertising (10)7.878%
- Ad campaign creation (10)7.575%
Pricing
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What is Foundry ABM?
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
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- No setup fee
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is PFL Direct Mail Platform?
PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…
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Product Details
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- Competitors
- Tech Details
- FAQs
What is Foundry ABM?
Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.
Note: Many reviews are for the Triblio platform, which is now Foundry ABM.
Foundry ABM Features
- Supported: Account Based Orchestration
- Supported: Account Based Advertising
- Supported: Web Personalization
Foundry ABM Integrations
Foundry ABM Competitors
Foundry ABM Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.
6sense and Terminus ABM Platform are common alternatives for Foundry ABM.
Reviewers rate Display advertising highest, with a score of 7.8.
The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Reviews and Ratings
(69)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.
Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.
Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.
The most common recommendations from users and reviewers are as follows:
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Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.
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Review testimonials and compare outcomes before making a decision.
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Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.
These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.
Attribute Ratings
Reviews
(1-25 of 36)Companies can't remove reviews or game the system. Here's why
December 23, 2022
Triblio ABM a must for growing organizations
We had difficulty getting our custom web pages set up with our domain, and the triblio team stepped in to support us very quickly.
December 22, 2022
Average ABM Software but Competitive Pricing
We had periodic syncs with our account manager when we first bought the software and they were helpful.
December 22, 2022
Triblio ABM Platform
They were willing to provide multiple training sessions for the BDR team. First, an overview of the platform, definitions, high-level ABM level-setting, but also offered a more tactical training of how to leverage the insights, if we wanted.
December 21, 2022
Triblio is the best ABM Platform
Our CSM Molly constantly goes above and beyond to help me out. I oversee our ABM program myself and she is honestly like having an extra member on my team. I was having a technical issue with some overlays and she wasn't able to fix it herself but she quickly pulled in someone who was able to fix it. The speed and willingness of several people meant the issue was fixed really quickly.
December 18, 2022
Triblio from a SDR Manager.
Triblio hasn't helped me directly with support, as I said on the prior question. Although I believe the marketing team had issues with a certain report and our customer support rep helped us fixed the issue. We had no problems moving forward and it was handled in a very quick time.
December 14, 2022
Well-rounded ABM engine to replace multiple platforms
When I have internal ABM updates, I ask for metrics and campaign dashboards, and the support team jumps into action and provides the data that assists with the meeting. The support team is certainly helpful, friendly, and try their best to support their accounts. Their executive team can also be helpful to be in meetings to support your ABM initiatives in best practices and benchmarking.
December 09, 2022
ABM Made Easy!
Jamal H. has a weekly call scheduled with us, and always comes to the call well prepared with good insight and suggestions to improve our engagement.
December 05, 2022
A complete ABM package!
I will commonly ping our rep before I launch a more complicated campaign and have them review our setup. They are always happy to go in, look at what I have put together, and then provide suggestions or let me know where I might have gone wrong given what I've told them are my objectives. This is always at an unscheduled time, but I always end up with a quick turnaround.
September 05, 2022
Best ABM platform, be aware of your specific use case.
Score 6 out of 10
Vetted Review
Verified User
Triblio ABM/ABX Platform has provided an extremely aware CS team that is staying on top of things on the account. However, due to the many technicalities the platform requires to publish an ad, we have not seen success here, even after following their recommendations.
July 06, 2022
ABM for the Rest of Us.
My Triblio success manager has been an invaluable asset to getting started quickly so I could start showing a measurable impact quickly. She didn't overthink and overcomplicate the situation. She understood our underdog status and the need to get going and keep optimizing as we went along. She's been an invaluable part of our engagement, and I believe that is what sets Triblio apart. If I were given just an inside person and a chat support option - I'd leave this, or any other platform, immediately. This is too strategic to be turned over to robots and third-world tech support staff who don't understand the actual objectives we are trying to accomplish. (Who have never done my job).
July 01, 2022
Triblio is a must have for your ABM strategy
There are several times that Triblio provided exceptional support. One would be when we had the chance to try a new feature that was newly launched. Our account manager described the feature in a meeting, worked with us to design a campaign, strategized with us on how to best proceed, provided insight, and checked the campaign when launched to ensure everything went smoothly and that our audience had a great experience.
May 01, 2022
Great feature set + Exceptional Support
We once set up a criterion for a web personalization incorrectly and at first glance with our rep, she confirmed it looked correct. However she didn't stop there, she took the issue to their technical team who pointed out an extra "includes" clause that was inadvertently pulling in additional account targets to our personalization.
April 28, 2022
Great Product
Our rep is really great. When I was onboarding as a new employee to my company, we had regular meetings with our rep to train me on the tool. She provides valuable feedback and answers to all of our questions. I feel comfortable reaching out when we have any issues or questions.
Our CSM overall has been excellent. Responsive over email and really committed to ensuring that we make our regular meetings valuable.
April 22, 2022
Great Platform, Great Support
In the early stages of my use of the product, I mis-mapped the countries and times the ads were to show up. While on one of our weekly calls, the rep was able to pinpoint the mistakes I made, show me how to do them correctly, and fix them in real-time.
March 31, 2022
Triblio has been the key to our success with ABM!!!
Always. They always provide exceptional support. They have held our hand for over a year and honestly, this has prevented us from having any large issues with the system. From simple launching of a campaign to syncing a list from Marketo they have been able to check the back end and let us know if we made a mistake. I was so pleased when they helped us create an Iframe in Salesforce so that intent data could stream directly to our account pages in real-time!
January 04, 2022
Triblio: a Trailblazer in Integrated ABM Campaigns Orchestration
During implementation, we wanted to see intent topics bucketed into several high-level groups to show up as a segment in Google Analytics. David was quick to look into both, provide actionable advice for our martech team AND do some behind-the-scenes magic on their end. Now, I can see whether our website visitors surged on any particular intent topic AND their domains to make it easier for our BDMs to pick up the trail and know who to reach out to.
December 25, 2021
All-round ABM platform
Our CSM is always ready to get on a call for the smallest of our queries. Because of our lack of experience in using ABM platforms we needed hand-holding & someone guiding us to create things from scratch. And we for awesome support all this while.
December 24, 2021
Good tool for ABM, Customer Success team is a differentiator
Weekly meetings to update us on the product and how our programs were running, while also making recommendations.
December 23, 2021
Good Product, Great Roadmap, Superior Support
Triblio provided us with great support so many times, it's difficult to pick a specific example. They were always available and willing to do more than just solve the problem. They helped us prevent the problem from occurring again and took many of those issues to the engineering team or added them to the product roadmap.
November 19, 2021
Triblio, you are great!
Recently we wanted to test out the overlay features but we had some branding requirements that the platform did not support. One of their technical representatives basically built us the overlay in code to accommodate our needs.
November 14, 2021
Average ABM Tool
Once the team understands there is a problem they try to rectify it quickly, during our implementation process we had an issue with our AM. I feel they were fairly new and didn't fully understand the platform yet. They were able to get a different AM to take over and quickly got the implementation back on track.
November 13, 2021
Trials and Lack of Triblioations
The thing about Triblio is you have frequent touch points and are able to get your questions answered quickly.
November 13, 2021
Best all round ABM platform!
Triblio always provides me with exceptional support - I feel fully supported each week during our calls. Molly provides great detail and thought in her answers to my questions and takes the time to review our campaign plans before we execute.
November 13, 2021
Triblio review
- Triblio noticed that our account was running out of budget and before we got turned off, they added more budget to the campaigns to ensure our ads don't go dark