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Foundry ABM

Foundry ABM
Formerly Triblio ABM/ABX Platform

Overview

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…

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Recent Reviews

TrustRadius Insights

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
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Great Product

8 out of 10
April 28, 2022
Incentivized
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer …
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Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (10)
    7.8
    78%
  • Ad campaign creation (10)
    7.5
    75%
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Pricing

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Unavailable

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Alternatives Pricing

N/A
Unavailable
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Folloze in Foster City provides their Personalized B2B Marketing Platform, which they describe as the best way to generate credible pipeline that will convert - from focused ABM to broad-based nurture. An ABM focused solution, the Folloze platform provides personalization and marketing campaign…

What is PFL Direct Mail Platform?

PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.5
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.3
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

8.2
Avg 8.4
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Product Details

What is Foundry ABM?

Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.

Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Features

  • Supported: Account Based Orchestration
  • Supported: Account Based Advertising
  • Supported: Web Personalization

Foundry ABM Competitors

Foundry ABM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

6sense and Terminus ABM Platform are common alternatives for Foundry ABM.

Reviewers rate Display advertising highest, with a score of 7.8.

The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(69)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.

Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.

Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.

The most common recommendations from users and reviewers are as follows:

  1. Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.

  2. Review testimonials and compare outcomes before making a decision.

  3. Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.

These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.

Attribute Ratings

Reviews

(1-25 of 48)
Companies can't remove reviews or game the system. Here's why
Alex Hendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Increased our annual user conference attendance by 600 people, 1/10th of total registrations.
  • consistent increase of webinar attendance by 10%.
  • Increase pipeline velocity by continuing to promote and educate your product through the sales process.
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