Foundry ABM

Formerly Triblio ABM/ABX Platform

Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.

Users can view the entire customer conversation history when responding to a mention.

Republished content on third-party sites.

AI-driven personalization for account-based messaging, ads, content recommendations, and conversations that target specific accounts across multiple channels.

Tracking for account-based customer engagement across multiple channels.

Allows users to programmatically create ads and build new campaigns within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Advertising that relates to the content on a given web page. Sequence targeting allows ads to be shown to individual viewers in a particular order across different websites, enabling greater control over brand messaging.

Advertising on social media platforms like Facebook, LinkedIn, etc.

The ability to track and forecast cross-channel ad performance and report on revenue attribution.

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Demographic and firmographic data covering contacts, businesses, and industries.

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Integrates different systems within the organization to streamline collaborative workflows such as lead-to-account matching, data acquisition, and data enrichment.