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Foundry ABM

Foundry ABM
Formerly Triblio ABM/ABX Platform

Overview

What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target…

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Recent Reviews

TrustRadius Insights

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an …
Continue reading

Great Product

8 out of 10
April 28, 2022
Incentivized
Triblio allows our organization to leverage intent data from Bombora to better target companies we are looking for and gives us more buyer …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 17 features
  • Display advertising (10)
    7.6
    76%
  • Ad campaign creation (10)
    7.3
    73%
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Pricing

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What is Foundry ABM?

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Alternatives Pricing

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Unavailable
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PFL helps businesses deliver authentic moments by creating impactful direct mail that is data-driven, bringing measurement, personalization, and predictability from digital to direct mail. PFL offers direct mail that is...Simplified: PFL simplifies direct mail execution by managing the entire…

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Features

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.5
Avg 8.1

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.4
Avg 7.7

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

7
Avg 7.8

Intent Data

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

7.3
Avg 7.7

ABM Integrations

ABM platform integrations with third-party software and internal tools to enable organizational workflows.

8.2
Avg 8.4
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Product Details

What is Foundry ABM?

Foundry ABM (based on Triblio's Account-Based Marketing) solution equips marketers with the platform and expertise to scale multi-channel campaign orchestration. Backed by IDG Communications, its AI-powered account-ID engine drives advertising, web personalization, and sales activation for businesses such as Nasdaq, Insperity, and Booz Allen.

Note: Many reviews are for the Triblio platform, which is now Foundry ABM.

Foundry ABM Features

  • Supported: Account Based Orchestration
  • Supported: Account Based Advertising
  • Supported: Web Personalization

Foundry ABM Competitors

Foundry ABM Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Foundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.

6sense and Terminus ABM Platform are common alternatives for Foundry ABM.

Reviewers rate Display advertising highest, with a score of 7.6.

The most common users of Foundry ABM are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(69)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Triblio is a versatile platform that offers a wide range of use cases for marketing and sales teams. Users have found Triblio to be an essential tool for executing account-based marketing strategies. The software enables marketers to implement lead generation strategies and target specific audiences based on industry and interests. With Triblio, sales teams can create targeted outreach based on account activity on the website, allowing them to engage interested individuals more effectively. The platform offers unique orchestration capabilities, allowing the creation of integrated advertising campaigns with multiple engagement elements along the buyer's journey. Triblio also provides insights into engaged account activity and third-party intent data, helping sales teams with prospecting and account-based insights.

Additionally, users have benefited from Triblio's custom account landing pages, finding them effective and easy to use. The software allows for targeted account-based display advertisements, site overlays, web personalization, and daily sales notification emails. Integration with Hubspot enables multi-platform campaigns, ABM, and website visit data integration. Triblio is used to gather intent data and send ads to specific lists of contacts and targets. Users have leveraged Triblio's capabilities to target ideal customers in a narrow market, serving relevant information once they arrive on the website.

Overall, Triblio is considered a critical tool for targeting specific individuals, tracking engagement, incorporating intent data in account-based marketing strategies, and delivering personalized experiences across different channels. It has helped improve brand awareness, accelerate geographic expansion, increase sales velocity, and achieve better ROI.

The most common recommendations from users and reviewers are as follows:

  1. Talk to other companies and friends who use Triblio for their opinions and comparisons to other ABM platforms.

  2. Review testimonials and compare outcomes before making a decision.

  3. Get buy-in from the sales organization to maximize the value of Triblio and review all the available features and consolidate the martech stack.

These recommendations highlight the importance of gathering feedback from others in order to make an informed decision, evaluating the platform's capabilities and benefits, and aligning with internal stakeholders to effectively utilize Triblio for account-based marketing campaigns.

Attribute Ratings

Reviews

(1-25 of 48)
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December 22, 2022

Triblio ABM Platform

Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Multiple intent sources
  • Website personalization
  • Ease of Smart Pages
  • Better integrations to support more robust capabilities
  • Would like more recommendations and optimizations as compared to raw data in weekly recaps
  • Onboarding, due to custom work, has taken longer than expected
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Targeting - there are several ways to target key accounts such as email address, job title, and job function.
  • Overlays - we can show different popups on the website to different audiences to further engage and interact with them. They are similar in appearance to our display ads to help with brand recognition and awareness.
  • HubSpot Integration - Triblio has the best HubSpot integration out of all the ABM providers. It is two-way, simple to set up, easy to use, and automated.
  • Reports - Triblio has awesome reports but currently, they are split between sales notification emails and orchestration emails. It would be great to have these combined to reduce the number of emails sent to sales and to have all the information in one email.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Reporting
  • Tracking who visits our website.
  • Seeing the most viewed pages.
  • Tough to understand for new users.
  • Too much going on, would rather have it be simple.
  • Can't tell what time people are visiting pages.
Steven Tsao | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • ABM Ad Serving.
  • Account and Contact level based engagement tracking.
  • Analytics and reporting of ABM activities.
  • Some reporting or analysis need backend support (doesn't come standard).
  • Support personnel training to better assist customer needs.
  • User friendliness of the platform UI.
December 09, 2022

ABM Made Easy!

Chris Petersen | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Brand awareness.
  • Account penetration.
  • Sales strategy.
  • Orchestration (new feature) is a bit confusing.
  • Lots of options available for data, it might help consolidating into a single report.
December 05, 2022

A complete ABM package!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Provides sales relevant account level activity.
  • Shows us account level traffic to our website.
  • Allows us to target specific accounts with advertising.
  • Allows us to customize our site based on specific accounts.
  • Salesforce widget could use a visual update.
  • Salesforce widget slow to update with data.
  • Salesforce widget requires a Chrome extension as opposed to be native in SFDC.
Score 6 out of 10
Vetted Review
Verified User
  • Gathering Intent Data with LeadSift
  • Integration into HubSpot
  • Targeted ads could really work better. There are too many technicalities in this step, and when results are unsatisfactory there is always this one parameter that we managed differently.
Parker Pearson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Excellent onboarding & training.
  • Easy to use interface.
  • Deep insights on intent data & audience behavior.
  • Cost effective message testing.
  • Support tickets and status - improving and responsive, but was less so at first.
  • Logically organized documentation and how-tos.
  • Video to demonstrate new features & use case scenarios.
Devyn Cleveland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Creating Audiences is smooth and easy.
  • Setting up campaigns, editing settings, and matching audiences with Linkedin is also easy.
  • Triblio's customer support is outstanding. They were there to help us set up our account. They are always here to make sure your launches go smoothly as well as answer any questions you may have.
  • It's reporting structure helps us know how our campaigns are doing in real time.
  • Triblio's reporting is sometimes slow to load, which means it can take a while for an individual to grab detailed information if they have several campaigns running at once.
April 28, 2022

Great Product

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • tracking buyer's journey through our digital assets
  • serves ads to companies we want to target
  • I would like to see more robust reporting.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Segmenting audiences through integrations (Salesforce)
  • User interface - both existing and the new version they're rolling out
  • Comprehensive look at account activity
  • Intent data provision
  • While the existing platform is fairly user friendly, it's had some glitches and bugs. Hoping the new updates will fix those.
  • Budgeting section can be a little confusing
  • Multiple names for campaigns/orchestrations is convoluted
EJ Davis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Knowledgeable account managers.
  • User-friendly platform with online center.
  • Ability to map advertisements to HTML5, .jpg, or .png out of the box.
  • The autosave feature can make it troublesome to undo errors when editing campaigns or advertisements.
Alex Hendrickson | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Great at reaching current and new prospects that were previously unobtainable.
  • Easy to use and learn, integrated with our Salesforce and Marketo systems.
  • Allows us to customer tailor our messaging and audiences.
  • Customer service has been exceptional!
  • The ability to separate budgets by dept. currently, you have one pot of money but can set limits based on campaigns. This is fine for a single user but gets messy with multiple users.
  • Campaigns with multiple steps, I do hear this is in the works.
  • It would be nice if each area did not open a new tab, navigating pages within the same page would be nice.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ad campaign orchestration mechanist.
  • Web page customization.
  • Smart Pages.
  • Sales Alerts and notifications.
  • Intent targeting through Bombora intent and IDG intent packages.
  • Media buy done through automated credit card charge at the end of the month (as opposed to having to manually send the payment in once your balance is low).
  • The more clean look of the analytics dashboards - everything is there now, but there are so many analytics dashboards, you get paralysis by over-analysis sometimes, hard to pick what view to go by.
December 25, 2021

All-round ABM platform

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Retargeting ads
  • Intent data
  • Personalized ads
  • Should have an easier UI to navigate
  • Should have more support documentation
  • More guidance needed on use cases
  • Reporting can be made easier
November 14, 2021

Average ABM Tool

Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Overlays on your website
  • The new orchestration canvas
  • Easy to create audiences from lists or integrations with marketing automation and CRM tools
  • The templates for overlays can be difficult to change, with out going in to the code.
  • lack visibility in the ad metrics
  • Updating the knowledge base to accurately reflect current tools
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