Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an organization’s customers.
According to the vendor the four pillars of Scout include:
- Segment Intelligence: Analysis of a segment or compare segments which include followers, CRM and conversation participants.
- Social Listening: Monitor/compare any brand/topic.
- Segment of One Intelligence: Analyze/compare any users, which helps you understand your potential customers and influencers.
- On-demand Research: Ask marketing questions relevant to your growth and get real-time answers.
