Frrole Scout

Frrole Scout

Score 8.7 out of 10
Frrole Scout

Overview

What is Frrole Scout?

Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an organization’s customers....

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Recent Reviews

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Pricing

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What is Frrole Scout?

Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an…

Entry-level set up fee?

  • Setup fee optional

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Frrole Scout?

Frrole Scout is a full-fledged web-based social analytics dashboard that displays in-depth analysis of topics, audiences, influencers and consumers. Using a web-based interface, it is a comprehensive consumer intelligence platform that allows tracking, monitoring, and analysis of an organization’s customers.

According to the vendor the four pillars of Scout include:

  • Segment Intelligence: Analysis of a segment or compare segments which include followers, CRM and conversation participants.
  • Social Listening: Monitor/compare any brand/topic.
  • Segment of One Intelligence: Analyze/compare any users, which helps you understand your potential customers and influencers.
  • On-demand Research: Ask marketing questions relevant to your growth and get real-time answers.

Frrole Scout Features

  • Supported: Provide in-depth consumer insights including segment of followers, CRM or conversation participants
  • Supported: Analysis of any user to help you know your potential customer inside out
  • Supported: Monitor campaigns & brands health
  • Supported: Predict market patterns and provide alerts in real-time shifts
  • Supported: Run customized research

Frrole Scout Screenshots

Screenshot of Scout-topic analysis of #election2016, overview of sentiment, mentions and potential reachScreenshot of Scout-topic analysis of #election2016, analysis of mentions & potential reach, sentiment & moodScreenshot of Scout-topic analysis of #election2016, location of conversations & actionable insights

Frrole Scout Video

Video on people intelligence, one big feature of Scout

Frrole Scout Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported Countriesall countries
Supported LanguagesEnglish

Frrole Scout Downloadables

Frrole Scout Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)0%
Mid-Size Companies (51-500 employees)10%
Enterprises (more than 500 employees)90%
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Comparisons

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Reviews and Ratings

 (3)

Reviews

(1-2 of 2)
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Score 9 out of 10
Vetted Review
Verified User
Frrole is being used by a department especially with respect to client service. It helps in analyzing and assessing the current market check in relation to social media buzz and impact of any particular marketing activity or on-trend movement. It is very useful in mapping a brand's performance on social platforms that gives a holistic picture of the brand and/or a particular campaign.
  • Social listening analysis
  • Influencer analysis
  • Owned insights
  • Historical data since there are certain brands which are present for decades.
  • An overview of timeline series with respect to social media platforms.
  • Automatic query suggestions.
Frrole is well suited when brand tracking on a social platform is required. If a brand performs really well on saliency, then the social buzz movement helps in comparing those data points. However, Affinity perceptions sometimes do give a mix of words that happens to be irrelevant with the given set of queries. It reads and captures comments basis on which Affinity word cloud is generated. The scope of opportunity to enhance it further on the basis of specific keywords would be an advantage.
  • Social listening
  • Audience intelligence
  • Influencer analysis
  • Increased efficiency
  • Reliability on additional data sources
Sohamm Sanghani | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Frrole Scout is used by the strategy team for Maxus India. Most of the usage is around understanding the social trends with respect to a certain keyword, which then forms a part of the overall consumer understanding canvas.
  • The affinity of users using a particular keyword, towards other related keywords.
  • Location based trends.
  • Sentiment could be better analyzed.
It is most appropriate in cases where the keywords to be searched for, are clearly defined. However, for analyzing the sentiment behind the keyword's mentions, Frrole Scout may not be accurate.
  • It helps sharpen the plans to ensure the right audience is being reached out to.
  • Not only does this sharpening increase efficiency, but also helps in pulling down the unnecessary costs.
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