Full Circle Insights

Full Circle Insights Reviews

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Ratings and Reviews
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Score 8 out of 10
Vetted Review
Verified User
Review Source
Full Circle Insights was used by our marketing team to better understand campaign performance as it relates to impact on our funnel and on revenue.

It was used primarily within marketing but also used to support better insights into sales development performance.

The main challenge Full Circle solved for us was to create a standardized data model and schema for tracking performance. Pulling this data from disparate systems to Salesforce and making that a single source of truth.
  • Easy to understand data model and attribution model
  • Expert implementation support
  • Connecting tools to Salesforce as single source of truth
  • Full Circle needs to improve ABM reporting functionality - better reporting at an account level.
  • Identify professional services partners to help with deployment and process improvement
  • Better connect with Data Warehouses and custom attribution models
  • Better connect with digital tracking tools such as GA, Doubleclick etc. without having to rely on UTM tracking from Salesforce
Very suitable for traditional SaaS businesses who have good adoption of Salesforce by their GTM teams. Connects well if sales teams use the opportunity object well in Salesforce.

Less impactful if Salesforce adoption is poor or instance is highly restricted.
Bruce Brien | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • The primary business problem solved for us was waterfall visibility across multiple channels
  • The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
  • The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).
  • We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.
In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.
  • In-person training
The vendor worked with us tirelessly, never complaining about our broken processes and bad data. In fact, they went above and beyond their responsibilities to assist us in the process re-engineering and the data clean-up.

What is Full Circle Insights?

Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.

Full Circle Insights Pricing

Full Circle Insights Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

What is Full Circle Insights?

Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.

Who uses Full Circle Insights?

The most common users of Full Circle Insights are from Mid-size Companies and the Computer Software industry.