The best all round reporting tool for B2B marketers
Full Circle Insights was used by our marketing team to better understand campaign performance as it relates to impact on our funnel and on …
Full Circle Insights
Full Circle Insights
Full Circle Insights
Overview
What is Full Circle Insights?
Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates...
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Pricing
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What is Full Circle Insights?
Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation…
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting / Integration Services
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Product Demos
Full Circle Insights: Complete Funnel Visibility and Reporting
01:23
Product Details
What is Full Circle Insights?
Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.
Full Circle Insights Video
Report on lead volume and conversion with Full Circle Response Management. Gain full funnel visibility, along every stage of your sales cycle.
Full Circle Insights Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Reviews and Ratings
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Full Circle Insights was used by our marketing team to better understand campaign performance as it relates to impact on our funnel and on revenue.
It was used primarily within marketing but also used to support better insights into sales development performance.
The main challenge Full Circle solved for us was to create a standardized data model and schema for tracking performance. Pulling this data from disparate systems to Salesforce and making that a single source of truth.
It was used primarily within marketing but also used to support better insights into sales development performance.
The main challenge Full Circle solved for us was to create a standardized data model and schema for tracking performance. Pulling this data from disparate systems to Salesforce and making that a single source of truth.
- Easy to understand data model and attribution model
- Expert implementation support
- Connecting tools to Salesforce as single source of truth
- Full Circle needs to improve ABM reporting functionality - better reporting at an account level.
- Identify professional services partners to help with deployment and process improvement
- Better connect with Data Warehouses and custom attribution models
- Better connect with digital tracking tools such as GA, Doubleclick etc. without having to rely on UTM tracking from Salesforce
- The primary business problem solved for us was waterfall visibility across multiple channels
- The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
- The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).
- We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.
- In-person training