May 03, 2013
Score 10 out of 10
- The primary business problem solved for us was waterfall visibility across multiple channels
- The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
- The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).
- We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.
Read Bruce Brien's full review
In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.