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Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.https://dudodiprj2sv7.cloudfront.net/product-logos/SK/NZ/XTJ1FOUHC95R.jpegGreat Support, Quick Implementation, Real ResultsThe primary business problem solved for us was waterfall visibility across multiple channels The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall. The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).,We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.,Beyond the reporting efficiencies gained through the automation, The ROI for Full Circle CRM does not come from the product directly, but from the decisions that can be made from the insights uncovered. We can see what is working and what is not, whether that be programs, processes, or people. Prior to implementing Full Circle CRM, we were making intelligent guesses based on a fuzzy view of the situation. Full Circle CRM has uncovered opportunities for our organization to improve our marketing and tele-sales operations, which we have implemented and can see the results. Our conversion rates are up across the early stages of our waterfall and we expect that trend to continue into our opportunity pipeline as we get further into the implementation.,10,10,This product is used to provide real-time visibility into our marketing, tele-sales, and sales waterfalls including conversion rates, stage velocity, and current inventory balances. We also use the product to attribute marketing influence to leads and opportunities at various stages of the funnel, providing us with a more accurate reflection of the effectiveness of our programs.,,,Vendor implemented Implemented in-house,10,In-person training,10,No,10
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Full Circle Insights
1 Ratings
Score 10.0 out of 101
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Full Circle Insights Reviews

Full Circle Insights
1 Ratings
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Score 10.0 out of 101
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Bruce Brien profile photo
May 03, 2013

Full Circle Insights Review: "Great Support, Quick Implementation, Real Results"

Score 10 out of 10
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  • The primary business problem solved for us was waterfall visibility across multiple channels
  • The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
  • The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).
  • We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.
In full disclosure as a professional services marketing agency and consultancy, based on our very positive experience with Full Circle CRM, the robustness of their offering, and our ability to work together, we have entered into a partnership to provide implementation and consulting services in cooperation with Full Circle CRM. Rather than paint this review as biased, I hope that it provides insights into our decision to partner with an impressive and growing company.
Read Bruce Brien's full review

About Full Circle Insights

Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.
Categories:  Marketing Analytics

Full Circle Insights Technical Details

Operating Systems: Unspecified
Mobile Application:No