May 03, 2013
Full Circle Insights Review: "Great Support, Quick Implementation, Real Results"
- The primary business problem solved for us was waterfall visibility across multiple channels
- The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
- The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).
- We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.