Name: Full Circle Insights: Complete Funnel Visibility and Reporting
Uploaded: 2016-09-23T17:44:34.000Z
Duration: 1 min 23 s
Description: Report on lead volume and conversion with Full Circle Response Management. Gain full funnel visibility, along every stage of your sales cycle.

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### Marketing Analytics
Reviewers consistently praise Full Circle Insights for its robust marketing attribution capabilities. Users highlight the platform's ability to provide detailed insights into marketing performance, attribution models, and multi-touch attribution. The tool is commended for its comprehensive funnel metrics, campaign attribution reporting, and its impact on marketing ROI. Additionally, users appreciate the customizable nature of Full Circle Insights, allowing for in-depth tracking of marketing outreach and attribution across various campaigns and channels.

### Campaign Management
Users generally praise Full Circle Insights for its robust campaign management capabilities. They appreciate the platform's ability to provide detailed insights into campaign attribution, allowing them to effectively track the effectiveness of their marketing efforts. While some users find the tool slightly complex and requiring additional training, the majority acknowledge its value in optimizing campaign spend and improving marketing ROI. The ability to measure campaign influence and accurately attribute sales opportunities to specific marketing campaigns is highlighted as a key strength of Full Circle Insights. Despite some minor drawbacks such as system drag and occasional errors, users find that the platform's campaign management features greatly enhance their ability to track, analyze, and optimize their marketing campaigns.

### ROI and Performance Measurement
Users consistently praise Full Circle Insights for its robust ROI tracking and performance measurement capabilities. They appreciate the platform's ability to provide detailed insights into campaign effectiveness, lead conversion rates, and marketing ROI. Reviewers highlight how Full Circle Insights empowers them to optimize campaign spend, improve marketing performance, and make data-driven decisions to enhance future campaigns. The consensus among users is that Full Circle Insights excels in delivering comprehensive and actionable ROI and performance measurement metrics, contributing significantly to their marketing success.

### Sales Alignment
Users generally praise Full Circle Insights for its robust sales and marketing alignment features. When it comes to sales alignment specifically, users appreciate the platform's ability to provide comprehensive insights into the sales pipeline and the impact of marketing efforts on sales outcomes. The tool's integration with Salesforce and its native Salesforce app status make it easy for sales teams to track and report on sales activities, although some users note that it may require additional clicks and support for optimal use. Despite some minor drawbacks, Full Circle Insights is recognized for its contribution to enhancing sales alignment within organizations.

### Attribution Analysis
Reviewers consistently praise Full Circle Insights for its robust attribution analysis capabilities, highlighting its significant impact on sales, marketing alignment, and understanding campaign influence. Users appreciate the detailed attribution models offered by Full Circle Insights, allowing them to track the influence of various touchpoints on opportunities and revenue. The platform's ability to provide visibility into campaign performance and contribution across multiple attribution models is highly valued by users. Despite some challenges in implementation and communication with non-technical teams, Full Circle Insights remains a valuable tool for analyzing and optimizing campaign influence throughout the sales cycle.

### Funnel Optimization
Users generally praise Full Circle Insights for its robust funnel optimization capabilities. Reviewers appreciate the platform's ability to provide detailed insights into funnel metrics, tracking, and reporting. While some users have encountered minor issues with data duplication and campaign structure, overall, Full Circle Insights is recognized for its effective funnel optimization features. The tool's comprehensive approach to funnel management and attribution modeling has garnered positive feedback from users across various departments, highlighting its value in enhancing lead and opportunity tracking within Salesforce.

### Salesforce Integration
Users generally praise Full Circle Insights for its native integration with Salesforce. The consensus among reviewers is that the platform's Salesforce integration provides a solid foundation for tracking funnel metrics, campaign attribution, and lead lifecycle management. While some users appreciate the ease of use and comprehensive reporting capabilities that come with the Salesforce integration, others express concerns about the complexity and potential challenges that may arise, particularly in terms of troubleshooting issues and the need for dedicated Salesforce resources for implementation and maintenance. Despite some mixed opinions, the general sentiment leans towards acknowledging the value that Full Circle Insights brings through its integration with Salesforce, albeit with some caveats regarding support responsiveness and configuration intricacies.

### Reporting and Dashboards
Users generally praise Full Circle Insights for its comprehensive reporting and attribution capabilities. The platform's reporting and dashboard functionalities are highly regarded for their ability to provide detailed insights into campaign performance, influence marketing, and funnel attribution. While some users find the reporting features to be complex and require a learning curve, overall, Full Circle Insights is recognized for its robust reporting tools that offer valuable visibility and data analysis within Salesforce.

### Data Management and Visibility
Users generally find Full Circle Insights's visibility and data management capabilities to be a strong point. They appreciate the ability to track touchpoints for individuals unrelated to the opportunity and the ease of creating reports and dashboards for real-time monitoring. However, some users have expressed challenges in communicating the technical aspects of Full Circle to non-technical team members and highlighted the importance of maintaining clean campaign data for accurate reporting. Despite these minor drawbacks, the overall consensus leans towards positive sentiments regarding the data management and visibility features of Full Circle Insights.

### Implementation and Customization
Users have expressed mixed feelings regarding Full Circle Insights' implementation and customization capabilities. While some users appreciate the comprehensive implementation support and clear configuration options, others find the process time-consuming and complex. There are concerns about the need for dedicated resources and technical expertise for successful implementation and ongoing maintenance. Additionally, users have highlighted challenges with customization, including the need for careful consideration of changes and potential conflicts with existing code. It is evident that Full Circle Insights' implementation and customization features have elicited a range of opinions from users.

### Lead Management
User feedback on Full Circle Insights' lead management capabilities is varied and encompasses both positive and negative sentiments. While some users appreciate the customizable attribution models, robust reporting features, and the ability to track touchpoints effectively, others express concerns about the complexity of tracking web visits and the reliance on the Salesforce UI for certain features. The platform's emphasis on lead scoring, funnel tracking, and attribution reporting seems to resonate positively with users, providing valuable insights into lead lifecycle management. However, the need for more documentation on lead assignment rules in Salesforce is highlighted as an area for improvement. Despite mixed opinions, Full Circle Insights appears to offer a comprehensive lead management solution that caters to diverse user needs within the Salesforce ecosystem.

### Marketing Operations
Reviewers appear to have varied opinions regarding Full Circle Insights' marketing operations capabilities. While some users praise the tool for its highly customizable attribution models and robust reports that cater to C-suite needs, others express concerns about its complexity and the need for experienced personnel to navigate its functionalities effectively. The tool's integration within Salesforce is seen as a double-edged sword, offering quick field updates but also requiring additional resources for troubleshooting issues beyond its configuration panel. Despite some challenges, users acknowledge the value of Full Circle Insights in providing visibility into lifecycle stages, conversion events, and campaign performance, ultimately contributing to improved decision-making processes within marketing operations.

The user reviews provide the following recommendations:

1. Take the implementation process slowly and ensure enough resources for a successful rollout. Understand what is needed before considering the software and have a business process set up with a team ready to help with implementation. Connect with Account Managers for any questions or assistance. Use a contact-based model instead of leads and switch reporting to campaign member reporting. Document configurations and decisions made during implementation, and have multiple people who understand the system to avoid issues when someone leaves.

2. Properly implement and integrate the product, test different models against the current pipeline, ask many questions during implementation, and understand the database before setting score thresholds and choosing model attribution. However, be cautious when evaluating predictive analytics companies and educate oneself about minimum dataset requirements.

3. Be prepared for a lot of data work when switching to the software, have enough resources for a smooth launch, and be okay with funnel metrics and custom model reporting on two different reports. Look for vendors that offer more account lifecycle management. Customize reports to meet specific needs and work closely with the representative for support and best practices. Document internal processes during discovery/setup and ensure that opportunities support attribution measurement.

All-in-One Data Platform: Users have expressed their appreciation for the platform's ability to centralize all data and provide access regardless of usage preferences. Many reviewers have highlighted the convenience of easily analyzing behavior from past years, adding immense value to their decision-making process.

Seamless Integration with Salesforce.com: Users consistently praise the seamless integration between the platform and Salesforce.com. They find it highly beneficial as it streamlines implementation efforts, ensuring a smooth transition and minimizing any potential disruptions.

Valuable Marketing Insights: The platform stands out by offering valuable insights into marketing campaigns that were previously inaccessible without customer Salesforce and Marketo coding. This unique capability enables users to gain deeper analytics-driven understanding, allowing them to make informed decisions that drive their marketing strategies forward.

Users have found Full Circle Insights to be a valuable tool for account matching and tracking touch points and engagement from known records to closed opportunities. The software generates insightful marketing analytics reports and identifies campaign responses, enabling users to track ROI and ensure proper follow-up on campaigns. Additionally, users leverage Full Circle Insights to understand conversion rates, sales velocity, and performance across campaigns, regions, and different departments. 

One of the key benefits of this software is the visibility it provides into the marketing funnel and marketing attribution, helping users track the effectiveness of their marketing activities. Full Circle Insights allows users to track the ROI and effectiveness of their campaigns and inside sales activities, providing them with metrics that can be used in Salesforce reporting and dashboards. Users rely on the software to measure campaign influence and identify the campaigns that contribute the most to their funnel and wins, prompting them to maintain clean data and optimize their funnels.

Another important use case of Full Circle Insights is its ability to help users understand lead to opportunity conversion by marketing channels and attributions. This enables them to launch effective campaigns and improve existing programs. Users appreciate the software's capability to track prospects from the beginning of the funnel to the point of dropping out, which assists in analyzing and improving campaigns. Full Circle Insights also helps track which campaigns contribute to opportunities and progress through the funnel, enhancing campaign analysis.

With Full Circle Insights, users can accurately measure the ROI of their campaigns and allocate budget accordingly. This solves the problem of not having clear insight into revenue-generating campaigns. The software also addresses challenges such as reporting divide, limited historical response tracking, incomplete funnel visibility, and inaccurate campaign attribution. It provides insights into how marketing activities impact the pipeline by attributing campaign responses to opportunities.

Full Circle Insights has proven valuable for users in terms of saving time, improving visibility into marketing's contribution to revenue, replacing manual tracking, and providing segmentation capabilities. It offers a clear understanding of the lead funnel and improves communication using common metrics such as MQL, TQL, SQL, conversion rates, and velocity. Users have successfully implemented Full Circle Insights to report on marketing attribution across the buyer journey and unify data in their CRM. The software also enhances campaign analysis and alignment with marketing budget categories by tying revenue back to broader source categories and individual assets.

While users have encountered some data issues, they recognize that Full Circle Insights works as designed and helps enforce campaign attribution with opportunities.

Full Circle Insights (formerly Full Circle CRM) is built on the Salesforce platform and is primarily a marketing performance management tool. It is used to calculate the ROI from marketing programs and includes robust analytics dashboards. As such it integrates with the major marketing automation systems including Marketo, Eloqua and Act-On.

Individual

Professional

Business

Standard

Adobe Marketo Engage (acquired by Adobe in 2018) is a marketing automation platform whose basic features include email marketing, drip nurturing, landing pages, and lead scoring, but other editions offer additional advanced features. Typical customers are B2B firms with complex sales cycles.

Growth

Select

Prime

Ultimate

Adobe Marketo Engage

Full Circle Insights

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

Full Circle Response Management Two Minute Demo

Full Circle Campaign Influence Two Minute Demo

Full Circle Opportunity Gatekeeper for Salesforce Demo

Likelihood to Recommend

Likelihood to Renew

Support Rating

In-Person Training

Implementation Rating

The Full Circle CRM product gives marketers a full response lifecycle management solution, ensures every deal is attributed to the right campaign so you can get accurate ROI, and answers all your marketing questions in one place. Our product is built 100% on Salesforce.com and is pre-integrated with the leading marketing automation solutions.  All your marketing data is in one place and so are the answers.

Founded by former salesforce.com executives, product managers, and marketing automation specialists – we know what it takes to run a successful marketing organization.  We are passionate about giving all marketers the answers they need to plan with confidence and grow revenue.

Full Circle Insights: Complete Funnel Visibility and Reporting

Report on lead volume and conversion with Full Circle Response Management. Gain full funnel visibility, along every stage of your sales cycle.

BrightFunnel UNPUBLISHED

Adobe Marketo Measure, part of Marketo Engage

LeanData Lead2Account Matching Engine (module)

Drift

Clearbit

Full Circle Insights 2019-05-07 12:43:05

Salesforce Sales Cloud

Domo

SVP Client Success

Full Circle CRM 2013-05-03 08:06:38

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

Professional services

Process improvement

Add functionality

Data warehouses

Needs to improve

Attribution models

Reporting functionality

Tracking tools

Better reporting

Account level

Single source

Source of truth

Multiple channels

Easy to understand

Data model

Implementation support

Home

Marketing Analytics Tools

Full Circle Insights was used by our marketing team to better understand campaign performance as it relates to impact on our funnel and on revenue.

It was used primarily within marketing but also used to support better insights into sales development performance.

The main challenge Full Circle solved for us was to create a standardized data model and schema for tracking performance. Pulling this data from disparate systems to Salesforce and making that a single source of truth.

Easy to understand data model and attribution model
Expert implementation support
Connecting tools to Salesforce as single source of truth

Full Circle needs to improve ABM reporting functionality - better reporting at an account level.
Identify professional services partners to help with deployment and process improvement
Better connect with Data Warehouses and custom attribution models
Better connect with digital tracking tools such as GA, Doubleclick etc. without having to rely on UTM tracking from Salesforce

Eliminated underperforming channels such as content syndication which accounted for up to 20% of spend
Improved funnel velocity and inspection of Marketing to SDR handoffs
Created an attribution model which provided better transparency to company leadership on marketing performance - unlocked more budget
Good value product and ROI was positive within a year.

LeanData Lead2Account Matching Engine, Drift, Clearbit

The primary business problem solved for us was waterfall visibility across multiple channels
The secondary business problem solved for us was the accurate attribution of marketing influence throughout the waterfall.
The tertiary problem solved for us was the accurate tracking and visibility into lead initiated activity (response management).

We worked closely with the vendor to add functionality to their current release to allow us to track multiple separate waterfalls simultaneously in order to operationalize the new Sirius Decisions Waterfall model. With the needed changes, the product works as advertised, and is providing the specific results we anticipated. In 6 months, we have not found anything else that we would want to change.

Beyond the reporting efficiencies gained through the automation, The ROI for Full Circle CRM does not come from the product directly, but from the decisions that can be made from the insights uncovered. We can see what is working and what is not, whether that be programs, processes, or people. Prior to implementing Full Circle CRM, we were making intelligent guesses based on a fuzzy view of the situation.
Full Circle CRM has uncovered opportunities for our organization to improve our marketing and tele-sales operations, which we have implemented and can see the results.
Our conversion rates are up across the early stages of our waterfall and we expect that trend to continue into our opportunity pipeline as we get further into the implementation.

This product is used to provide real-time visibility into our marketing, tele-sales, and sales waterfalls including conversion rates, stage velocity, and current inventory balances.
We also use the product to attribute marketing influence to leads and opportunities at various stages of the funnel, providing us with a more accurate reflection of the effectiveness of our programs.

Full Circle Insights

Overview

What is Full Circle Insights?