FullStory

FullStory

Customer Verified
Top Rated
About TrustRadius Scoring
Score 8.6 out of 100
Top Rated
FullStory

Overview

What is FullStory?

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer...
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Recent Reviews

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 12 features
  • Session Recording and Replay (6)
    9.8
    98%
  • Click analytics (5)
    8.4
    84%
  • Scroll maps (5)
    7.8
    78%
  • Heatmap tool (5)
    6.8
    68%

Reviewer Pros & Cons

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Video Reviews

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Pricing

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Free

$0.00

Cloud

Business

Contact Sales

Cloud

Enterprise

Contact Sales

Cloud

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://www.fullstory.com/plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services
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Product Demos

FullStory Differentiated Data
01:38
Why Digital Experience Intelligence works for retail teams
04:08
Why SaaS leaders choose FullStory (Subtitles)
01:48
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Features Scorecard

Mobile Capabilities

2.6
26%

Results and Analysis

7.4
74%
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Product Details

What is FullStory?

FullStory is a trusted Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences.

WHAT YOU CAN DO WITH FULLSTORY:

  • Proactively understand what is happening on your website, digital products, and mobile app with the industry’s most complete digital experience data.
  • Discover why things are happening with qualitative information from robust session details.
  • Collaborate with tools designed to streamline workflow, share information, and drive meaningful action across UX, engineering, and product teams.
  • Better understand customer engagement, analyze behavioral data, identify opportunities for conversion, and creating impactful digital experiences.

Brands using FullStory increase revenue through better conversion rates, improved organizational efficiency, and boosted customer growth and retention.

FullStory Features

Customer experience management Features

  • Supported: Product usage analytics
  • Supported: Customer experience profiles
  • Supported: Customer experience dashboard
  • Supported: Customer journey mapping
  • Supported: AI-powered recommendations
  • Supported: Multi-channel customer feedback collection

Results and Analysis Features

  • Supported: Heatmap tool
  • Supported: Click analytics
  • Supported: Scroll maps
  • Supported: Form fill analysis
  • Supported: Conversion tracking
  • Supported: Goal tracking
  • Supported: Funnel Analysis
  • Supported: Session Recording and Replay
  • Supported: User Segmentation

Mobile Capabilities Features

  • Supported: Responsive Design for Web Access
  • Supported: Mobile Application
  • Supported: Dashboard / Report / Visualization Interactivity on Mobile
  • Supported: Mobile App Analytics

Security and Administration Features

  • Supported: Platform single sign-on (SSO)
  • Supported: GDPR compliance
  • Supported: Secure web hosting

Additional Features

  • Supported: OmniSearch
  • Supported: User Trends
  • Supported: Event Funnels
  • Supported: Dev Tools
  • Supported: Frustration Signals
  • Supported: Dashboards
  • Supported: Session Notes
  • Supported: Webhooks
  • Supported: Data Export
  • Supported: Console Recording
  • Supported: Stack Traces
  • Supported: Network Requests
  • Supported: Page Speed Metrics
  • Supported: Alerts
  • Supported: Exclude Sensitive Data
  • Supported: Custom Events
  • Supported: Shareable Session Links
  • Supported: Watched Elements
  • Supported: Custom Conversion Analysis
  • Supported: Top Opportunities
  • Supported: Priority Support Queue
  • Supported: Restrict by IPS, User Agent, or Location
  • Supported: SAML Signle Sign-on
  • Supported: Consent API
  • Supported: FS.Identify API
  • Supported: Multi-org Management
  • Supported: Entry & Exit Page Data

FullStory Screenshots

Screenshot of Visualize Data with Custom DashboardsScreenshot of Powerful Session Replay Combined with Dev ToolsScreenshot of FullStory Conversions Illuminates Problems in Your Digital ExperienceScreenshot of Fullstory for Mobile AppsScreenshot of FullStory Search & SegmentationScreenshot of Get Quality Insights on Your Most Valuable Pages

FullStory Videos

FullStory Differentiated Data
Why Digital Experience Intelligence works for retail teams
Why SaaS product leaders choose FullStory

FullStory Downloadables

FullStory Integrations

FullStory Competitors

FullStory Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported LanguagesEnglish

Frequently Asked Questions

FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts robust privacy tooling so users can manage privacy, consent, and selective exclusion of on-screen text.

FullStory starts at $0.

Hotjar, Contentsquare (Clicktale), and Quantum Metric are common alternatives for FullStory.

Reviewers rate Session Recording and Replay highest, with a score of 9.8.

The most common users of FullStory are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.
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Comparisons

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Reviews and Ratings

 (62)

Ratings

Reviews

(1-23 of 23)
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Score 7 out of 10
Vetted Review
Verified User
Hotjar is a bit more complicated. It has many advanced features and focuses on analytics more than video analytics, but FullStory is completely focused on video analytics, which was what we wanted to do.
Score 10 out of 10
Vetted Review
Verified User
FullStory stands head- and shoulders above the competition. It really has everything, and the user interface is a joy to use (my past experiences with Hotjar were a mess). Even better, pricing is stupid straightforward and not based on things like number of recordings or app usage like the competition (I've never felt like I've been forced to upgrade with FullStory).
Score 8 out of 10
Vetted Review
Verified User
Smartlook seemed very early in its stage, so there seemed to be plenty of bugs with how it worked. FullStory just seemed a bit more put together and ready to service a bigger company like ours. The breadth of features also seemed to be favoring FullStory over Smartlook.
Score 5 out of 10
Vetted Review
Verified User
Actually, I selected FullStory because LiveSession did not exist back then. It has done a great job, and I never knew about LiveSession until FullStory, in my opinion, backstabs at me on the pricing.
Brandon Smith | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Smartlook is software that records users on a website and mobile app. Finding useful information within thousands of recordings is made quick and easy with features that help you accomplish this. I have chosen FullStory because it is easier to use and has more advanced features compared to Smartlook.
Score 8 out of 10
Vetted Review
Verified User
FullStory seems a notch higher in terms of user-friendliness where non-technical users can easily navigate without major problems. It also has added flexibility with iOS and Android integration compared to LogRocket, which still struggles in those areas feature-wise. Despite being more expensive than LogRocket, the ease of use was the deciding factor here.
Oleksandr Torlo | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
FullStory focus on one important feature and do it really well. all other solutions are inherently harvesters, multitools, they are overloaded with features and unnecessary information. The system is convenient for both the pros and the beginner to work with, but other solutions are not so friendly in terms of usability.
September 14, 2021

FullStory for the win!

Score 7 out of 10
Vetted Review
Verified User
FullStory is simpler to set up and use than some of the other more sophisticated (and expensive!) tools. It's also got a richer feature set than some of the freemium tools in the market. It's a nice 'middle man' in that sense. We wanted it because it was a nice easy way to get into session playback without having to spend exorbitant sums of money (there are a few pricing plan options).
Score 9 out of 10
Vetted Review
Verified User
We evaluated several tools when it came to selecting Session Replay and it came down to FullStory and Smartlook. Overall, we found the interface on FullStory to be cleaner and more intuitive and we received input from engineering and support teams that the sessions were easier to locate using FullStory, this gave it a distinctive edge over Smartlook.
Score 9 out of 10
Vetted Review
Verified User
FullStory is the only platform that we've trusted to give us solid reporting and recording for users. We do use Gainsight PX as well in order to track user flow, walkthrough/guides, and notifications. We love using FullStory and have been for the past four years!
Score 6 out of 10
Vetted Review
Verified User
I chose Heap and Tableau as two potential competitors because these provide a similar type of insight (how are customers experiencing your app) but from a different angle. In general I find the large scale, less personal data from these type of analytics vendors to be more actionable than what I get from FullStory, but there are times when the session-level insight of FullStory is valuable.
Tim Johnston | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
FullStory is an amazing platform in the software market. It has efficient features and functionalities. The heat map gives all the analytics where most of the customers are clicking and which tab needs to be on the front page according to the clicks. This gives a real-time approach to solve the problem on the spot and increase customer experience. I have been amazed by their features and fast process because a lot of people usually visit our website at a time and it gives the right results.
Frank Ramirez | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
FullStory takes the best parts of session recording tools and analytics services. While it may not go as deep in the analytics area, it nonetheless provides a good suite of tools to work with. If all you need are the session recording capabilities, then there are few tools that combine the power of FullStory with its ease of use.
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