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FullStory is a versatile tool that is relied upon by various teams, including customer support, product management, engineering, and …
Starting at $0 per month
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What is Fullstory?
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer…
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Popular Features
- Session Recording and Replay (47)9.797%
- User Segmentation (42)8.282%
- Heatmap tool (36)7.474%
- Click analytics (43)7.272%
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$0.00
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- Setup fee optional
For the latest information on pricing, visithttps://www.fullstory.com/plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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- Competitors
- Tech Details
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What is Fullstory?
FullStory is a Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile experiences.
WHAT CAN BE DONE WITH FULLSTORY:
- Proactively understand what is happening on a website, digital products, and mobile app with a complete digital experience data.
- Discover why things are happening with qualitative information from robust session details.
- Collaborate with tools designed to streamline workflow, share information, and drive meaningful action across UX, engineering, and product teams.
- Better understand customer engagement, analyze behavioral data, identify opportunities for conversion, and creating impactful digital experiences.
FullStory aims to help brands to increase revenue through better conversion rates, improved organizational efficiency, and boosted customer growth and retention.
Fullstory Features
Customer experience management Features
- Supported: Product usage analytics
- Supported: Customer experience profiles
- Supported: Customer experience dashboard
- Supported: Customer journey mapping
- Supported: AI-powered recommendations
- Supported: Multi-channel customer feedback collection
Results and Analysis Features
- Supported: Heatmap tool
- Supported: Click analytics
- Supported: Scroll maps
- Supported: Form fill analysis
- Supported: Conversion tracking
- Supported: Goal tracking
- Supported: Funnel Analysis
- Supported: Session Recording and Replay
- Supported: User Segmentation
Mobile Capabilities Features
- Supported: Responsive Design for Web Access
- Supported: Mobile Application
- Supported: Dashboard / Report / Visualization Interactivity on Mobile
- Supported: Mobile App Analytics
Security and Administration Features
- Supported: Platform single sign-on (SSO)
- Supported: GDPR compliance
- Supported: Secure web hosting
- Supported: Audit logs
Additional Features
- Supported: User Trends
- Supported: Event Funnels
- Supported: Dev Tools
- Supported: Sentiment Signals
- Supported: Dashboards
- Supported: Session Notes
- Supported: Webhooks
- Supported: Data Export
- Supported: Network Requests
- Supported: Page Speed Metrics
- Supported: Alerts
- Supported: Exclude Sensitive Data
- Supported: Custom Events
- Supported: Shareable Session Links
- Supported: Watched Elements
- Supported: Custom Conversion Analysis
- Supported: Priority Support Queue
- Supported: Restrict by IPS, User Agent, or Location
- Supported: SAML Single Sign-on
- Supported: Consent API
- Supported: FS.Identify API
- Supported: Multi-org Management
- Supported: Entry & Exit Page Data
Fullstory Screenshots
Fullstory Videos
FullStory Differentiated Data
Why Digital Experience Intelligence works for retail teams
Why SaaS product leaders choose FullStory
Fullstory Integrations
- Qualtrics XM for Strategy and Research
- AB Tasty
- Appcues
- Chameleon
- Convert Experiences
- Drift
- Amazon Redshift
- BigCommerce
- Google BigQuery
- BugSnag
- Desk.com (discontinued)
- Firebase Crashlytics
- Google Analytics
- Google Tag Manager
- Help Scout
- Jira Software
- Adobe Commerce (Magento Commerce)
- Shopify
- Slack
- Squarespace
- Trello
- unbounce
- WordPress
- Zendesk Suite
- New Relic
- Olark
- Gainsight PX
- Heap
- Intercom
- Invoca
- Kustomer
- Medallia Digital
- Mixpanel
- mParticle
- Optimizely Web Experimentation
- Pendo.io
- productboard
- Qualaroo Insights
- Twilio Segment
- Sentry
- SiteSpect
- Split
- Survicate
- Adobe Marketo Engage
- Tray.io
- Usabilla
- UserVoice
- Delacon
- Lou
- Salesforce Sales Cloud
- Tealium Customer Data Hub
- Iterate
- ProductRocket
Fullstory Competitors
Fullstory Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Windows Phone, Mobile Web |
| Supported Languages | English |
Frequently Asked Questions
FullStory headquartered in Atlanta offers a heat map and session recording / replay application, presented as a digital experience analytics solution that provides on-the-fly conversion funnels, advanced search capabilities, video-like replay of real user sessions, and robust debugging and developer tools. The FullStory analytics engine automatically indexes digital interactions with sites or apps to empower teams to measure, validate, and act on each experience at scale. FullStory also boasts robust privacy tooling so users can manage privacy, consent, and selective exclusion of on-screen text.
Fullstory starts at $0.
Reviewers rate Session Recording and Replay highest, with a score of 9.7.
The most common users of Fullstory are from Mid-sized Companies (51-1,000 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
FullStory is a versatile tool that is relied upon by various teams, including customer support, product management, engineering, and sales, to track user interactions, identify pain points, troubleshoot issues, and improve the overall user experience. Customer support teams find FullStory helpful in investigating and understanding customer experiences on their websites or apps. The software's segmentation feature allows users to assess user interactions with web pages and identify areas for improvement. Product managers depend on FullStory to understand how users interact with features and identify pain points. Engineering teams benefit from FullStory's console events tracking feature when resolving bugs. Additionally, FullStory complements Google Analytics by providing detailed insights into user activity on each page, enhancing the customer experience. UX researchers utilize FullStory's heatmapping feature to gain a comprehensive understanding of how consumers interact with experiences. Overall, FullStory is a valuable tool that empowers businesses to improve customer experience and optimize their product offerings.
Based on user reviews, the most common recommendations for FullStory are to utilize its metrics tools and session playback, compare it to other tools to ensure it meets all needs, and approach it with a specific goal or hunch in mind.
Users suggest taking advantage of FullStory's metrics tools and session playback feature to gain insights into user behavior and prioritize necessary changes. They also advise comparing FullStory to alternative tools to evaluate which features and pricing structures align best with their requirements. Additionally, users recommend approaching FullStory with a specific goal or hypothesis in mind to make the most of its capabilities. These recommendations can help users understand how FullStory can support their team and enhance their understanding of user interactions.
Attribute Ratings
Reviews
(1-25 of 71)Companies can't remove reviews or game the system. Here's why
November 01, 2023
FullStory Review as a Product Analyst
We use FullStory for user session review and heat maps for our platform, an online portal.We use this to inform our UI experience,troubleshoot support, and confirm the actions of our users. Also seeing where on a page users are going and clicking has been a very useful feature.
May 23, 2023
Good for observing weird user behavior
Score 6 out of 10
Vetted Review
Verified User
We use it to diagnose user problems
We use FullStory to understand how customers interact with our product, as well as to investigate technical issues that some customers face. We also use it to detect users' rage clicking and other customer behaviors that are important for us to optimize our happy flow, as well as edge cases.
March 14, 2023
Integral Tech Support Tool.
Describe how you use FullStory in your organization. To troubleshoot CX support issues. What are the business problems the product addresses, and what is the scope of your use case? We are a technical support team, and being able to assess agents' interactions with our SaaS platform really helps us to get to the bottom of issues more swiftly.
March 14, 2023
FS is great!
Helps understand edge cases and bad product behavior for our end users. Also assists in recreating temporary complaints and gaining useful metadata around them. Very specifically when users encounter different errors with system inputs and therefore results in apparent user behavior (multiple refreshes, rage clicks, trying to navigate to different screens, etc.)
March 14, 2023
10/10 meows from us!
We're Kitty Poo Club! Our most common use for Full story is the segment tool. The developer console and css selectors within the segment allow me to troubleshoot where errors on the site are occurring. This is especially important to catch errors that block customer experience, particularly with checkout. We also use it for it's ability to hone in a specific set of customers who take actions on the site, which is helpful to inform metrics over a given period of time.
In our industry, the business is seasonal hence some quarters are heavier than the others. We love full story as it scales across all the features seamlessly and enables cross-functional teams to see the process, measure the outcomes, and narrow down the user behavior in a super simplified way. I led the FullStory implementation at my previous company and brought it to my team at a new company based on my delightful experience.
March 08, 2023
Amazing product features and customer support
We use FullStory for both analytics and debugging.
FullStory lets us build interactive dashboard that capture users' actions, events, and other data for business/product analysis.
Their Session Replay features lets us watch users' browsing activities for debugging purposes
FullStory lets us build interactive dashboard that capture users' actions, events, and other data for business/product analysis.
Their Session Replay features lets us watch users' browsing activities for debugging purposes
March 08, 2023
Essential to getting the FullStory
FullStory is an essential part of our Marketing, and Product tech stack. We use it to look at data, funnel conversion rates, feature adoption, and much more because we all know it's hard to get the job done, without the FullStory.
March 07, 2023
Love the Full Story that Fullstory brings.
I use this to track how users interact with our product. It helps us to see how users actually use our product vs what we anticipated they would do and helps us to improve our offerings and update our products to be more intuitive and useful, as well as identifying bugs or things that don't work as they should.
March 07, 2023
Get some empathic insight with Fullstory.
Our primary use case for Fullstory is to watch how our customers interact with our tools. It is very valuable to be able to see what a customer is actually doing with our tools. It helps us identify areas of friction and dropoff so that we can make plans to improve that are more informed than just our own opinions. We also use it to hunt for bugs and broken experiences.
March 07, 2023
Fullstory has made customer detectivework EASY!
We mainly use Fullstory for customer support. It helps us do the detective work to understand a customer's full online experience [and where they might have gone wrong on our website]. We also use Fullstory's segmentation to assess how users are interacting with our web pages and where there's room for improvement.
March 07, 2023
FullStory kept our ear to the ground
We reviewed user sessions on FullStory to review user workflows, product adoption, reported issues and scope, and to find bugs. User sessions were recorded on every square inch of our site, including our design editor that nearly all customers used.
March 07, 2023
Great product.
We use Fullstory to watch users utilize new features, measure funnels for trial sign up to paying customers, look for performance issues, recreate bugs, and more.
March 07, 2023
This tool offers value but requires you to work for it.
We use full story to view customer interactions with our commerce app. These interactions allow us to get an in depth view on customer flows and purchase funnels. This data allows the company to make decisions which could improve customer flows. It is a very manual but manageable process and worth the extra effort.
March 07, 2023
Wonderful tool to help understand your users.
We use FullStory in our organization to understand both the internal and external customers of our products. This allows us to handle an issue that comes up, whether the customer reported it or not, and to plan new features and improvements by watching how the users work today. Problems that led us to use FullStory, to begin with, were that even when a customer reported an issue, they weren't always sure what exactly was the process they performed before the issue occurred. FullStory helps with that and so much more.
March 07, 2023
Great tool with all you need.
We use the service integrated with ZenDesk to review clients' actions and troubleshoot issues in UI.
March 07, 2023
Full story review.
I use Fullstory to create a user journey in our platform, what are the most visited pages, and how much time is spent on these pages including a review of the features most used. Also, we can see where the customer gets confused and spends time on a certain page, we use that to figure out problems in these pages and improve the product.
March 07, 2023
Wonderful software for playback sessions + analytics.
I and our product managers use FullStory to track product usage & metrics of releases, as well as to identify groups of users that are experiencing issues with our product. Our marketing team, support team, and sales team also use FullStory for various reasons.FullStory makes it easy to find patterns and share those insights throughout our teams.
We use FullStory to view customer behavior and isolate any friction and then attempt to create more optimal solutions for our customers. We also use FullStory to view bugs and errors to then address them. We also use it to discover and visualize everyday customer journeys we weren't aware of. All this is for our website and mobile apps.
We utilize FullStory for several functions ranging from customer support through understanding our users better on the product side. Being able to quickly share a link to review user sessions allows departments to quickly collaborate around insights and/or problems users may be experiencing and to act on them in a quick manner.
March 06, 2023
Critical to proper DX management
It's great for identifying friction spots in the usability of your website, if you focus in certain important journeys, you'll find drop offs. From there you can identify why they are dropping off, then focus on that specific action to see if there are more users with the same frictions. I love the tools within it showing aggregated heatmaps, spot notes and direct integration to submit a ticket to dev with all technical info needed to debug. I do find some of the other areas difficult to use, like journeys, conversions, retention and events. I'm sure if I sat through tutorials, I'd figure it out...
March 06, 2023
Fullstory at a medium size company
Solve the needs to understand user flows. Our platform is very complex and simple analytics don’t tell the user flow story as good as with visuals. We have restriction in place in how we can track users and full story provides us a way to fully analyze the end to end these experience
FullStory is a fantastic tool for anyone who want to gain deeper insights into their user behavior. I've found the platform to be incredibly user-friendly, with intuitive navigation and helpful features that make it easy to understand user behavior and identify areas for improvement.
One of the things I appreciate most about FullStory is that it allows examining features we developed without the need to add specific events during development.
One of the things I appreciate most about FullStory is that it allows examining features we developed without the need to add specific events during development.
March 06, 2023
A terrific time saver!
Our product is not B2C but software used internally by our employees thus some of the FullStory tools are not relevant to us. However it has still been immensely helpful in a number of other ways. Our support team has been saved a lot of time and effort. Instead of trying to recreate bugs or go from a user's description they can simply observe the problem happening. We've used it to evaluate the effectiveness of new tool releases by monitoring their adoption and observing the behavior of non-adopters to see what they are doing instead. We've uncovered a number of new training opportunities and eliminated duplicate work which wasted our users time and lead to frustration. In addition the design team was able to observe unused tool sets and begin reimagining them to be more effective.