Fullstory is a behavioral data platform that surfaces the sentiment buried between clicks, revealing the untold story behind consumer behaviors. From building better fraud detection and forecasting to creating personalization that genuinely resonates, Fullstory enables product, engineering, and data teams to connect sentiment signals with other data sources to intentionally design the next best action. Providing deeper and more immediately actionable insights beyond conventional web and product analytics that can only surface what’s happening but not why, the Fullstory behavioral data platform aims to provide the context needed to build in-the-moment experiences that drive revenue.
With automatically captured, indexed, and semantically structured first-party data— served up to the organization's data ecosystem or through Fullstory's product analytics with session replay, Fullstory’s behavioral data is ready-made for AI. Teams can spend less time analyzing and more time with in-the-moment personalized experiences and accurate predictions based on real-time actions and data.
