Name: Funnel.io
Rating: 9.6 (5 reviews)
Author: Funnel

Help Desk

Web and Video Conferencing

Customer Support

Business Intelligence (BI)

Collaboration

Enterprise Resource Planning (ERP)

Interactive Voice Response (IVR)

Enterprise

Accounting

CTRM

Revenue Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

International Payroll

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Cloud Storage

Data Governance

Data Pipeline

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integration Platform as a Service (iPaaS)

Metadata Management

Network Access Control (NAC)

Network Performance Monitoring

Relational Database Management Systems

Remote Monitoring and Management

Remote Support

Security Validation

Software Defined Storage (SDS)

Solid State Drives

Static Application Security Testing (SAST)

Threat Hunting

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

App Store Optimization (ASO)

Business Card Scanning

Consumer Ratings & Reviews

Content Management

Digital Analytics

Digital Experience Platforms (DXP)

Email Marketing

Event Registration

Marketing Automation

Online Reputation Management

Real-Time Interaction Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

Business Caller ID

Professional Services Automation

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Point of Sale

eCommerce

Sales

Microsegmentation

Security

Auto Repair

Building Information Modeling (BIM)

Car Rental

Church Management

Insurance Agency Management

Vertical-Specific

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### Data Integration and ETL
Reviewers consistently highlight Funnel.io's data integration and ETL capabilities as a strong suit, emphasizing the platform's ability to efficiently connect and centralize data from various sources. Users appreciate the ease of pulling data, the flexibility of connectors, and the support provided for API connections. While some mention minor issues like data refresh limitations and challenges with combining metrics, overall, Funnel.io is commended for its effective data integration and ETL functionalities.

### API and Connectivity
Reviewers consistently praise Funnel.io for its robust connectivity with various marketing platforms like Google Analytics and BigQuery, enhancing data integration and analysis capabilities. Users appreciate the ease of connecting ETL from sources to Google BigQuery data-warehouse, streamlining data management processes. However, some users have encountered integration issues with certain data sources like Glami and 2Performant, highlighting areas for improvement in connectivity reliability. Despite minor setbacks, Funnel.io's API and connectivity features receive overall positive feedback for their user-friendly design, extensive platform connections, and efficient data export options.

### Data Management and Transformation
Users generally praise Funnel.io for its data management and transformation capabilities, citing its ease of use, custom data integration, and ability to aggregate and visualize data effectively. While some users find the data explorer tool to be slightly lacking in explanation and usability, the platform's support team and resources are commended for their responsiveness and assistance in overcoming challenges. Additionally, the ability to create custom dimensions and easily export data to various platforms like Google Sheets and Data Studio adds to the platform's appeal. Despite some minor drawbacks, users appreciate Funnel.io's role in streamlining data processes and enhancing data control and tracking capabilities.

### Marketing Analytics
Users generally praise Funnel.io for its robust marketing analytics capabilities. They appreciate the ease of configuring the platform, the wide range of connections available for importing and exporting data, and the ability to create comprehensive dashboards that highlight the performance of various marketing channels. Many users highlight the value of being able to track marketing efforts effectively and show the impact on sales and profitability. While some users mention minor issues with CRM data fields and costs associated with non-paid connectors, overall, Funnel.io seems to be a valuable tool for optimizing marketing strategies and improving overall performance.

### Performance and ROI Measurement
Users generally praise Funnel.io for its robust performance and ROI measurement capabilities. They highlight the platform's ability to provide specific and measurable results for marketing campaigns, ultimately enhancing productivity and overall performance. Users appreciate the convenience of having all important marketing data in one centralized location, allowing for comprehensive analysis and evaluation across various marketing sources and countries. While some users mention the need to pay for premium connections and occasional limitations in available metrics, the consensus remains positive regarding Funnel.io's effectiveness in streamlining performance measurement and maximizing ROI for clients.

### Advertising and Media Platforms
Users consistently praise Funnel.io for its robust advertising and media platform capabilities. The platform's ability to aggregate data from multiple advertising platforms into one dashboard is highly valued by users. They appreciate the time-saving aspect of having all advertising metrics in one centralized location, allowing for quick and clear insights. Additionally, users find the platform user-friendly and efficient in providing real-time visibility into marketing spend and performance. Despite some concerns about pricing being higher than competitors and additional costs for non-ad data sources, overall, users find Funnel.io's advertising and media platforms to be a valuable asset in optimizing marketing campaigns across various social media platforms.

### Dashboard and Visualization
Users consistently praise Funnel.io for its streamlined dashboards and intuitive visualization features. The general sentiment among reviewers is that Funnel.io's dashboard and visualization capabilities provide a centralized hub for marketing data analysis, offering a comprehensive overview of key metrics from various sources. While some users appreciate the ease of navigating through data and creating customized dashboards, others highlight the need for improvements in data transformation functionalities and scheduling options. Despite minor concerns, the majority of users find Funnel.io's dashboard and visualization tools to be user-friendly, efficient, and instrumental in optimizing marketing strategies.

### Reporting and Metrics
Reviewers consistently praise Funnel.io for its robust reporting and metrics capabilities. Users highlight the platform's ability to streamline reporting processes, automate data imports, and provide comprehensive insights from various data sources. The custom dimensions and metrics offered by Funnel.io are commended for their ease of use and effectiveness in creating meaningful reports. While some users mention minor drawbacks such as limited metric availability and data source integration challenges, overall, Funnel.io is lauded for its user-friendly interface, extensive connector options, and efficient reporting functionalities.

Users commonly recommend Funnel.io for the following reasons: Easy-to-understand data tables, building and sharing reports, and affordability. 

1. Easy-to-understand data tables: The simplicity of Funnel.io's data tables makes it easy to analyze and interpret data. Users appreciate the clear and straightforward presentation of information, enabling quick understanding of key insights.

2. Building and sharing reports: Funnel.io offers a seamless experience for creating and sharing reports with internal teams and external clients. Users find it effortless to customize reports according to their needs and easily share them with stakeholders, enhancing collaboration and communication.

3. Affordability: Users praise Funnel.io for its competitive pricing, which provides excellent value for money compared to other options in the market. The comprehensive features offered at an affordable price point make it accessible to businesses of various sizes.

Overall, users highly recommend Funnel.io for its user-friendly data tables, efficient report-building capabilities, and affordability.

Funnel.io has become an indispensable tool for marketers who are looking to streamline their reporting processes. The tool can merge data from multiple sources, allowing users to view a combined view of multiple data sources in a single, unified table. This way, it saves users hours of manual work each month and eliminates human error in reporting.

One of the key business problems that Funnel.io solves is the need for marketers to spend countless hours collating data from different sources and then formatting it into coherent reports. With Funnel.io, the software automates reporting, eliminating the need for manual data compilation and allowing users to focus on analysis and recommendations. Additionally, it offers a wide range of connectors and builds custom connectors for data sources not already offered, thus making it easier for marketers to access data from all their marketing channels within a single application. In summary, Funnel.io helps save time with marketing campaigns while providing specific and measurable results for clients.

Cross-channel data integration: Funnel.io allows users to integrate and compile advertising data from multiple platforms into one big dataset, which saves them a lot of time and effort in compiling data. Some reviewers find this feature particularly useful for tracking in-house and external expenses.

Intuitive user interface: The intuitive user interface of Funnel.io makes it easy for users to perform a large number of activities quickly and efficiently. Several users have praised the platform's ease-of-use, stating that they appreciate the flexibility it provides.

Reliable customer support: A significant number of reviewers love the customer support provided by Funnel.io. They appreciated the fact that the support team is fantastic and solves every problem they have had so far. Users also find that analytics go above and beyond those offered by other sources.

Limited metrics: Some reviewers have felt that Funnel.io has limitations in the metrics that can be reported on. 

Cost and complexity: Many users have found Funnel.io to be costly, especially when it comes to paying for additional non-ad data sources per-source. Additionally, some novice users have struggled with the high learning curve of this software.

Difficulty in setting up dashboard: Several reviewers have mentioned difficulty in setting up a dashboard for all clients and adding internal users for all clients.

Funnel.io from the company of the same name in Stockholm takes data from over 500 marketing and advertising platforms and provides the flexibility to send the data into any destination, such as a data warehouse or directly into a visualization tool, in order to produce automated marketing reports, and obtain a complete overview of an enterprise's marketing channels.

Supermetrics, from the company of the same name in Helsinki, offers an application which automates integration of data from multiple online advertising platforms (e.g. Facebook, Google Analytics and Adwords, Bing, etc) and supports customizable presentations and visualizations of the aggregated data to make cross-platform comparisons and summaries easier for marketers.

Essential

Core

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Marketing Analytics

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Funnel.io

Overview

What is Funnel.io?