GaggleAMP

I started using GaggleAMP to increase my business social media presence which was really lacking. Although I have a small team, and sometimes even function as just two or three, it's a great incentive for these members who are otherwise prone to not being fully invested in my business growth if they are working part-time, for example. The point system is a great one for incentivizing members though, and it also creates a healthy bit of competition and community even among the 3 or 4 of us, as well as introducing us to a variety of social media presence methods beyond what each individual may be comfortable with.

Led by Marketing Communications in close collaboration with Corporate Communications, we use GaggleAMP for employee advocacy, both to amplify our social media reach and to enable employees to build their own thought leadership brand on social. A sizable percentage of our employee base is well connected on social media to buyer and influencer personas in our target market, so employee use of GaggleAMP enables us to expand the audience for company messaging and thought leadership.

GaggleAMP has become a critical part of our Global Social Media program, and we constantly encourage employees and partners to utilize the tool. A link to sign-up is provided to most new hires during onboarding/training. The product helps to address internal communication challenges and an often unfamiliarity with Social Media in general by providing approved content and enabling an easy-to-use method for sharing relevant business information.

We selected GaggleAMP to help us expand awareness for our company and also grow our engagement numbers across our social media channels. Before using the tool, the process of having employees share content to social was much more manual and typically entailed copying and pasting links into Slack and/or email with no tracking or incentives to get employees to click and like or share the content. Now, with the tool, we are able to track and see our engagement across our channels, and the leaderboard introduces some friendly competition to help keep our employees inspired and incentivized to support our efforts.

I have managed GaggleAMP at two different organisations as a way for employees to easily share quality social media content put together by social media pros ensuring high-quality content for employees to leverage. Most people are not confident in sending business content, and the GaggleAMP tool provides access to content that is created by experienced social media team members. Additionally, I believe GaggleAMP has the best back-end analytics tools in the market, which is critical as these pre-built diagrams provide insight into the impact of sharing social content within a company that is targeted directly for executive teams in a way that immediately shows the ROI from GaggleAMP. Also, the employees using this tool see an immediate increase in new followers and engagement on their social channels as people begin to look to their channels for high-quality thought leadership content.

We use GaggleAMP for social advocacy within our company. We auto-populate posts from our website in GaggleAMP to be available to our employees to share, like, and comment on. Our Gaggle is gamified with a point system to encourage usage among employees. We offer a prize system to accommodate the gamification. Our company uses GaggleAMP to increase the reach and engagement of our social media plan and strategy.

GaggleAmp is used across the whole organization in order to quickly and easily share valuable company content/ social posts to their social media platforms. This is a seamless and effortless way for the employees to engage with and extend the reach of social content without having to do too much.

We use GaggleAMP to leverage our social networks (primarily LinkedIn) and share relevant company content to drive leads.

Current employees, independent agents who sell Colonial Life insurance products and brokers who sell Colonial Life insurance products use GaggleAmp to publish content on their own social channels. The corporate communications team creates the content and the GaggleAmp users choose whether or not to publish that content on their own social channels.

GaggleAMP is being used to expand our Employee Advocacy Program across the whole organization. The tool enables employees to quickly and effectively share the organization's message across a multitude of social platforms with the click of a button. Employees can accrue points for the most shares and those that accrue the most points are rewarded by the organization. As a result, the company gains increased mindshare.

GaggleAMP is being used by our marketing department with users from departments partnering to bring associates company social posts. The ability to easily publish social posts to the different sites is not new. But bringing in your company or team on it and getting them involved with sharing and liking is fundamental in efforts to grow and engage more on the socials. Also, love the gaming ability with the leaderboards.

We have an organization that has several practice areas that service diverse industries. We use several different GaggleAmp accounts to help our employees share pre-written messaging with their clients and prospects via LinkedIn and Twitter. It saves employees time and effort, ensures the messaging is on brand, and helps us extend our social reach beyond our corporate social media handles.