GAMS platform

The GAMS Platform, developed by Farport Software, is a digital marketing learning platform designed to provide students and professionals with practical skills in advertising and marketing technology. According to the vendor, it caters to companies of all sizes and is utilized by a range of professionals including digital marketers, advertising professionals, marketing managers, media planners, and communication specialists.

Key Features

Profile Scorecard: According to the vendor, the Profile Scorecard is a certification that aggregates and certifies the meta-skills and hard skills of talents. It allows users to showcase their expertise by displaying the Profile Scorecard on platforms like LinkedIn and attaching it to their CV.

Challenges: The GAMS Platform offers a variety of challenges that enable users to gain practical skills in digital marketing. These challenges cover topics such as digital advertising, programmatic media buying, and campaign management. Users can complete challenges at their own pace and receive immediate feedback on their performance, as claimed by the vendor.

GAMS Sandbox Tools: According to the vendor, the GAMS Sandbox Tools provide a simulated environment for users to practice and experiment with digital marketing tools and technologies. It allows users to learn and apply their knowledge in a safe and controlled environment without the risk of affecting real campaigns.

Learning-by-Doing Method: The GAMS Platform follows a learning-by-doing approach, allowing users to learn and practice digital marketing skills through hands-on experience. Users can apply theoretical knowledge in practical scenarios, gaining a deeper understanding of digital marketing concepts, as stated by the vendor.

Interactive Tutorials: The GAMS Platform provides interactive tutorials that guide users through the process of setting up and managing digital marketing campaigns. These tutorials offer step-by-step instructions, explanations, and examples to help users understand the concepts and techniques involved, according to the vendor.

Immediate Feedback: Users of the GAMS Platform receive immediate feedback on their performance in challenges and tutorials, as claimed by the vendor. This feedback helps users identify areas for improvement and enhances their learning experience.

Flexible Learning Pace: According to the vendor, the GAMS Platform allows users to learn at their own pace. They can access the platform and complete challenges and tutorials whenever it is convenient for them, fitting their learning around their schedule.

Comprehensive Skill Coverage: The challenges and tutorials on the GAMS Platform cover various aspects of digital marketing, including campaign management, data analysis, optimization, and more, as stated by the vendor. This comprehensive coverage aims to ensure that users gain a well-rounded skill set.

Practical Application: According to the vendor, the GAMS Platform emphasizes the practical application of digital marketing skills. Users can apply their knowledge in real-world scenarios, enabling them to develop skills that are directly applicable to their professional roles.