Name: Buyer Discovery by Gartner Digital Markets
Rating: 8.5 (2 reviews)
Author: Gartner

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Survey & Forms Building

Translation

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Gartner Digital Markets is a division within Gartner, helping B2B companies to build their brand, capture buyer demand, and grow their business.

Virtually 100% of B2B tech professionals want to self-serve and control their buying journey. Influence, engage, and win them on TrustRadius. The only decisioning platform built for modern buyers.

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Lusha is a sales intelligence platform designed to help businesses get their next customers. The platform provides access to a compliant global database of companies and decision-makers, powered by insights from over 1.5 million users.

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Buyer Discovery by Gartner Digital Markets

Intent data providers collect data indicating buyer intent.  By analyzing this data, intent data providers can supply high-quality leads for customers that are ready to buy.  Intent data tools collect information from a wide array of second and third-party resources.  This data is a valuable tool for lead generation, churn prevention, competitive intelligence and industry bookmarking.  Intent data software also integrates with CRM tools, as well as marketing and sales software to provide the best possible business insights.

Intent Data

Gartner is a research and advisory company that provides businesses with insight and data-driven advice to improve the decision-making process.

Gartner

Intent Data refers to buyer data collected on the internet based on browsing behavior. This data provides intent signals with insights into the buyer journey, helping to gauge user interest in a product or service. It is used to identify and prioritize accounts based on where they are in the buyer cycle, helping to drive pipeline and revenue growth.

Web Personalization

Multi-touch, cross-channel campaigns that are personalized to engage with individual customers.

Content Syndication

Re-publishing  of free or licensed content from third-party sites.

3rd party intent signals

Buyer intent updates based on top-funnel, 3rd party data collected from various sites. This level of data requires large data sets to be effective.

Downstream intent signals

Buyer intent updates based on downstream data at an advanced stage of the buyer journey. This data is collected from a users’ own website or secondary sources such as review sites. It provides fewer but stronger intent signals than 3rd party sources.

Account identification

Helps sales and marketing teams identify accounts showing intent to make a purchase.

Buyer journey tracking

Scoring and modeling feature used to identify where buyers are in the buying cycle, helping to mitigate churn risk for current customers.

Revenue forecasts

Uses big data, AI, and machine learning to help predict revenue growth based on buyer activity.

Audience segmentation

Enables breaking down site visitors into segments based on demographics, location, browsing preferences, or firmographic data.

Conversion optimization

Enables users to track a visitors’ site journeys and identify pages with higher traffic or visitor drop-off rates.

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Industry information

Information about industries and markets is available and high quality.

Platform Integration Features

Platform integrations that may be offered by vendors.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

Customer Feedback (VoC)

Customer Feedback or Voice of Customer (VoC) integrations collect feedback from customers through questionnaires, forms, polls, or surveys.

ABM Integration

Tools used for targeted account selling, with personalized marketing and sales efforts for strategic accounts to identify the best potential customers.

Sales Intelligence Integration

Tools used to generate leads, track prospect interactions, and aggregate sales data.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Buyer Discovery by Gartner Digital Markets

Overview

What is Buyer Discovery by Gartner Digital Markets?