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Pitney Bowes offers GeoInsight, their market analytics platform for visualizing and analyzing geographic market data.https://dudodiprj2sv7.cloudfront.net/product-logos/dg/vs/9ZAMBAIEOKFS.jpegA software of the AML type at the service of geography and the environment.It has been used as a test, in order to explore and determine their capabilities, potentialities and eventual weaknesses, for projects that involve data collection along river channels over extensions of more than 500 km. Specifically, it has been used by the Department of Oceanography and Geomatics to characterize the alignment and margins of the mentioned fluvial systems. The extension of the study area involves meridian changes that make it impossible to use flat coordinate systems such as the UTM (Universal Transverse Mercator) system, which necessarily means that spatial representation must be done in geographic coordinates.,It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies. This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.,Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas. The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area. The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.,7,The use of the software allowed the minimization of activities associated with logistical support to field staff. That reduced the time associated with these activities by about 15% of the initially estimated time. The aforementioned reduction translated into decreases in expenditures in the order of $ 2000 / day.,,ArcGIS, CleverAnalytics, LMKR GeoGraphix
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GeoInsight
1 Ratings
Score 7.0 out of 101
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GeoInsight Reviews

GeoInsight
1 Ratings
Score 7.0 out of 101
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Rafael Becemberg profile photo
August 04, 2018

GeoInsight Review: "A software of the AML type at the service of geography and the environment."

Score 7 out of 10
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It has been used as a test, in order to explore and determine their capabilities, potentialities and eventual weaknesses, for projects that involve data collection along river channels over extensions of more than 500 km. Specifically, it has been used by the Department of Oceanography and Geomatics to characterize the alignment and margins of the mentioned fluvial systems. The extension of the study area involves meridian changes that make it impossible to use flat coordinate systems such as the UTM (Universal Transverse Mercator) system, which necessarily means that spatial representation must be done in geographic coordinates.
  • It allows us to visualize data with extreme ease, through maps and graphs, patterns and tendencies.
  • This visualization allows, in turn, to make decisions more quickly and with a greater amount of information than what a good part of software of the same nature allows.
  • Being a web-based platform can, in some cases, be counterproductive, especially in areas where internet and satellite coverage are of low quality or are not available, such as jungle areas.
  • The results obtained, in most cases, need to be interpolated, in order to completely characterize the study area.
  • The interpolation functions are those that are typically used in commercial software used in this area of study, and have the same limitations. When using it I have not found any novelty regarding this.
As previously mentioned, as long as the web platform works, the software is quite useful. However in places or areas where the platform operates with low standards (poor reception signal), the versatility and usefulness of the program decreases considerably. This type of problem in developed countries probably does not occur, or if it occurs it does very infrequently. But in non-developed countries, the frequency of occurrence can be a factor to take into consideration when choosing an program based exclusively on a web platform.
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GeoInsight Scorecard Summary

About GeoInsight

Pitney Bowes offers GeoInsight, their market analytics platform for visualizing and analyzing geographic market data.
Categories:  Marketing Analytics

GeoInsight Technical Details

Operating Systems: Unspecified
Mobile Application:No