Name: Getfluence
Author: Getfluence

Communications Outsourcing

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Java Technologies

Software Repositories

Development

Business Intelligence (BI)

Collaboration

Contract Management

Electronic Signature

Interactive Voice Response (IVR)

Supply Chain Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Credentialing

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Data Center Infrastructure Management

Data Center Outsourcing (USA)

Data Mapping

Data Observability

Data Privacy Management

Fraud Detection

Governance, Risk & Compliance

Hyper-Converged Infrastructure

IT Asset Disposal

IT Asset Management

Integration Platform as a Service (iPaaS)

Log Management

Network Performance Monitoring

Operating Systems

Packet Analyzer

Single Sign-On

Smart Contracts

Software Defined Storage (SDS)

Software Distribution

Solid State Drives

Tape Storage

Unified Endpoint Management (UEM)

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Content Creation

Digital Signage

Email Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Animation

Building Information Modeling (BIM)

Equipment Rental

Insurance Suites

Investment Portfolio Management

Legal Billing

Public Sector Software

Tax Practice Management

Vertical-Specific

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Getfluence is a global marketplace that, according to the vendor, connects brands and agencies with influential digital media outlets for sponsored content campaigns. It aims to help businesses of all sizes, including small, medium, and large companies, increase their visibility and awareness through sponsored content. The platform is designed to cater to marketing professionals, advertising agencies, PR professionals, content creators, and e-commerce companies across various industries.

**Key Features**

**Harness the power of sponsored content**: Getfluence, according to the vendor, connects brands and agencies with influential digital media outlets for sponsored content campaigns, with the goal of helping businesses increase their visibility and awareness.

**Attract and educate Internet users**: The vendor claims that Getfluence helps brands attract and educate internet users through sponsored content, which is said to have a higher click-through rate compared to other forms of display ads.

**Ensure the security of your brand**: Getfluence allows brands to have control over the content they distribute, which, according to the vendor, helps in maintaining a positive brand image and increasing customer engagement.

**Non-intrusive and non-ad-blocked**: The vendor states that sponsored content is not identified as advertising by ad-blockers, ensuring that it reaches the intended audience and provides 25% more visibility than other types of content.

**20,000+ premium media around the world**: Getfluence boasts a vast network of over 20,000 premium media outlets from various sectors globally, offering brands and agencies a wide range of options to promote their sponsored content.

**Improve brand awareness**: Getfluence, as claimed by the vendor, helps brands build brand awareness by making headlines in influential media outlets within their industry, reaching a wider audience and improving reputation.

**Enhance brand reputation**: According to the vendor, Getfluence allows brands to take control of their reputation by having control over the content published in the media, which can help in gaining influence with their audience and shaping their brand image.

**Boost SEO positions**: The vendor asserts that Getfluence can help brands improve their SEO positions by providing sponsored articles with DoFollow backlinks in major media outlets, thereby enhancing visibility on search engines like Google.

**Effective press relations**: Getfluence, according to the vendor, enables brands to effectively relay their messages and choose the media where they want to be highlighted, establishing strong press relations and achieving guaranteed results.

Getfluence is a sponsored content marketplace that connects brands with media outlets to create quality content that boosts SEO, resonates with audiences, and builds brand awareness. Getfluence boasts a catalog of more than 20,000 premium media properties, and trusted by over 2,000 customers across the globe.  The platform is designed to make it simple for brands and agencies to connect with international publishers so they can commission, create and circulate sponsored content that is on-brand, boosts SEO, and resonates with audiences on the world’s leading media platforms.

Essential

Value

Premium

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

Freelancer Plan

Freelancer Pro

Outgrow

Getfluence

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Getfluence

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What is Getfluence?